THE BLOG
This deserves to be said in all caps: YOU NEED TO REALIZE THEREāS MORE TO RUNNING A āPROFITABLEā BUSINESS THAN ADDING UP THE COST OF YOUR INGREDIENTS AND YOUR TIME.
First, lemme just say, PROFIT is n...
In case you didnāt know this about me, Iāve been a business coach for bakers and small business owners for almost 6 years now, and after my running multiple businesses for over a decade and mentoring ...
Recently, I went to the Barbie movie and in case you havenāt seen it yet, Iām gonna do my best to avoid spoilers, but you MUST see this movie if youāre a woman. Youāve probably seen people on TikTok p...
As a business coach the NUMBER ONE thing I get asked the most is, āWhatās your advice? Iāve been sitting on this idea. I wanna start a business.ā
So in this blog, I wanna share exactly what I would d...
This blog post is going to be a little different today friends because I think once youāre done reading this youāre gonna be just as OBSESSED with these things as I am!
In case you didnāt know, Iām a...
A lot has changed since I started The Cake Mamas back in 2009!
Social Media for one!
⦠Seriously, I started my baking business when social media wasnāt even a thing! (Hopefully, I didnāt just age my...
In case you didnāt know already, the baking industry is FIERCELY competitive. Hundreds of new bakeries open their doors every year ā but most of them FAIL and shut down within the first 12 months.

Every baker dreams of opening their own DREAM storefront one day. And I bet youāve spent HOURS daydreaming about it too (I know I did)! But hereās the harsh truth: expanding to a storefront before you...
It's June- which means itās the kick-off to PRIDE MONTH! Donāt get me wrong ā Pride Month is an INCREDIBLE opportunity for bakeries and small businesses to highlight their products, showcase their cre...
Cue the confetti ā ITāS MY BIRTHDAY WEEK! š

Fun Fact about me: I LOVE birthdays! The FOOD, the CAKE, gathering with friends and family- nothing beats it. But as I get closer to another year around ...
Recently, I was going through my favorite content planning tool- the Social Celebrator, and I saw that May 22nd was BOSS BABES DAY. TBH I have mixed feelings about the term (š¶) but it got me thinking ...
I don't know if you know this: Your BRAND REPUTATION isnāt just about how good your cakes are or how pretty your packaging is. It's the SUM of what people think, feel, and say about your business. And...