THE BLOG

So you wanna start a baking business? Yay, congratulations! But do you actually know how to start one? And I mean start one the RIGHT WAY!

It's true, there are TONS of steps that go into starting a...

When it comes to branding, few things have the power to capture your audience’s attention like a well-thought-out color palette. Whether you’re designing packaging for your Valentine’s Day bestsellers...

Let’s have a REAL talk…

The holiday season is officially HERE and this season can be extremely stressful and chaotic, especially for small business owners! And low holiday sales can cause even more S...

Let's face it, CHRISTMAS SHOPPING, or gift-giving in general, can sometimes bring on more stress than joy. And in my opinion, that’s NOT how the holidays should feel. The holidays are meant to be a FU...

Listen up, bakers! I know this time of year can feel like a sh*t storm of stress: orders are piling up, you’re making TONS of trips to the store, and the holiday rush has you questioning if you can re...

There are TONS of reasons why people start businesses. They want to be their own boss. They wanna work from home. They want to be able to make their own schedule. They want to make as much money as th...

If you’re in the food or baking industry, you know first-hand that getting customers to try your product is just the start. The real win? Turning one-time buyers into loyal raving fans. Here’s actuall...

Your business is NOT going to be for everyone and that’s okay!

Some people will RIDE-OR-DIE for you and your business while others will simply spread hate on your business just because you rub them t...

On October 1st, 2010 I GRAND OPENED The Cake Mamas bakery in Glendora, California. I was terrified, anxious, EXCITED, and didn’t know what this next season of life was going to look like.

Little d...

Every ONE in FIVE bakeries fail. That’s 20% BEFORE even making it past the first year. If you’re lucky to make it to the three-year mark, that percentage increases to 60%. WHY is that? Well, there’s a...

Email is one of the primary ways people communicate. So not having the perfect email sequence can cost you a TON of sales! I know when you are the business owner it’s easy to get caught up in all the ...

Serious question… Do you have an EXPENSIVE ASS hobby or a legitimate business?

Your prices are a direct representation of your worth! If you don’t value your time, energy, labor, and work, how do you...