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I'm an Artist, Educator, Multi-passionate Entrepreneur, and Founder of The Cake Mamas.
I TEACH SMALL BUSINESS OWNERS HOW TO CREATE UNSTOPPABLE BRANDS AND INCREASE THEIR PROFITS!
Because let's face it... If you're not making money, your business doesn't make sense.
As bakery owners, we're no strangers to challengesâwhether vanilla is skyrocketing, weâre forced to pivot for a pandemic, or figure out how to navigate the recent egg crisis, small business owners (especially in the FOOD/BAKING industry) have been forced to learn the art of flexibility in order to stay in business.
However, the latest round of tariffs will significantly impact our bottom line. And with most small bakeries already operating on razor-thin profit margins, WE stand to take on the bulk of the burden.
In 2024, U.S. bakers imported:
The American Bakers Association (ABA) found tha...
So, youâve got the passion, the talent, and the drive to turn your baking hobby into a thriving business. Thatâs amazing! But⌠letâs talk about some of the biggest mistakes I see bakers making over and over againâmistakes that are keeping them stuck, frustrated, and underpaid. If youâre making any of these, donât worryâyouâre not alone- thatâs why Iâm here to help you avoid them!
Listen, I LOVE that you love baking. Passion is what got you here, but itâs NOT enough to build a profitable business. Too many bakers assume that just because they make amazing cakes or cookies, customers will automatically show up and buy from them. But hereâs the truth: passion is NOTHING if you donât have a strategy to back it up.
What does that mean? It means understanding that thereâs more to building a SUSTAINABLE, PROFITABLE, and SUCCESSFUL business than just âgoodâ products. It means having a STRATEGY around your pricing, marketing, brandin...
The baking industry is full of myths and âadviceâ that everyone seems to follow blindlyâuntil you realize itâs actually holding you back. After spending over a decade building my own baking business, Iâve learned to take this advice with a grain of salt. So letâs set the record straight: here are my unpopular opinions about the baking industry and why I donât buy into the common advice.
Theyâll just create more work for you and confusion for your audience.
So please, â STOP listening to this advice. Thatâs the wrong move. â
There are way too many âbaking coachesâ pushing this idea that âif you canât sell cakes, just start selling classes, courses, or downloadablesâ to other bakers instead. Basically, if you canât figure out how to make your bakery profitable, the solution is⌠to teach other bakers how to make theirs profitable. Make it make sense.
Hereâs the problem: If you havenât mastered your first business, why complicate...
Letâs get real for a second: Youâre thinking about raising your prices, but thereâs this nagging fear that no one will book with you. Youâre worried your clients will bail, and suddenly, youâll be left scrambling for new business. Sound familiar? Trust meâyouâre not alone. But hereâs the truth: if you donât raise your prices, youâll be stuck undervaluing yourself and your business forever. And ultimately, youâll end up feeling burnt out, frustrated, and resentful towards your business.
Raising your prices isnât the end of the world. In fact, itâs often NECESSARY to keep up with the economy and a growing market. And it can be the beginning of something better. Letâs break it down.
Your prices are a direct reflection of the value you offer. If youâre charging too little, youâre setting the standard for HOW potential clients view your business. Are you the CHEAP cake lady? OR are you the CEO of a luxury dessert company? You may be sending the mes...
In honor of Employee Appreciation Day on March 7th (if youâre a business owner on top of your sh*t you SHOULD know this!), letâs talk about what it really means to be a great boss. This day is the perfect reminder that great leadership isnât just about managingâitâs about uplifting, empowering, supporting, and valuing your team. The best bosses donât just celebrate their employees once a year; they make appreciation a part of their everyday leadership. If you want to be the kind of boss who truly makes a difference, and makes people WANT to work for you, hereâs what you need to embody:
Amazing bosses never assume they know it all. They actively seek out new knowledge, whether itâs through books, courses, mentors, or simply being open to feedback. They recognize that industries evolve, business strategies change, and leadership techniques improve over time. The best leaders are students firstâconstantly improving so they can show up better for their team. You can f...
