THE BLOG
In honor of Employee Appreciation Day on March 7th (if youāre a business owner on top of your sh*tĀ you SHOULD know this!), letās talk about what it really means to be a great boss. This day is the per...
Letās talk about delayed gratification. The thing nobody wants to hear about because we all want success right now. But hereās the truthāsome of the best things in life take time, and this story prove...
Yesterday I found out that one of my favorite local restaurants closed their doors for good.
And it broke my heart.
This wasnāt just another place to grab a mealāit was a staple in the community. ...
Letās be realārunning a bakery is HARD WORK. Between managing ingredients, perfecting recipes, handling customer orders, and keeping up with marketing (because YES, social media is practically a full-...
Alright, letās talk all things PRICING. I know, I knowāitās one of the most frustrating parts of running a baking business. But itās ESSENTIAL. You pour your heart into everything you do (it is your p...
If youāre a bakery owner or small business owner in the food industry, you probably know that social media is a powerful tool for attracting customersābut letās be realā¦ it can also feel like a full-t...
When my former business partner, Fabiola, and I competed on Food Networkās Cupcake Wars in 2011, we didnāt just bake cupcakesāwe baked our way into the hearts of fans across the globe! Iām often asked...
Letās get realāWhen ingredient prices increase, our small businesses feel it, hard. Eggs already jumped 267%š³, and now flour and sugar are next. Why?
š¢ Starting Tuesday, February 4th, new tariffs on ...
Letās talk about branding, logos, and making sure your business speaks the language of the peopleābecause weāre in 2025, not 1825!
Did you know that cursive handwriting is practically extinct? Starti...
Letās be REALā¦ Valentineās Day is the SUPER BOWL for bakery owners. Itās bakers BLACK FRIDAY! And your sales on this ONE DAY alone can set the trajectory for the remainder of your entire year. So, if ...
So you wanna start a baking business? Yay, congratulations! But do you actually know how to start one? And I mean start one the RIGHT WAY!
It's true, there are TONS of steps that go into starting a...
When it comes to branding, few things have the power to capture your audienceās attention like a well-thought-out color palette. Whether youāre designing packaging for your Valentineās Day bestsellers...
