THE BLOG
Let’s be real — from the outside, your business looks like a success story.
You have consistent orders. Clients are saying YES. Sales are steady. You’re BOOKED and BUSY.
By all accounts, you’ve “mad...
As bakery owners, we're no strangers to challenges—whether vanilla is skyrocketing, we’re forced to pivot for a pandemic, or figure out how to navigate the recent egg crisis, small business owners (es...
So, you’ve got the passion, the talent, and the drive to turn your baking hobby into a thriving business. That’s amazing! But… let’s talk about some of the biggest mistakes I see bakers making over an...
The baking industry is full of myths and “advice” that everyone seems to follow blindly—until you realize it’s actually holding you back. After spending over a decade building my own baking business, ...
Let’s get real for a second: You’re thinking about raising your prices, but there’s this nagging fear that no one will book with you. You’re worried your clients will bail, and suddenly, you’ll be lef...
In honor of Employee Appreciation Day on March 7th (if you’re a business owner on top of your sh*t you SHOULD know this!), let’s talk about what it really means to be a great boss. This day is the per...
Let’s talk about delayed gratification. The thing nobody wants to hear about because we all want success right now. But here’s the truth—some of the best things in life take time, and this story prove...
Yesterday I found out that one of my favorite local restaurants closed their doors for good.
And it broke my heart.
This wasn’t just another place to grab a meal—it was a staple in the community. ...
Let’s be real—running a bakery is HARD WORK. Between managing ingredients, perfecting recipes, handling customer orders, and keeping up with marketing (because YES, social media is practically a full-...
Alright, let’s talk all things PRICING. I know, I know—it’s one of the most frustrating parts of running a baking business. But it’s ESSENTIAL. You pour your heart into everything you do (it is your p...
If you’re a bakery owner or small business owner in the food industry, you probably know that social media is a powerful tool for attracting customers—but let’s be real… it can also feel like a full-t...
When my former business partner, Fabiola, and I competed on Food Network’s Cupcake Wars in 2011, we didn’t just bake cupcakes—we baked our way into the hearts of fans across the globe! I’m often asked...
