When I started my baking business, I didn’t have a plan.

I had ZERO experience. I had no idea what went into running a bakery- let alone ANY business.

What I did have? Was a pile of laundry, horrible credit, … and a sh*t ton of pressure to figure out how I was gonna support my family.

In 2009, I had just been laid off from my 6-figure corporate job. The job market was TRASH. And my husband and I couldn’t afford child care so I had to stay home with my kids. One day, I was folding some laundry and The Cake Boss happened to be on TV.

I watched as they made these BEAUTIFUL, OVER-THE-TOP works of art, and I thought to myself: “I could make that.”

I had never decorated a cake in my life. But I always creative. I always wanted to have my hands in things. I was a HUGE scrapbooker, I loved DIY projects, and while I didn’t really have the money to be starting a new hobby, I drove straight to the store and bought ALL the materials I would need to make a cake just like The Cake Boss.

Was it...

I need to tell you something hard but honest, friend…

If you’re reading this, chances are you’ve been working your ass off. You’re baking your heart out, posting on all the social media platforms, making reels, running specials, showing up at pop-ups and events…

And yet…

👉 Your business is still slower than you want.

👉 Sales aren’t consistent.

👉 You’re wondering, “WHAT am I doing wrong?!”

I SEE YOU. And I know how heavy that feels. 😞

But lemme share something with you, I WISH someone told me when I was knee deep the trenches.

It’s not because you’re lazy.

It’s not because you’re not talented.

It’s not because “people just don’t support small businesses.”

💥 It’s because what worked a year ago… isn’t working the same anymore.

The game has changed. Customers are more distracted. Inflation has made people more cautious about their spending. Trust is LOW. Decision fatigue is REAL.

So if you’ve been “doing all the right things” but sales are still SLOW?

You don’t need to work H...

Before We Begin…

Why Reflecting on Easter Sales Sets You Up for Summer Success

Easter is more than pastels and bunny cookies—it’s one of the biggest spring holidays for bakery businesses. Whether it was a hit or a hiccup, reflecting on what worked (and what didn’t) gives you insight you can apply to Mother’s Day, graduation season, and beyond.

Just like Valentine’s Day is your Black Friday, Easter is your Spring Super Bowl. If you want to grow—without burning out—this step is crucial.

Why this matters:

• Clarity on What Worked – Figure out which menu items sold out fast and why.
• Spot Missed Opportunities – What did you overbake or underpromote?
• Better Planning – Use customer behavior now to prep stronger next time.
• Stronger Systems – Fix what felt chaotic and double down on what felt easy.

Let’s dig into your Easter data and set you up for a wildly profitable spring and summer!

Planning & Prep

• How many hours did you spend planning and preparing for Easter?
• What exact da...

Let’s be real — from the outside, your business looks like a success story.

You have consistent orders. Clients are saying YES. Sales are steady. You’re BOOKED and BUSY.

By all accounts, you’ve “made it.”

But behind the scenes?

It’s a never-ending cycle of late nights, and a to-do list that seems to get longer and longer by the minute.

You’ve built something incredible, something people WANT — but the truth is... your business only runs because you do.

Think about it… if you ever wanted to take a vacation, could you? If you had to have emergency surgery, could you take time off of work? Could your business RUN without you?

And friend, the harder you work, the more it feels like the dream you started with is getting farther and farther away from your reality.

This isn’t why you decided to become a business owner.

You didn’t set out to be overworked and overwhelmed — you wanted freedom, flexibility, and MORE income.

You wanted to build something that could stand on its own, not...

As bakery owners, we're no strangers to challenges—whether vanilla is skyrocketing, we’re forced to pivot for a pandemic, or figure out how to navigate the recent egg crisis, small business owners (especially in the FOOD/BAKING industry) have been forced to learn the art of flexibility in order to stay in business.

However, the latest round of tariffs will significantly impact our bottom line. And with most small bakeries already operating on razor-thin profit margins, WE stand to take on the bulk of the burden.

Here’s why:

In 2024, U.S. bakers imported:

• $977 million in goods from Canada (including $193 million in ingredients, $31 million in packaging, and $15 million in equipment).
  
  
• $679 million in goods from Mexico (including $96 million in ingredients, $17 million in packaging, and $56 million in equipment).
  
