THE BLOG

When I started my baking business, I didn’t have a plan.

I had ZERO experience. I had no idea what went into running a bakery- let alone ANY business.

What I did have? Was a pile of laundry, horribl...

I need to tell you something hard but honest, friend…

If you’re reading this, chances are you’ve been working your ass off. You’re baking your heart out, posting on all the social media platforms, ma...

Before We Begin…

Why Reflecting on Easter Sales Sets You Up for Summer Success

Easter is more than pastels and bunny cookies—it’s one of the biggest spring holidays for bakery businesses. Whether it...

Let’s be real — from the outside, your business looks like a success story.

You have consistent orders. Clients are saying YES. Sales are steady. You’re BOOKED and BUSY.

By all accounts, you’ve “mad...

As bakery owners, we're no strangers to challenges—whether vanilla is skyrocketing, we’re forced to pivot for a pandemic, or figure out how to navigate the recent egg crisis, small business owners (es...

So, you’ve got the passion, the talent, and the drive to turn your baking hobby into a thriving business. That’s amazing! But… let’s talk about some of the biggest mistakes I see bakers making over an...

The baking industry is full of myths and “advice” that everyone seems to follow blindly—until you realize it’s actually holding you back. After spending over a decade building my own baking business, ...

Let’s get real for a second: You’re thinking about raising your prices, but there’s this nagging fear that no one will book with you. You’re worried your clients will bail, and suddenly, you’ll be lef...

In honor of Employee Appreciation Day on March 7th (if you’re a business owner on top of your sh*t you SHOULD know this!), let’s talk about what it really means to be a great boss. This day is the per...

Let’s talk about delayed gratification. The thing nobody wants to hear about because we all want success right now. But here’s the truth—some of the best things in life take time, and this story prove...

Yesterday I found out that one of my favorite local restaurants closed their doors for good.

And it broke my heart.

This wasn’t just another place to grab a meal—it was a staple in the community. ...

Let’s be real—running a bakery is HARD WORK. Between managing ingredients, perfecting recipes, handling customer orders, and keeping up with marketing (because YES, social media is practically a full-...