If you’re reading this searching for a secret formula or hidden shortcut that will instantly make your business a multi-million dollar success story overnight, you might as well stop reading and go back to scrolling cause you’re not gonna get that here.

#SorryNotSorry

BUT what I will give you is 10 simple lessons that I’ve learned from other SUCCESSFUL entrepreneurs and business owners that I’ve actually implemented in my own life that made a difference.

So, if you’re ready for some REAL advice that could actually work for you then keep on reading!

1. Adopt the “LET THEM” theory: Mel Robbins talks about this idea often but to keep it short, the “Let Them” theory is the idea that you simply let others do what they will and that’s it. You simply “Let them” live their lives the way they're gonna live it. And don’t let the way they live their lives dictate HOW you live yours. Life is too short to give your...

Hey friend,

So, you've been baking it up in your home kitchen, and now you're ready to take your passion and everything you’ve built to the next level – opening your own storefront. Congrats sis! But before you dive into this next phase of your business, let's talk about the essential supplies you'll need to make your bakery dreams a reality.

As you know being a business owner is no easy task. It takes passion, perseverance, HUSTLE, and a whole lot of resourcefulness. But let me tell you, the journey is worth it. From working with countless students to collaborating with fellow business owners, I've seen firsthand that success comes to those who are willing to PUSH past the B.S., and make their dreams happen.

Now, let's get down to business. Here are the must-have supplies you’ll need for your dream bakery:

1. Commercial Grade Oven: Your home oven got you to where you are today, but it's time to upgrade to a commercial-grade oven. This powerhouse will be able to...

I remember it was around Valentine’s Day, my staff had gone home for the night, it was about one in the morning, and I was cramping really bad, to the point that I should have taken myself to the hospital but because it was Valentine’s Day season in my bakery, I put it off. Looking back now, I’m pretty sure I was having a miscarriage. Fast forward, I never did anything about it in the moment but a few weeks after that things had escalated and I had to have a DNC.

I wanna have a little heart to heart for my business girlies who often skip lunch, skip the gym, put off doctors' appointments, and get caught up in the never-ending cycle of building/growing a business.

Your business is NOTHING without you and your health.

In the beginning of my entrepreneurial journey I remember being in that HUSTLE hard mentality and my health took a huge hit.

I wasn’t eating healthy, I was running on fumes, I would put off going to the gym or going to doctor appointments because...

People think Entrepreneurship and running a business is GLAMOROUS. You get to make your own hours, you’re your own boss, you get to do what you want whenever you want. BUT the one thing people forget to mention is that you are the LAST PERSON to get paid!

So when business feels SLOW, it can be a frustrating, debilitating, anxiety-filled, and uncertain time. (Don’t worry, I’m gonna share 8 winning strategies you can implement to help you navigate these slow months in a sec, so keep on reading!)

You start to question your entire existence and purpose. You question if you’re worthy of success… if there is something better out there for you… if you’re good enough.

But from my experience of running 2 businesses for over a DECADE, through a pandemic, and a recession- when my sales started to dip there were ALWAYS a couple of factors at play. Sometimes it was because my offers weren’t enticing enough. Sometimes it was because I...

Mother’s Day is right around the corner friend! And if you haven’t been planning, preparing, and PROMOTING for the last 4-6 weeks you definitely MISSED the mark! But don’t stress! We can still make some sales happen!

Here’s the truth…

Conditioning your clients is a HUGE part of your success when it comes to Holiday Offerings and new product launches. But the most important thing is creating an OFFER or product that exudes VALUE and meets a pain point or DESIRE for your ideal client.

 Creating a product that solves a PROBLEM that your customers don’t even know they have to is the FIRST STEP to making your product a NO-BRAINER purchase.

But before developing your products, deciding on menu options, or narrowing down what to sell, you have to consider how to SOLVE THE BIGGEST PROBLEMS and/or DESIRES for your customers.

And this is HOW you’re gonna do that:

1. RESEARCH, RESEARCH, RESEARCH!

This is critical to the success of your business,...

