I'm an Artist, Educator, Multi-passionate Entrepreneur, and Founder of The Cake Mamas.
I TEACH SMALL BUSINESS OWNERS HOW TO CREATE UNSTOPPABLE BRANDS AND INCREASE THEIR PROFITS!
Because let's face it... If you're not making money, your business doesn't make sense.
This is a little bit of a CONTROVERSIAL topic but itâs a necessary oneâŠ
Should you speak up on social issues in your business? đ€
Iâm talkinâ PRIDE Month đ
Juneteenth â€ïžđ€đ
Black Lives Matter
Womenâs Rights
Palestine (and other human rights issues happening across the globe)
âŠand all the other things that hit deeper than seasonal menus and new products.
Because the truth isâitâs scary.
Itâs scary to take a stand.
Itâs scary to speak up on something bigger than cupcakes, candles, nails, or lashes.
You start to wonderâŠ
What if I say the wrong thing?
What if I lose customers?
What if I create a divide amongst the community I worked so hard to build?
And sis, I hear you. Itâs scary to decide what is WORTH taking a stand on and what isnât.
But hereâs the thing we donât talk about enough:
Silence is a statement as well.
And your community? Theyâre already paying attention.
So the real question isnât âShould I speak up?â
ItâsâWhat do I want my business to stand for?
So, let...
You know what makes me cringe? Watching another small business owner get dragged online from something that couldâve been AVOIDED altogether⊠đ€
I saw a video recently that made me DROP everything and film a reaction. You can watch that video here: https://www.instagram.com/p/DJaYP1yAEM8/
To sum it up, a customer was slicing into what they claimed was a $100 cake, and when they dropped the slice on a plate it sound like a LEGIT rock- with text across the video that said, âWhen you paid $100 for a cake the baker swore was light and fluffyâŠâ
OOP. đ
Now listenâI wasnât even the baker, and I felt for them after watching this video because I know exactly what happened here (and it couldâve been avoided):
That cake was probably made with a ton of love and high-quality ingredients (and Iâm sure was worth the $100 it cost), but someone didnât explain how to serve it properly. So instead of a rave review, the baker is now getting dragged.
This is why I PREACH to my students (and taught A...
When I started my baking business, I didnât have a plan.
I had ZERO experience. I had no idea what went into running a bakery- let alone ANY business.
What I did have? Was a pile of laundry, horrible credit, ⊠and a sh*t ton of pressure to figure out how I was gonna support my family.
In 2009, I had just been laid off from my 6-figure corporate job. The job market was TRASH. And my husband and I couldnât afford child care so I had to stay home with my kids. One day, I was folding some laundry and The Cake Boss happened to be on TV.
I watched as they made these BEAUTIFUL, OVER-THE-TOP works of art, and I thought to myself: âI could make that.â
I had never decorated a cake in my life. But I always creative. I always wanted to have my hands in things. I was a HUGE scrapbooker, I loved DIY projects, and while I didnât really have the money to be starting a new hobby, I drove straight to the store and bought ALL the materials I would need to make a cake just like The Cake Boss.
Was it...
I need to tell you something hard but honest, friendâŠ
If youâre reading this, chances are youâve been working your ass off. Youâre baking your heart out, posting on all the social media platforms, making reels, running specials, showing up at pop-ups and eventsâŠ
And yetâŠ
đ Your business is still slower than you want.
đ Sales arenât consistent.
đ Youâre wondering, âWHAT am I doing wrong?!â
I SEE YOU. And I know how heavy that feels. đ
But lemme share something with you, I WISH someone told me when I was knee deep the trenches.
Itâs not because youâre lazy.
Itâs not because youâre not talented.
Itâs not because âpeople just donât support small businesses.â
đ„ Itâs because what worked a year ago⊠isnât working the same anymore.
The game has changed. Customers are more distracted. Inflation has made people more cautious about their spending. Trust is LOW. Decision fatigue is REAL.
So if youâve been âdoing all the right thingsâ but sales are still SLOW?
You donât need to work H...