  
• $395 million from China (including $13 million in ingredients, $15 million in packaging, and $11 million in equipment).
  
  

The American Bakers Association (ABA) found tha...

So, you’ve got the passion, the talent, and the drive to turn your baking hobby into a thriving business. That’s amazing! But… let’s talk about some of the biggest mistakes I see bakers making over and over again—mistakes that are keeping them stuck, frustrated, and underpaid. If you’re making any of these, don’t worry—you’re not alone- that’s why I’m here to help you avoid them!

Thinking PASSION is enough to build a successful business!

Listen, I LOVE that you love baking. Passion is what got you here, but it’s NOT enough to build a profitable business. Too many bakers assume that just because they make amazing cakes or cookies, customers will automatically show up and buy from them. But here’s the truth: passion is NOTHING if you don’t have a strategy to back it up.

What does that mean? It means understanding that there’s more to building a SUSTAINABLE, PROFITABLE, and SUCCESSFUL business than just “good” products. It means having a STRATEGY around your pricing, marketing, brandin...

The baking industry is full of myths and “advice” that everyone seems to follow blindly—until you realize it’s actually holding you back. After spending over a decade building my own baking business, I’ve learned to take this advice with a grain of salt. So let’s set the record straight: here are my unpopular opinions about the baking industry and why I don’t buy into the common advice.

More “Revenue Streams” won’t fix a BROKEN foundation!

They’ll just create more work for you and confusion for your audience.

So please, ❌ STOP listening to this advice. That’s the wrong move. ❌

There are way too many “baking coaches” pushing this idea that “if you can’t sell cakes, just start selling classes, courses, or downloadables” to other bakers instead. Basically, if you can’t figure out how to make your bakery profitable, the solution is… to teach other bakers how to make theirs profitable. Make it make sense.

Here’s the problem: If you haven’t mastered your first business, why complicate...

Let’s get real for a second: You’re thinking about raising your prices, but there’s this nagging fear that no one will book with you. You’re worried your clients will bail, and suddenly, you’ll be left scrambling for new business. Sound familiar? Trust me—you’re not alone. But here’s the truth: if you don’t raise your prices, you’ll be stuck undervaluing yourself and your business forever. And ultimately, you’ll end up feeling burnt out, frustrated, and resentful towards your business.

Raising your prices isn’t the end of the world. In fact, it’s often NECESSARY to keep up with the economy and a growing market. And it can be the beginning of something better. Let’s break it down.

Why Pricing Matters More Than You Think

Your prices are a direct reflection of the value you offer. If you’re charging too little, you’re setting the standard for HOW potential clients view your business. Are you the CHEAP cake lady? OR are you the CEO of a luxury dessert company? You may be sending the mes...

In honor of Employee Appreciation Day on March 7th (if you’re a business owner on top of your sh*t you SHOULD know this!), let’s talk about what it really means to be a great boss. This day is the perfect reminder that great leadership isn’t just about managing—it’s about uplifting, empowering, supporting, and valuing your team. The best bosses don’t just celebrate their employees once a year; they make appreciation a part of their everyday leadership. If you want to be the kind of boss who truly makes a difference, and makes people WANT to work for you, here’s what you need to embody:

Always be learning!

Amazing bosses never assume they know it all. They actively seek out new knowledge, whether it’s through books, courses, mentors, or simply being open to feedback. They recognize that industries evolve, business strategies change, and leadership techniques improve over time. The best leaders are students first—constantly improving so they can show up better for their team. You can f...

Let’s talk about delayed gratification. The thing nobody wants to hear about because we all want success right now. But here’s the truth—some of the best things in life take time, and this story proves it.

This is my former student, Jessica Bahn.

When I first met Jess, she was struggling with her sales, her confidence, and didn’t know when the right time to jump was. Maybe you can relate?

She knew she needed GUIDANCE, and someone to help her reach her BIG, AUDACIOUS dreams!

At the time she joined my masterclass, Passion To Profit, she was working at Google and decided to QUIT to pursue her business full-time.

Jess went from making $60,000 as a home baker to making $180,000 the same year she joined Passion To Profit! Can you believe that??? What a GREAT problem to have, am I right?

And on this day, FOUR YEARS AGO, Jess GRAND OPENED her dream storefront! 🎉 That alone is a huge accomplishment, but let me tell you why this is even more special…

Before opening her storefront,...