Janelle Copeland Blog Signup

Hey! I'm JANELLE!

I'm an Artist, Educator, Multi-passionate Entrepreneur, and Founder of The Cake Mamas.

I TEACH SMALL BUSINESS OWNERS HOW TO CREATE  UNSTOPPABLE BRANDS AND INCREASE THEIR PROFITS!

Because let's face it... If you're not making money, your business doesn't make sense.

Get to know me here!

Sweet Success: Reflect, Reset, Reenergize After Valentine's

Feb 20, 2024

Hey there, bakery owners! Valentine's Day is like our own personal Super Bowl, right? Heart-shaped EVERYTHANG, working til 3 am every night...it's a wild time. But after the last heart cake is sold and the Valentine's Day rush is over, it's super important to REST, reflect, and get back into a routine. So, let's talk about why investing in REST is super important for your bakery’s success!

First up, we need to REFLECT! Think back on the craziness leading up to Valentine's Day. What worked? What didn't? Any unexpected bumps along the way? Any customers say something that made you go "hmm"? This is your chance to learn from the past and set yourself up for greater success. This is the time for you to really dive deep and think about how you felt during this runway and what the data says. Did you feel overwhelmed? Tired? Confused? Frustrated? Energized? Excited? Was there a post on social media that went viral or got a ton of engagement? Was there a specific email newsletter that...

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A Broken Vagina?! + Myths, Muscles & Other Midlife BS

Feb 19, 2024

What’s this got to do with entrepreneurship??... LOTS! I promise.

Listen, this is gonna be a really vulnerable post. But I’m putting it out there for all the ladies who follow me, both young and mature, it doesn’t matter what age you are, this is information YOU NEED TO KNOW and be prepared for!

A little context…

In 2018 I was 39 and my monthly periods changed drastically… I developed severe cramps, heavy flow (like never before), clotting, major bloating, and lots of other issues. This sparked a 2-year long journey of trying to figure out what was wrong with me. I share the entire story on this episode of my podcast. Trust me, you should grab a girlfriend, and your spouse, and go listen to it now!

Long story short, in 2021, I had a partial hysterectomy. And by the end of 2023, I had trouble regulating my body temperature, which is one of the signs of menopause. However, several doctors told me I was “too young” to be experiencing...

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Balancing Act: Running a Home Bakery Business While Working a 9-5

Feb 13, 2024

In recent years, the trend of home-based businesses has skyrocketed, with many individuals pursuing their passions alongside their regular jobs. One that has gained significant popularity is operating a home bakery business. It’s low barrier to entry, and it doesn’t require a TON of skill right off the bat. However, the reality of managing a home bakery, as well as any side hustle, alongside a day job can be challenging. So, inside this blog, I wanna explore some practical tips on how to effectively operate a home bakery business while balancing the demands of a full-time job.

Understanding Capacity:

Before going all into your home bakery business, it's crucial to understand your INDIVIDUAL capacity. Capacity refers to the maximum amount of work or output that an individual or business can handle effectively. Everyone's capacity is different, influenced by factors such as time availability, skill level, and resources. An example of this would be someone in their 20s who...

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How to LAUNCH your dream biz! From start to finish!

Feb 06, 2024

Hey friends! If you've been following my blog, or on social, you know that I've recently taken on a new challenge: starting a "fictitious bracelet" business (more real than fictitious) to share valuable insights with all of you who are just starting their business journey, or who have a side hustle, or are thinking about getting into the world of entrepreneurship. In this blog, I'm excited to update you on the progress of my NEW venture and share the steps I've taken to set up this business in 2024, SO FAR…

For the first 3 DAYS… As with any new business or idea, it was all about research. I spent HOURS on HOURS researching everything there is to know about the jewelry industry, an industry I don’t know ANYTHING about! But because I’m a recovering perfectionist and I can’t do anything half-ass, I’m diving ALL INTO bringing this fictitious business to life- from building an audience on social, creating a brand, selling on Etsy, and even...

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If I started a business in 2024...

Feb 01, 2024

What if started a FULL BLOWN, brand new BUSINESS, and took you along every step of the way… Would you take me up on that?

Let me rewind a bit…

In December, my daughter Jordan came home for Christmas after spending her first semester of college in London. Knowing that she’s a college student and doesn’t have a TON of her own money, I decided to gift her a TON of beads (you know… those “Taylor Swift” friendship bracelets) so she could make bracelets for her friends and family as Christmas gifts.

