ICYMI… WE’RE MOVING TO DC in just a few short weeks!

Our house is chaotic, we have NO IDEA where we’re gonna live, and everything is hanging in the balance. Am I freaking out yet? NO…

Here’s why: I’ve gone through so many changes, obstacles, and challenges over my lifetime. Especially during the season of my life when I was knee-deep in my bakery. There were so many seasons of uncertainty, and unwelcome issues that looking back they were shitty in the moment, BUT everything always works out. So, as I pack up 18 years' worth of memories and prepare for this new adventure, I'm reminded of how challenges and uncertainties can actually fuel growth.

Change can be scary, but it's also an opportunity for creativity, adaptation, and pushing boundaries. Just like in business, embracing change and the unknown can lead to unexpected opportunities and success.

Fun Fact, before we did Cupcake Wars, we were approached about 3 times before we actually said...

Change is a constant and unpredictable force that shapes our lives in ways we can't control. As much as we wish we could! Recently, I've had to confront this reality head-on (keep reading to hear all about it)! This transition, while exciting and exhausting, has me reflecting on change and its impact on our personal lives and as small business owners.

Just a couple of weeks ago, my husband Eddie got a phone call that changed our ENTIRE lives! He put his name in the hat for an amazing new position at his company and… he GOT IT!! So we accepted and now this month we are packing up our entire lives in California and making the move across the country. While we’re SO EXCITED about this new chapter in our lives I wouldn’t be 100% honest if I didn’t say, I’m full of anticipation to just get everything done all at once and just get there. BUT… that’s not how life works.

Change often triggers a mix of emotions and anxiety. And change impacts me no...

Are you feeling lost in the world of social media content creation? It's a common struggle, but there's a simple solution friend: clarity.

Do you feel like this???

 You’re always looking at other people’s content for ideas instead of them looking at yours!

 You’re lost on what content to do and how to structure it so it actually performs (views, shares, comments, opt-ins, leads, sales).

 You’re not sure what content you should be producing so you’re not producing ANY!

 You don’t even know if your videos are working!

 You’re wasting time with content that doesn’t produce many views, shares, or comments!  Your content is randomly all over the place

It’s taking too much of your time and not producing the revenue you want

Here's the deal: if you're not seeing results from your videos and posts, it might be because you haven't defined your goals. By identifying your impact and the revenue you WANNA...

Hey friends! Today I wanna chat with you about something that has been on my heart and mind recently: finding that sweet spot between running your small business and keeping your sanity intact. So grab a seat and let's dive into it!

Keeping the Balance: Self-Care and Entrepreneurship

Alright, let's kick things off with the hustle. I UNSUBSCRIBED from Hustle culture yearrrrrsssss ago! WHY? Because it’s unsustainable and only leads you down a rabbit hole of resentment, burnout, and frustration. However, I know it's part of being a small business owner, but here's the thing – burnout is real. You need to make time to pour into yourself. Self-care isn't just some trendy buzzword – it's essential. Whether it's taking a long, hot bubble bath, going for a leisurely walk, or simply chilling out with a good book, make sure to carve out some "me time" every single day. One thing I implemented years ago was scheduling breaks every few weeks so I always had something to look...

Running a small business is full of ebbs and flows. Some seasons will be prosperous while others will feel like you’re in the middle of Death Valley praying for someone to come and save you. But one of the things small business owners don’t really talk about is difficult customers. Sure, they’ll complain about them to their spouses or friends and family, BUT no one ever really talks about how to deal with them. While they are only a SMALL portion of your overall clientele, they can ruin your day (sometimes weeks for that matter)! This blog is all about helping you, the small business owner, turn those tough customer moments into growth opportunities.

Let’s dive in…

Know Your Difficult Customers

First up, let's talk about who these difficult customers are. They come in all shapes and sizes - the indecisive ones, the hard bargainers, the complainers, and the know-it-alls. Getting to know their quirks and what makes them tick can help you respond better....

