THE BLOG

“People just aren’t spending money right now…”

Let’s talk about it. Because I KNOW you’ve either said this… or heard it from another baker.

• “People are cutting back.”
• “Orders feel slower than nor
...

This deserves to be said in all caps: YOU NEED TO REALIZE THERE’S MORE TO RUNNING A “PROFITABLE” BUSINESS THAN ADDING UP THE COST OF YOUR INGREDIENTS AND YOUR TIME.

First, lemme just say, PROFIT is n...

I see this mistake ALL the time with bakery owners who wanna EXPAND because they think by expanding, so will their OPPORTUNITIES to do more.

More customers. More money. More visibility.

But what the...

I don’t know who needs to hear this… but stop BRAGGING about your revenue.

“I’m on track to do $75,000 this year!”

Cool.

BUT how much profit is that, sis?

Because revenue isn't what matters.

I ha...

Now that we’re a MONTH into 2026 (can you believe it?) Some of us are still going strong on those New Year’s resolutions, but for many of us, the motivation may be dying down a bit. But I believe that...

“It’s Not the Math - It’s the Customers”… Or Is It?

I recently shared a video breaking down how to make $1,000 in Valentine’s Day pre-orders.

Just simple math.

And one comment immediately stood out...

A smarter Valentine’s Day strategy for bakers who want to sell more without the stress.

Valentine’s Day is right around the corner, which means if you’re a baker, you’re probably already pouring A LO...

If you want your baking business to BLOW UP, this is how you need to approach marketing in your business…

And no- I don’t mean posting more on Instagram and hoping you go viral.

I don’t mean throwin...

If you’re a business owner who wants to increase profit, reduce burnout, and lead like a CEO, this guide will show you how to run your business like a BOSS in 2026.

You probably know this already, bu...

A Simple Planning & Goal-Setting Guide for Women Entrepreneurs

This might sting a lil… but stay with me.

This might sting a lil… but stay with me.

Because the truth no one wants to admit is this:...

16 years as an entrepreneur, 8 years as a bakery business coach, and after a DEACDE of building and running my own brick-and-mortar bakery, and still NO ONE believes me when I tell them these things…

It’s that time of year where EVERYONE keeps talking about their “big goals” for 2026 - new products, more customers, bigger sales, maybe even finally EXPANDING into their dream storefront… but nobody ...