THE BLOG
Put yourself in this situation for a sec… a friend asks you to make a custom cake.
Before you’ve even calculated the order, you already feel hesitant because you aren’t sure what you should tell them...
The very first sale I ever closed was on a treadmill.
This girl gets on to my left, and then her friend joins her, and they start talking about needing to order a birthday cake for one of their sons’...
Most bakers think of a recipe as the thing they use to make a product. The instructions they follow.
The chocolate cake recipe.
The vanilla buttercream recipe.
The cookie dough recipe.
The chocola...
There's a BIG difference between researching the market so you can make better business decisions and being so consumed by your competition that you start operating from lack, insecurity, and fear.
A...
You're BOOKED and BUSY.
You have orders booked up for weeks. People love your work. You're making sales.
So why does it feel like you're barely scraping by?
You tell yourself it's because the marke...
Imagine this.
You just finished a custom order. Took you 6 hours to make (communication, setup, baking, cooling, filling, frosting, decorating, cleanup, boxing, photos).
You quoted the customer $200...
So you decided to become a foodpreneur… Congratulations!
You've got recipes.
You've got customers.
You've got BIG dreams.
But underneath all that? Nobody talks about how you’re most likely drownin...
Imagine this… you're about to send a quote to a new customer.
You've done the math.
You know what you should charge. But the second you look at that number, your brain starts to spiral: "What if the...
Most bakers have a spreadsheet.
Very FEW bakers use their spreadsheet.
There’s a difference.
Maybe you downloaded it from Etsy. Maybe someone in a Facebook group swore it changed their life. Maybe ...
I’m gonna say something that will probably make you uncomfortable.
You're not mad at hobby bakers.
You're mad they're winning.
And I get it. I really do.
You’ve done the WORK. You’ve put in the ye...
- I've been seeing it all over my feed lately.
Another bakery closure announcement. Another "closing our doors" post. Another small business owner walking away from something they poured their hear...
If you're reading this, I'm guessing one of a few things just happened.
- You realized you have NO idea why your business isn’t making the money you thought it would.
- You’re tired of trying to figur ...
