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Hey! I'm JANELLE!

I'm an Artist, Educator, Multi-passionate Entrepreneur, and Founder of The Cake Mamas.

I TEACH SMALL BUSINESS OWNERS HOW TO CREATE  UNSTOPPABLE BRANDS AND INCREASE THEIR PROFITS!

Because let's face it... If you're not making money, your business doesn't make sense.

Get to know me here!

The SH*T you can’t say!

Nov 03, 2020

It’s ELECTION DAY! And we decided enough is enough...

Why is it that as people we’re so filtered all the damn time! 

We’re so worried that we’re gonna piss someone off because of our own opinions. We avoid certain topics because it’s gotten to a point where relationships fall apart, family members don’t speak, and division becomes more and more of a “normalcy”. 

So today Eddie and I decided, to F* the haters and just say the sh*t you aren’t supposed to say! 

Here’s a breakdown of what Eddie and I discussed…

  • Why as a society we have become so politically polarized (12:31)
  • Cognitive dissonance and doubling down on our political choices (15:13)
  • Showing empathy to people who struggle with things you haven't experienced (17:07)
  • Voting on values and positive change (18:13)
  • How to talk with your children about politics (20:26)
  • Listening to different perspectives to understand where someone is coming from...
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Fully Exposed!

Oct 28, 2020

Okay, I know what you’re thinking… 

WHAT THE HELL is this episode about?

I know it sounds sexual but trust me it’s 100% NOT! 

If you’ve been following me and social media then you know that we recently started doing MAJOR  renovations on our house that we’ve saved and prayed for 15 years! What a blessing right!

You can read more about my post HERE!

Through this home renovation, I was inspired for the title of this week’s episode and it made me realize that sometimes in order to grow you have to strip down everything you know to the foundation and be FULLY EXPOSED. 

Here’s a breakdown of what Eddie and I discussed…

  • Stay in faith and stay in action even when you feel discouraged and helpless (08:01)
  • Are you triggered when you see other people winning (09:50)
  • How being fully exposed can lead to tremendous growth (11:15)
  • You have to be completely vulnerable to grow (18:24)
  • Comfort kills you (22:13)
  • Successful people...
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Indecisive? Listen To This!

Oct 27, 2020

Friend, let me tell you… 

I have decision fatigue!!! 

And it is so real!! I talk ALL about why in the most recent episodes of the Podcast! 

Through all these decisions I’ve had to make, I’ve learned a few things! 1)Each decision produces an outcome or consequence that requires us to make the best of it and 2) The decisions are neither good nor bad; it's what you do with them that makes the difference.

Here’s a breakdown of what Eddie and I discussed… 

  • Decision fatigue is a real thing (03:25)
  • Every decision you make has some type of consequence (07:04)
  • Sometimes the universe makes decisions for you (17:52)
  • Why you need to learn to make adjustments, changes, and compromises (18:28)
  • There's no wrong decision you learn to live with the decisions you make (28:50)
  • Assessing all your options to make the best decision (33:44)
  • Making the most out of your decisions (37:13)
  • Learning from your decision making (38:26)

 

Sometimes, you...

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Why NOW is the PERFECT time to start!

Oct 13, 2020

Fun Fact: Back in 2009, I started my business in the middle of a recession. Fast forward 11 and ½ years later and I’m officially closing that chapter and moving forward with coaching and consulting fellow entrepreneurs to create their dream businesses and I’m so READY and freaking excited to get GOING! 

And friend, if you have a passion or business idea that you’ve been thinking about NOW is the time to act and it comes down to two things: necessity and opportunity. 

Here’s a breakdown of what Eddie and I discussed… 

  • Why Necessity and Opportunity during a recession make it the best time to start a business (04:36)
  • Successful people find a workaround to optimize available opportunities (08:56)
  • Don’t listen to people who discourage you from starting a business during a recession (11:13)
  • If necessity is missing, you’ll miss the opportunity (13:24)
  • Desperation can bring out the best in us if we allow it (14:44)
  • What is...
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5 THINGS I LEARNED FROM YOU THIS WEEK!

Oct 06, 2020

These past few weeks have been crazy to say the least. A lot of life changing shit has happened including closing my business of 10 years to help other entrepreneurs build their dream businesses! 

 

Let me reassure you this isn’t a sad thing. I’m so EXCITED for this next chapter of my life and can’t wait to fully commit to this new business. 

 

If you’ve been following me recently then you know The Cake Mamas had a huge garage sale to liquidate all our equipment and tons of fellow bakers and supporters came out which was amazing but after interacting and observing some of them I’ve noticed some important lessons that I want to share. 