Easter is more than pastels and bunny cookiesâitâs one of the biggest spring holidays for bakery businesses. Whether it was a hit or a hiccup, reflecting on what worked (and what didnât) gives you insight you can apply to Motherâs Day, graduation season, and beyond.
Just like Valentineâs Day is your Black Friday, Easter is your Spring Super Bowl. If you want to growâwithout burning outâthis step is crucial.
Letâs dig into your Easter data and set you up for a wildly profitable spring and summer!
Letâs be real â from the outside, your business looks like a success story.
You have consistent orders. Clients are saying YES. Sales are steady. Youâre BOOKED and BUSY.
By all accounts, youâve âmade it.â
But behind the scenes?
Itâs a never-ending cycle of late nights, and a to-do list that seems to get longer and longer by the minute.
Youâve built something incredible, something people WANT â but the truth is... your business only runs because you do.
Think about it⊠if you ever wanted to take a vacation, could you? If you had to have emergency surgery, could you take time off of work? Could your business RUN without you?
And friend, the harder you work, the more it feels like the dream you started with is getting farther and farther away from your reality.
This isnât why you decided to become a business owner.
You didnât set out to be overworked and overwhelmed â you wanted freedom, flexibility, and MORE income.
You wanted to build something that could stand on its own, not...
As bakery owners, we're no strangers to challengesâwhether vanilla is skyrocketing, weâre forced to pivot for a pandemic, or figure out how to navigate the recent egg crisis, small business owners (especially in the FOOD/BAKING industry) have been forced to learn the art of flexibility in order to stay in business.
However, the latest round of tariffs will significantly impact our bottom line. And with most small bakeries already operating on razor-thin profit margins, WE stand to take on the bulk of the burden.
In 2024, U.S. bakers imported:
The American Bakers Association (ABA) found tha...
So, youâve got the passion, the talent, and the drive to turn your baking hobby into a thriving business. Thatâs amazing! But⊠letâs talk about some of the biggest mistakes I see bakers making over and over againâmistakes that are keeping them stuck, frustrated, and underpaid. If youâre making any of these, donât worryâyouâre not alone- thatâs why Iâm here to help you avoid them!
Listen, I LOVE that you love baking. Passion is what got you here, but itâs NOT enough to build a profitable business. Too many bakers assume that just because they make amazing cakes or cookies, customers will automatically show up and buy from them. But hereâs the truth: passion is NOTHING if you donât have a strategy to back it up.
What does that mean? It means understanding that thereâs more to building a SUSTAINABLE, PROFITABLE, and SUCCESSFUL business than just âgoodâ products. It means having a STRATEGY around your pricing, marketing, brandin...
The baking industry is full of myths and âadviceâ that everyone seems to follow blindlyâuntil you realize itâs actually holding you back. After spending over a decade building my own baking business, Iâve learned to take this advice with a grain of salt. So letâs set the record straight: here are my unpopular opinions about the baking industry and why I donât buy into the common advice.
Theyâll just create more work for you and confusion for your audience.
So please, â STOP listening to this advice. Thatâs the wrong move. â
There are way too many âbaking coachesâ pushing this idea that âif you canât sell cakes, just start selling classes, courses, or downloadablesâ to other bakers instead. Basically, if you canât figure out how to make your bakery profitable, the solution is⊠to teach other bakers how to make theirs profitable. Make it make sense.
Hereâs the problem: If you havenât mastered your first business, why complicate...
Letâs get real for a second: Youâre thinking about raising your prices, but thereâs this nagging fear that no one will book with you. Youâre worried your clients will bail, and suddenly, youâll be left scrambling for new business. Sound familiar? Trust meâyouâre not alone. But hereâs the truth: if you donât raise your prices, youâll be stuck undervaluing yourself and your business forever. And ultimately, youâll end up feeling burnt out, frustrated, and resentful towards your business.
Raising your prices isnât the end of the world. In fact, itâs often NECESSARY to keep up with the economy and a growing market. And it can be the beginning of something better. Letâs break it down.
Your prices are a direct reflection of the value you offer. If youâre charging too little, youâre setting the standard for HOW potential clients view your business. Are you the CHEAP cake lady? OR are you the CEO of a luxury dessert company? You may be sending the mes...
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