I hear it all the time…

“I can’t charge more because people in my area can’t afford it!”

B.S. Friend and lemme explain why and HOW you can get customers to say YES to doing business with you at YOUR PRICE!

You see this cookie?

It’s really freaken good!

NOT THE BEST, but pretty good.

It’s the “Kitchen Sink Cookie” from Panera.

It’s a blend of sweet and salty, and every now and then, I’ll ask my husband, Eddie to bring me home one.

Recently, I went in to grab two of my own.

The total was $10.37!

For TWO cookies!

And guess what… I happily paid for it. Simply because I wanted the DAMN cookie!

And THEN I noticed the price tag.

These cookies come to Panera FROZEN, and then they bake them off.

Here are the ingredients:

• Semi-Sweet Chocolate
• Milk Chocolate
• Caramel Pieces
• Pretzels
• Flake Salt

Why am I telling you this? Because so many bakers are TERRIFIED to charge for their stuff.

(And I bet at least 50% of you reading this make way better cookies than these!)

$4.79...

Are you ready to turn heads and ATTRACT your dream clients at your next event? Of course, you are! Whether it's a local market, craft fair, trade show, or pop-up, making your booth stand out is KEY to attracting the right crowd. So, let’s dive into the five ways to make your booth STAND OUT at your next event.

1. Eye-Catching Design/Branding

Unpopular opinion: Events are more about introducing your BRAND and BUSINESS to new customers rather than making money. Your booth needs to look just as amazing as your baked goods! Some of the ways you can do this are through bold colors, creative layouts, and professional signage. Don't be afraid to go BIG. Banners, posters, and creative displays can make a huge impact. Remember, your booth should scream "COME CHECK ME OUT!" from across the room. You want to grab the attention of everyone walking by. That’s how you get people to notice you, stop by your booth, form a connection, and potentially PURCHASE. (Fun Fact: the longer your line and the ...

It was 2009. My husband and I were just laid off from our 6-figure corporate jobs! (Fun Fact: we BOTH worked for the same company that happened to file for bankruptcy, had mass layoffs, and closed down HUNDREDS of stores!)

We were both JOBLESS and had no nest egg because we were living way above our means. So, we filed for bankruptcy and tried our best to pick up the pieces.

We were resentful towards each other, we were stressed TF out, and overwhelmed, and the word “divorce” was on the table.

It was by far the HARDEST time of our lives.

But slowly, we dug our way through it. My husband ended up finding a job in the fitness industry and because we couldn’t afford childcare for our 3 girls, I stayed home with them holding down the fort.

I started to feel useless. And as much as I LOVE spending time with my kids, I’m a creative person who needs to be doing something at all times. (One thing about me is I will FIXATE on a hobby or habit for months until it drives me to burnout or unt...

I’ve been an entrepreneur now for 15 years and it’s safe to say I’ve made a sh*t ton of mistakes, have learned A LOT of valuable lessons, and have accomplished incredible things.

Everyday, I have business owners flooding my DM’s asking me for advice, tips, and strategies, so I decided to write a blog post sharing the TRUTH I wish someone told me sooner in my journey in the hopes that it will help you too!

So, if you want some HONEST business advice keep on reading…

1) You have to SLOW DOWN in order to speed up!

In the early seasons of my entrepreneurial journey, I was in straight hustle mode. I was working 24/7, I was putting my health on the back burner (to the point that I put myself into early menopause), and literally throwing money at people who claimed they would help me “grow my business.” I was desperate to reach that next level of success and I was constantly fed the idea that you have to work harder in order to be successful. And friend, that’s simply not true.

It took m...

AMAZON PRIME DAY is here! (Aka the Black Friday for Amazon enthusiasts like me!) And if you’re a baker who bakes from home or owns a storefront, Amazon Prime Day is a GREAT day to access amazing deals on some of the must-haves we NEED! 🙌🏼 and to be honest, things we just wanna have and get for a great price!

So, I wanted to share some of the BEST DEALS I’ve found on some of my favorite essentials, tools, and supplies so you don’t have to spend hours researching and debating what tools you should or shouldn’t buy for your business.

These are all products that I SWEAR by and ones that I used in my own bakery, so you know that I’m not gonna be linking things just to link them.

Happy Shopping friends!