She LOVED the idea and we got BUSY make a sh*t ton of bracelets and keychains for her friends, our family, and I even made some for our neighbors. Everyone we gave them to was so OBSESSED with them so we spent the majority of her Christmas break making bracelets together.

Well, after she went back to London for school, I had TONS of beads just sitting on my kitchen table and I had no idea what I was gonna do with them all UNTIL I had this idea.

I...

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How To WIN during Valentine’s Day!

Jan 24, 2024

Valentine's Day is one of the most anticipated holidays for bakers. It’s basically our SUPER BOWL! It gives bakers an opportunity to showcase their creativity and to MAXIMIZE in their profits. But let's be real, it's not always easy to get your business noticed during the busiest season of the year, especially when your competitors aren’t doing the SAME exact thing as you. Pricing and marketing play a HUGE role in gaining traction and success during Valentine's Day. If you're a baker wondering why your sales haven’t taken off during this season or you're new to the game and wondering what to do, then keep on reading because I've got some tips for you.

Your PRICING is ruining your sales!

One of the most common mistakes bakers make during Valentine’s Day is pricing their products wrong. For instance, bakers fail to account for their cost of labor and resources. They fail to consider the time, effort, and money invested in their business, which means they...

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Can you REALLY make money selling cakes?

Jan 23, 2024

If you have a passion for baking, you’ve probably played with the idea of starting your own baking business. You’ve likely done some research, have been baking for friends and family, have some return customers. Yet, despite all this, you’re questioning getting started because you don’t know if it’s possible to make a decent income from selling cakes. Let me tell you, it is! But it’s important to approach this from a business perspective, not just a baking one. In this blog we’ll explore the viability of making money in the baking industry, categorizing business owners into stages, and provide tips for maximizing profits. Ready? Let’s get into it…

Beginner Stage: You’re focused on building your skills and your portfolio but aren’t making any money!

When you first start out, your focus is likely going to be on building your skills. However, one of the BIGGEST issues I see for bakers first starting out is they ignore...

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5 Lessons Small Biz Owners can learn from the Stanley Cup Craze!

Jan 09, 2024

As a small business owner, you may have dreams of reaching the level of success that companies like Stanley have achieved. In case you’ve been living under a rock, or are new the hydration craze- Stanley’s Quencher cup was the MOST popular gift of 2023 and has recently reached even more VIRALITY through it’s collaboration with Starbucks and their “Valentine’s Day” pink cup which SOLD OUT at Target stores within minutes and is now being resold for up to $200. What began as a small company in 1913, has now grown into a revenue powerhouse, thanks to the success of their VIRAL Quencher cup. In this blog post, we will explore how Stanley turned the Quencher Cup into a viral sensation and what small businesses can take away from their success and apply it to their own unique businesses.

The capitalized on their UNIQUE SELLING PROPOSITION

The Quencher Cup was not the first insulated water bottle on the market, so how did it stand out from its...

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The secret ingredient to making MORE MONEY in your small business!

Dec 26, 2023

Do you often STRESS about money in your small business? Do you feel like you're working hard, you’re making amazing products, but something is missing. If this is you keep on reading because your products may not be as great as you think they are. Creating better products can be ONE of the secret ingredients to making more money in your small business. Obviously, there are a TON of other reasons why you may not be making as much money as you hoped but in this blog we'll explore how to make products that not only work for you but also your dream clients. With a little research, creativity, and UNQIUENESS you can offer products that speak to your ideal client, address their need, and make more money! So, let's dive in!

First thing first is YOU need to understand your ideal client! So what the hell is an ideal client? Well, an ideal client is the client you want you company to serve. Who are they? What are their needs and wants? What are their pain points? What are their...

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When is the right time to QUIT or PIVOT your business?

Dec 19, 2023

In 2020 I QUIT my baking business…

Let’s talk about it!

So often I get messages from other small business owners asking me HOW I knew it was time to QUIT my business, so I wanna share my experience with you!

A little backstory, I started my baking business in 2009, in the middle of a recession, with absolutely NOTHING! From home, right after filing for bankruptcy with my husbands ex! (Yup, you read that right!)

After 18 months of blood, sweat, and RIVERS OF TEARS, I opened my first storefront! After 12 YEARS, and building my business into a multi-million dollar brand, I decided to RETIRE and QUIT! (This actually took me 2 years to finally decide and take action!) So, if you’re feeling like you’re on the fence about throwing in the towel- keep on reading cause this is important!

There was a TON of thought that went into this decision, which I share on my podcast! (You can listen to that episode by clicking here) but here’s the TOP 3 reasons I knew it...

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