 

Here’s a breakdown of what Eddie and I discussed…

  • Stop making yourself small (12:28)
  • People are not watching your every move (17:07)
  • Don’t hold onto things (19:54)
  • Always ask for the sale (24:22)
  • Why you shouldn’t expect a lot of support from friends and family in...
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KNOWING YOUR WORTH & HOW TO NEGOTIATE YOUR VALUE!

Sep 29, 2020

You are WORTH so much more SIS!! 

 

Since being a coach, being a mother of three daughters, and employing tons of young females during my time as a business owner I’ve seen so many women struggle with knowing their worth and being able to articulate it to others. 

 

Not only when it comes to relationships but also when it comes to being in the workforce. 

 

Here’s a breakdown of what Eddie and I discussed…

 

  • Taking responsibility and not outsourcing it (12:01)
  • What are you doing to be in practice of something that will make you better (15:01)
  • How to negotiate your value and sell yourself (18:47)
  • An interview is a two-way street (22:02)
  • Value is invisible; you have to name your price (34:19)
  • You have to outperform your role to be in line for more responsibilities (46:50)
  • What are you willing to do to have the things that other people don’t have (48:06)
  • Keep adding tools to your tool belt to increase your value (50:26)
  • It...
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2020...PLEASE DON’T ASK, “WHAT’S NEXT?”

Sep 22, 2020

Sometimes life gets really really hard, and we’re here to tell you that you’re not alone. 

To be honest, life for us has been really difficult over these past couple of months and we’ve hit our breaking point. So we decided that this was our opportunity to share a vulnerable part of our life with our listeners and give a look into what we’ve been coping with as a family for the past couple of months. 

Here’s a breakdown of what Eddie and I discussed… 

 

  • What’s been going on with us, behind the scenes (01:42)
  • Finding common ground with friends and family (06:21)
  • What makes you go from knowing to doing (13:02)
  • Life isn’t promised so let’s avoid regrets and guilt (19:03)
  • What do you value enough to ship it across the ocean (28:27)
  • You share your scars, not your wounds (36:48)

 

We’re not sharing these stories with you to seek sympathy or “sorry’s”. We’re sharing...

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3 KEY INGREDIENTS TO START A BUSINESS! AND WHAT STOPS YOU FROM DOING THEM!

Sep 15, 2020

In this episode I’m sharing my MUST-HAVE 3 ingredients to starting a business and HOW to be successful throughout the process! 

After being a successful business owner of 10 years, having MULTIPLE businesses, and being a full-time coach and mentor, you can say I’ve learned a thing or two through the life experiences and challenges I’ve faced. 

Through those 10 years, the knowledge I gained centers around three things. Sales, Marketing, and Improving my craft! 

Here’s a breakdown of what Eddie and I discussed… 

  • How to overcome the fear of not being good enough (01:27)
  • Don’t be afraid of sucking when starting a business; nobody expects perfection (05:28)
  • Businesses are about momentum and evolving, not perfection (07:09)
  • Sales are the most important thing to a business (10:58)
  • Marketing is the lifeline of a business (11:29)
  • How to perfect your craft after you have started your business (12:02)
  • You don’t have to wait for...
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WHAT IF YOU’RE WRONG? WHEN YOUR TRUTHS ARE LIES!

Sep 08, 2020

“You are who you choose to be” - anonymous 

The idea of “truth” is a delicate thing. To you “truth” may mean one thing and for me it may mean something completely different. 

As individuals we take on things that may ultimately mean something different for us than they would for someone else. It’s a belief system that's unique to us. Whereas, facts, are solid proof. There’s physical data, video, statistics, etc. So why are we talking about truth versus facts? 

Because the truths we choose to believe determine so many crucial aspects of our lives. From parenting, to politics, to goals; the truths we believe are impacting our day to day life. 

However, the problem is when we have to make excuses for “our truth” or “our beliefs” as individuals because we are seeking validation for the actual truth. 

Here’s a breakdown of what Eddie and I discussed… 

  • Men need to go to the...
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Time, Quality, Or Money? Which Do You Spend More Of?

Sep 01, 2020

Let’s talk about currency! 

I truly believe there are three types of currency in our lives! 

  1. Time
  2. Quality 
  3. Money!!! 

Sure we all value money. When we grow up we turn our wild “wanna be” dreams into what “dreams” will make us the most money. Am I right to think this? 

Look at this way…

When we ask kids what they want to be when they grow up they always say something crazy like a superhero. And then when reality hits them and they start to grow up, their dreams start to become more realistic. 

But when we’re younger we don’t think about the other types of currency cause we’re so programmed to think about the big picture; MONEY! 

So we’re here to offer a different perspective. What if we eliminate money from the picture and instead we choose to value time and quality!

Here’s a breakdown of what Eddie and I discussed…

  • Why time is important for us because you can never get it...
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