THE BLOG

There’s no “NICE” way to say this, so I’m just gonna say it…

Most bakers aren't pricing their cakes for profit- and it shows.

You're pricing them to simply survive. To just "make it work." To cover ...

Let me guess…

In the last 6 months, you’ve probably said:

• “I need to raise my prices…”
• “I think I’m undercharging…”
• “I don’t know what I should be charging…”

So you tweak your prices.

You ra...

You’re booked out, orders are FLOWING in, your calendar is FULL…on the surface, it looks like you have a “successful” business.

SO why do you still feel BROKE?

To be blunt, it’s because BUSY doesn’t...

If you’re a small business owner in the baking (or food) industry, then you already know that your ingredient costs are SKYROCKETING!

Maybe it's the sugar you buy in bulk…. Maybe it's butter… Maybe i...

You made $4,000 last month.

Your bank account has $200 in it.

And you have no idea where the other $3,800 went.

I'm asking because I've been you. Like, exactly you. Not in some motivational coach w...

Now that Easter is over, let me ask you something…

Did you actually learn anything from Easter?

Or did you just get through it… 😅

Because THIS right here is where most bakery owners get it wrong- a...

“I just feel weird charging that much…”

“I don’t know how to get over feeling guilty…”

“No one would EVER pay that much for cake…”

If you’ve ever had ANY of these thoughts when pricing your product...

“People just aren’t spending money right now…”

Let’s talk about it. Because I KNOW you’ve either said this… or heard it from another baker.

• “People are cutting back.”
• “Orders feel slower than nor
...

This deserves to be said in all caps: YOU NEED TO REALIZE THERE’S MORE TO RUNNING A “PROFITABLE” BUSINESS THAN ADDING UP THE COST OF YOUR INGREDIENTS AND YOUR TIME.

First, lemme just say, PROFIT is n...

I see this mistake ALL the time with bakery owners who wanna EXPAND because they think by expanding, so will their OPPORTUNITIES to do more.

More customers. More money. More visibility.

But what the...

I don’t know who needs to hear this… but stop BRAGGING about your revenue.

“I’m on track to do $75,000 this year!”

Cool.

BUT how much profit is that, sis?

Because revenue isn't what matters.

I ha...

Now that we’re a MONTH into 2026 (can you believe it?) Some of us are still going strong on those New Year’s resolutions, but for many of us, the motivation may be dying down a bit. But I believe that...