How to get customers to say YES to doing business with you! (at your PRICE!)
I hear it all the time…
“I can’t charge more because people in my area can’t afford it!”
B.S. Friend and lemme explain why and HOW you can get customers to say YES to doing business with you at YOUR PRICE!
You see this cookie?
It’s really freaken good!
NOT THE BEST, but pretty good.
It’s the “Kitchen Sink Cookie” from Panera.
It’s a blend of sweet and salty, and every now and then, I’ll ask my husband, Eddie to bring me home one.
Recently, I went in to grab two of my own.
The total was $10.37!
For TWO cookies!
And guess what… I happily paid for it. Simply because I wanted the DAMN cookie!
And THEN I noticed the price tag.
These cookies come to Panera FROZEN, and then they bake them off.
Here are the ingredients:
- Semi-Sweet Chocolate
- Milk Chocolate
- Caramel Pieces
- Pretzels
- Flake Salt
Why am I telling you this? Because so many bakers are TERRIFIED to charge for their stuff.
(And I bet at least 50% of you reading this make way better cookies than these!)
$4.79 per cookie! Yet, you’re afraid “no one will buy from you!”
The truth is, people buy things for a few reasons. 1) They LOVE the product 2) They VALUE what the product represents and 3) It offers a solution to a problem they have.
Here’s how you get customers to say YES to working with you DESPITE your price!
- Make a great product that people CAN’T LIVE WITHOUT!
- MARKET the shit out of it! (Testimonials, great photography, take better photos!)
- DO THE MATH and figure out how to factor in a desired profit.
- Sell the SHIT out of it!
Then REPEAT!!
The reality is, your product will not be for everyone! (Oh, well!) More people will say NO vs. YES (Accept that and move on)! Stand behind your products and your prices! Because the longer you continue to believe that no one will buy from you if you raise your prices, is the longer you’ll be BROKE, TIRED, and BURNT OUT.
Pricing is one of the KEY INGREDIENTS to having a sustainable and THRIVING business. The longer you put aside doing the math on your products and figuring out how much this business costs you to run- the longer you’re leaving money on the table.
This is why I spend an entire week diving into all things PRICING and PROFITABILITY inside my 10-week masterclass, Passion To Profit!
If you’re ready to start making consistent money, then learn more here!
Are you having trouble with sales??
We have the answer! Our 5 Savvy Sales workbooks will help you create a Sales Experience that will have your customers raving!
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