The mindset of an ENTREPRENEUR is DIFFERENT than the mindset of an employee…

 READ THAT AGAIN

When you surround yourself with people who have the same mindset as you, the conversations are different.

They support you. The sympathize with you. And not saying your friends and family can’t do that… BUT when you’re able to turn to a fellow aspiring entrepreneur for support, they just GET IT!

This is a HUGE part of why I do what I do. COMMUNITY is UNDERRATED and UNDER APPRECIATED in the world of entrepreneurship.

Running a business is LONELY AF…

I had ZERO friends when I first started my business. Simply because I was SO BUSY trying to do something that 90% of people in the world don’t want to do.

Most days and nights, I was struggling in silence trying to build my business into something that could make money. (And if you know anything about my story, then you know it HAD TO WORK!)

I was tired, overwhelmed, and had NO ENERGY to pour into...

How to handle HORRIBLE deliveries!

What if I told you we DROPPED THIS CAKE?! …

The customer looks happy with it, right? Well, IT’S FAKE because we had a DELIVERY CATASTROPHE with the “real cake” during transport… 112 degrees, middle of the summer, over an hour of traffic, AND… a CAR ACCIDENT!  

The cake not only flew around the back of my trunk, (and was COMPLETELY DESTROYED) but it also melted! So… we had to get resourceful, round up 50 cupcakes from the bakery (to compensate for dessert servings), then recreate the cake on DUMMY FOAMS in record-breaking time, in order to deliver it to the customer, and not COMPLETELY RUIN her event! AND then we also refunded her order…

STRESSFUL huh?

No one wants to ever experience a delivery gone wrong but unfortunately, it’s going to happen whether you want it to or not.

So, what do you do when SH*T goes wrong?

Let’s talk about it!

First up, delayed deliveries. Traffic...

We've all heard it before... "you're out of my budget," OR "Omg, that's so expensive!" This can be frustrating as a business owner BUT it's our job to articulate and educate our customers WHY our prices are what they are. It's not just about defending your prices; it's about confidently conveying the value of what you bring to the table.

So how do you do that? Keep on reading to learn how to respond to customers when they don't wanna pay your price like a boss.

First things first, practicing valuing your self-worth is vital. If you don't believe in the value of what you're offering, how can you expect customers to? Every small business owner needs to build a foundation of confidence in their products and services and in THEMSELVES. And the only way to do this is through taking action.

Remember, objections aren't personal attacks against YOU; they are opportunities for you to educate and enlighten your customers. This was a lesson I learned firsthand in my own business. Was I crazy...

ICYMI… WE’RE MOVING TO DC in just a few short weeks!

Our house is chaotic, we have NO IDEA where we’re gonna live, and everything is hanging in the balance. Am I freaking out yet? NO…

Here’s why: I’ve gone through so many changes, obstacles, and challenges over my lifetime. Especially during the season of my life when I was knee-deep in my bakery. There were so many seasons of uncertainty, and unwelcome issues that looking back they were shitty in the moment, BUT everything always works out. So, as I pack up 18 years' worth of memories and prepare for this new adventure, I'm reminded of how challenges and uncertainties can actually fuel growth.

Change can be scary, but it's also an opportunity for creativity, adaptation, and pushing boundaries. Just like in business, embracing change and the unknown can lead to unexpected opportunities and success.

Fun Fact, before we did Cupcake Wars, we were approached about 3 times before we actually said...

Change is a constant and unpredictable force that shapes our lives in ways we can't control. As much as we wish we could! Recently, I've had to confront this reality head-on (keep reading to hear all about it)! This transition, while exciting and exhausting, has me reflecting on change and its impact on our personal lives and as small business owners.

Just a couple of weeks ago, my husband Eddie got a phone call that changed our ENTIRE lives! He put his name in the hat for an amazing new position at his company and… he GOT IT!! So we accepted and now this month we are packing up our entire lives in California and making the move across the country. While we’re SO EXCITED about this new chapter in our lives I wouldn’t be 100% honest if I didn’t say, I’m full of anticipation to just get everything done all at once and just get there. BUT… that’s not how life works.

Change often triggers a mix of emotions and anxiety. And change impacts me no...