Starting your own business can be a rewarding yet challenging journey, especially when it comes to marketing. One of the first hurdles is identifying and attracting those elusive dream customers who not only love what you offer but are also eager to buy it. For small business owners, entrepreneurs, and especially the hardworking women in business and mompreneurs, knowing how to resonate with your target audience can make all the difference. But the big question is - how do you find these customers?

Understanding Your Dream Customer

Imagine your dream client. If I told you that I was building your DREAM business tomorrow... And you were going to grand open in one month, what would you do to attract customers? Before you can captivate your ideal clients, you must first understand the mindset of your dream customers. And getting into this mindset requires thoughtful consideration of their needs, desires, and pain points. I would also ask WHAT type of customer do YOU as a business owner...

It's no surprise that MONEY and the BAKING INDUSTRY are big hot topics. I think it's mostly because our industry is comprised of people who LOVE what they are doing, have stumbled into this passion, and have decided to turn it into a business. The problem is they love what they get to do but they don't have that same passion for numbers and math. So, if you start a business without having the business knowledge, or background, and you really don't like numbers, it's going to be HARD for you to sell your products and make money! That's why I wanna share my story with you about how I make 6-figures in my bakery business and what you can do to achieve the same! Because let's be real... what's available to me is possible for you TOO! Let's get into it!

Before 6-figures...

It wasn't EASY at all. When I started my bakery, I had just filed for bankruptcy. So I couldn't find funding or take out loans. Banks saw my bankruptcy from my past and thought I was too much of a risk. So I started,...

Hey there, bakery owners! Valentine's Day is like our own personal Super Bowl, right? Heart-shaped EVERYTHANG, working til 3 am every night...it's a wild time. But after the last heart cake is sold and the Valentine's Day rush is over, it's super important to REST, reflect, and get back into a routine. So, let's talk about why investing in REST is super important for your bakery’s success!

First up, we need to REFLECT! Think back on the craziness leading up to Valentine's Day. What worked? What didn't? Any unexpected bumps along the way? Any customers say something that made you go "hmm"? This is your chance to learn from the past and set yourself up for greater success. This is the time for you to really dive deep and think about how you felt during this runway and what the data says. Did you feel overwhelmed? Tired? Confused? Frustrated? Energized? Excited? Was there a post on social media that went viral or got a ton of engagement? Was there a specific email newsletter that...

What’s this got to do with entrepreneurship??... LOTS! I promise.

Listen, this is gonna be a really vulnerable post. But I’m putting it out there for all the ladies who follow me, both young and mature, it doesn’t matter what age you are, this is information YOU NEED TO KNOW and be prepared for!

A little context…

In 2018 I was 39 and my monthly periods changed drastically… I developed severe cramps, heavy flow (like never before), clotting, major bloating, and lots of other issues. This sparked a 2-year long journey of trying to figure out what was wrong with me. I share the entire story on this episode of my podcast. Trust me, you should grab a girlfriend, and your spouse, and go listen to it now!

Long story short, in 2021, I had a partial hysterectomy. And by the end of 2023, I had trouble regulating my body temperature, which is one of the signs of menopause. However, several doctors told me I was “too young” to be experiencing...

In recent years, the trend of home-based businesses has skyrocketed, with many individuals pursuing their passions alongside their regular jobs. One that has gained significant popularity is operating a home bakery business. It’s low barrier to entry, and it doesn’t require a TON of skill right off the bat. However, the reality of managing a home bakery, as well as any side hustle, alongside a day job can be challenging. So, inside this blog, I wanna explore some practical tips on how to effectively operate a home bakery business while balancing the demands of a full-time job.

Understanding Capacity:

Before going all into your home bakery business, it's crucial to understand your INDIVIDUAL capacity. Capacity refers to the maximum amount of work or output that an individual or business can handle effectively. Everyone's capacity is different, influenced by factors such as time availability, skill level, and resources. An example of this would be someone in their 20s who...