Letâs talk about delayed gratification. The thing nobody wants to hear about because we all want success right now. But hereâs the truthâsome of the best things in life take time, and this story proves it.
This is my former student, Jessica Bahn.
When I first met Jess, she was struggling with her sales, her confidence, and didnât know when the right time to jump was. Maybe you can relate?
She knew she needed GUIDANCE, and someone to help her reach her BIG, AUDACIOUS dreams!
At the time she joined my masterclass, Passion To Profit, she was working at Google and decided to QUIT to pursue her business full-time.
Jess went from making $60,000 as a home baker to making $180,000 the same year she joined Passion To Profit! Can you believe that??? What a GREAT problem to have, am I right?
And on this day, FOUR YEARS AGO, Jess GRAND OPENED her dream storefront! đ That alone is a huge accomplishment, but let me tell you why this is even more specialâŚ
Before opening her storefront,...
Yesterday I found out that one of my favorite local restaurants closed their doors for good.
And it broke my heart.
This wasnât just another place to grab a mealâit was a staple in the community. A Michelin star restaurant, featured on 38 different dining guides, a popular spot where people gathered, celebrated, had first dates, and made memories. The food was incredible, the service was outstanding, and the owners poured everything into their business.
But despite all of that, they couldnât stay open.
And if youâre a bakery or small business owner in the food industry, unfortunately, this could happen to you tooâhere's what Iâd do to fight for the longevity of my small business in 2025.Â
When a restaurant or bakery shuts down, itâs rarely because of bad food. Itâs because of business struggles happening behind the scenes:
âď¸ Pricing mistakes that eat away at profits
âď¸ Inconsistent marketing that doesnât attract new customers
âď¸ Time management struggles that leave owners ov...
Letâs be realârunning a bakery is HARD WORK. Between managing ingredients, perfecting recipes, handling customer orders, and keeping up with marketing (because YES, social media is practically a full-time job now), thereâs A LOT on your plate.
But what if I told you thereâs a way to work SMARTER, not HARDER? A way to streamline your operations, boost sales, and even create better-tasting products WITHOUT burning yourself out?
Welcome to the future of bakingâwhere AI (artificial intelligence) is about to become your BEST employee. đ¤â¨
AI isnât just for tech nerds and self-driving cars. Itâs already making waves in the food industry, and bakeries are NEXT. And friend, trust me if you arenât using AI in your bakery yet- youâre BEHIND⌠So letâs get into how you can start using AI to LEVEL UP your business:
Ever get stuck in a creative rut, making the same flavors and products over and over again? ...
Alright, letâs talk all things PRICING. I know, I knowâitâs one of the most frustrating parts of running a baking business. But itâs ESSENTIAL. You pour your heart into everything you do (it is your passion after all đ*)* but when someone side-eyes your price tag, you suddenly feel like youâre asking for a kidney. Sound familiar?
Maybe you've heard this before:
âThatâs too expensive.â
âI can get a cake cheaper at Costco.â
âWhy is it so much for just cookies?â
And because you donât want to lose the sale, you panic. You start over-explaining yourself, lowering your price, or worseâthrowing in extras for free. And friend, let me just tell you this makes you sound desperate. Undercharging is NOT a strategy. You canât build a profitable, and sustainable, business on discounts and favors. So, how do you OVERCOME pricing objections? Letâs get into itâŚ
If youâre reading this as a hobbyist, you can leave this page now. I...
If youâre a bakery owner or small business owner in the food industry, you probably know that social media is a powerful tool for attracting customersâbut letâs be real⌠it can also feel like a full-time job. (Makes sense WHY people hire social media managers, cause WHO has time for this! đ)
â You know you should post more⌠but you never know what to say.
â You want to market your business⌠but you donât have time to create content.
â You try to be consistent⌠but life (and orders!) always get in the way.
Sound familiar? Youâre not alone.
Many bakery owners struggle to keep up with social media, and as a result, they miss out on potential sales, brand awareness, and loyal customers who would love to support themâif only they knew about them!
So, how do you ditch the overwhelm and start using social media as a tool to grow your business instead of something that drains your time and energy?
Letâs break it down!Â
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