1. KitchenAid Classic 4.5 Quart Mixer: Every baker NEEDS at least 2 high-quality mixers that will LAST because you are going to be putting some wear and tear on these babies no matter if you’re baking from home or operating a storefront. And if you’ve been baking for a while (or even just
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Attending events are GREAT for any small business that is looking to attract more customers, grow their brand, and make some MONEY! The challenging part is HOW do you stand out amongst a crowd of vendors and actually get people intrigued in your business?

It all starts with BRANDING!

By having a clear and inviting brand story accompanied by elevated and cohesive packaging, getting eyes on your business becomes a lot easier!

But how do you create a STUNNING display, that is cohesive, inviting, and exciting without breaking the bank? Well, I’m gonna be sharing my TOP 5 strategies for how to SHINE at your next pop-up event without breaking the bank inside my new training that you can learn more about here!

While you’re here, I went on a deep dive through Amazon and gathered some MUST-HAVE finds that you’ll need for your next pop-up event! After YEARS of attending and participating in events of all kinds, there are some key indicators that every booth needs to run successfully BUT also...

So long are the dreams of opening a storefront? 🤔 Now more than ever, I’ve noticed more and more conversations amongst home bakers who are “giving up” their lifelong dreams of opening a storefront. WHY? Well, there are obvious reasons like the overhead and payroll but the one reason I’ve seen pop up more frequently is this idea of FREEDOM. Like WFH employees, Home Bakers have the luxury of working in their home, without the stresses and HUGE bills of operating a storefront. The thing most small business owners forget is when you continue to take orders, promote your business, and say yes to more customers, you are simultaneously GROWING your business whether you like it or want it. So eventually, you’re going to hit a wall in terms of your capacity (aka the amount of orders you can take and HOW MUCH MONEY you can make).

Ultimately, it’s going to require you to PIVOT in one direction or another.

With that in mind, do you pivot towards a storefront or do you find a way to continue to o...

Summer is OFFICIALLY here friends, which means it’s time for Pop-Ups, Farmer’s Markets, and Event season! I am a HUGE proponent of attending all the events you can and getting out into your community whether you’re just starting out in your business or you’re a 10-year vet with a successful storefront! Whether you’re a baker, hairstylist, balloon artist, DIY enthusiast, or an artist, these venues provide a unique platform to connect with potential clients, test new products, and build brand awareness. So, to help you WIN at your next event here are some strategies and tips to help you make the most of these opportunities.

PREPARATION IS KEY

1. Research is everything! One of the biggest mistakes I see with business owners starting out and wanting to get into events and pop-ups is they immediately sign up WITHOUT researching the event. You have to understand the demographics of the event attendees, the typical foot traffic, and the kind of vendors that participate. You want to choose ev
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If you’re reading this searching for a secret formula or hidden shortcut that will instantly make your business a multi-million dollar success story overnight, you might as well stop reading and go back to scrolling cause you’re not gonna get that here.

#SorryNotSorry

BUT what I will give you is 10 simple lessons that I’ve learned from other SUCCESSFUL entrepreneurs and business owners that I’ve actually implemented in my own life that made a difference.

So, if you’re ready for some REAL advice that could actually work for you then keep on reading!

1. Adopt the “LET THEM” theory: Mel Robbins talks about this idea often but to keep it short, the “Let Them” theory is the idea that you simply let others do what they will and that’s it. You simply “Let them” live their lives the way they're gonna live it. And don’t let the way they live their lives dictate HOW you live yours. Life is too short to give your energy and attention to things that have nothing to do with you or affect you.
2. E...

Hey friend,

So, you've been baking it up in your home kitchen, and now you're ready to take your passion and everything you’ve built to the next level – opening your own storefront. Congrats sis! But before you dive into this next phase of your business, let's talk about the essential supplies you'll need to make your bakery dreams a reality.

As you know being a business owner is no easy task. It takes passion, perseverance, HUSTLE, and a whole lot of resourcefulness. But let me tell you, the journey is worth it. From working with countless students to collaborating with fellow business owners, I've seen firsthand that success comes to those who are willing to PUSH past the B.S., and make their dreams happen.

Now, let's get down to business. Here are the must-have supplies you’ll need for your dream bakery:

1. Commercial Grade Oven: Your home oven got you to where you are today, but it's time to upgrade to a commercial-grade oven. This powerhouse will be able to handle the volume an
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