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I'm an Artist, Educator, Multi-passionate Entrepreneur, and Founder of The Cake Mamas.


Because let's face it... If you're not making money, your business doesn't make sense.

Get to know me here!

Building a Strong Brand Reputation: Tips for Small Business Owners

May 16, 2023

I don't know if you know this: Your BRAND REPUTATION isn’t just about how good your cakes are or how pretty your packaging is. It's the SUM of what people think, feel, and say about your business. And in the baking industry, your reputation will ALWAYS precede your skills, abilities, and talent.

So how do you build a solid brand reputation and establish yourself not just as a BADA** baker but as a LEADER?****

By strengthening your KNOW, LIKE, and TRUST factor.

Picture this: a customer comes across one of your reels on Instagram. They see your logo, colors, and maybe one of your new products too. Now they KNOW you exist! But to turn that spark into NEW SALES, they need to LIKE what you offer, and TRUST that you'll deliver the goods, so they can keep coming back for more.

In this blog post, we're sharing expert tips and tricks to help you strengthen your brand reputation and make your bakery the talk of the town. From delivering on your promises to harnessing the power of social...

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5 Tips To Prepare Your Bakery For The Mother's Day Rush

May 11, 2023

You guys!! Mother’s Day is RIGHT around the corner, and it’s time to kick things into high gear especially if you haven’t started planning and preparing!

But let's be real – you aren’t going to see record-breaking sales if you don’t have a solid game plan and a killer strategy. In today’s blog post, I’m giving you 5 ESSENTIAL tips that’ll help you get organized and plan-ful so you can crush it this Mother's Day. We're talking about scrambling at the last minute, sidestepping forgotten orders, and making a sh*t ton of sales. So take some notes and let’s dive in!

(Btw, did y’all know May 10th is Mexican Mother’s Day? Here’s a special shoutout to all the Mexican mamas out there – Feliz Día de las Madres!)

#1-Review last year’s sales

I know reviewing sales data doesn’t sound exciting, but trust me, it’s CRUCIAL if you wanna stay ahead of the game and continue to GROW in business....

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How to get people to FALL in love with your bakery business!

May 09, 2023

Let’s face it – finding and ATTRACTING new customers is hard, especially if you’re a new and up-and-coming business. Think about whenever you’re in a new city looking for new places to check out. That’s why people rely so much on Google, yelp, and referrals. Now think about it in terms of your baking business. When people are looking for that perfect wedding or birthday cake, or that Instagram-able dessert, they’re gonna rely on your photos, your website, your reviews, and your BRAND. In fact, over 85% of today’s consumers prefer buying from familiar brands over new and unknown ones.

So how do you attract NEW customers to take a chance on your bakery?

The answer’s simple: give them a reason to BELONG.

And that’s where your BRAND STORY comes in!

Your brand story can be anything that connects with your audience personally and EMOTIONALLY. It could be a story about how your grandma's chocolate chip cookies were the highlight of your...

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The Guide To Getting Raving Testimonials for Your Bakery Business

May 02, 2023

The SECRET ingredient most business owners FAIL to leverage in their marketing strategy? Client testimonials.

Seriously, client reviews are the frosting on top of your cake, the sprinkles on your donut, and the cherry on your sundae. And Here’s why:

  • They’re PROOF your products work – and are LOVED! (you’re SHOWING, not telling)
  • They build your credibility and authority – and tell people you can be TRUSTED
  • You can use them to highlight all the different ages and categories you serve – from early office-goers who love your buttery croissants to kids who wolf down your chocolate frosted donuts after soccer practice.

In today’s blog post, I’m sharing ALL the tips and tricks you need to know to collect effective testimonials for your bakery business. Let’s go!

How to ASK for a testimonial

I get it. Most business owners AVOID asking for customer feedback because of a few different reasons:

  • You feel awkward asking- talk about the...
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5 Essential Branding Tips for Bakers and Small Business Owners

Apr 25, 2023

Hundreds of bakery businesses fail and shut down every year. And it’s not because they didn’t have an amazing product…

It’s because their branding attempts fell flat… Like, imagine a soufflé that's all sad and deflated – that's what their branding was like.

If you want to STAND OUT in the crowd and be known and remembered for what you do, you HAVE to get your branding right. Because as Jeff Bezos once said: “Your brand is what people say about you when you're not in the room.”

And TBH, it’s not enough to have people just say good things about you – you need them to SING YOUR PRAISES from the top of the freaking hill.

So without wasting any time, let’s dive into the 5 essential branding tips for bakers and small business owners I’ve got for you today.

#1 DEFINE your brand

The first step to successful branding is DEFINING who you are and what your brand stands for. If you’re not clear about this...

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How a 16 year old turned her passion into a multi-million dollar business!

Apr 12, 2023

Meet Kara, the owner of Kara Kakes! 

I recently took a trip to Franklin Lakes, New Jersey to visit my friend Kara’s bakery called Kara Kakes! While there Kara gave me a behind-the-scenes look at her bakery and we talked about all things starting and running a baking business and entrepreneurship.

It was such a great conversation and I think her story and business journey could offer a lot of inspiration and motivation for any of you who are dreaming of opening a baking business one day. 

So, in this blog post you’re gonna get a look into our conversation and learn all about Kara’s journey and her experience as a bakery owner. You can check out the full bakery tour here, but if you’re ready to learn from Kara and hear how she got started, keep on reading! 


Kara is the owner of Kara Kakes in Franklin Lakes, New Jersey and she’s not 16 anymore! In fact, she’s 28 now and she’s been in the baking industry for a...

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3 Essential Factors That Will Transform Your Baking Business

Mar 16, 2023

I’ve said it before, and I’ll say it again –

You might be the most talented baker in the world. But if you don’t have the business knowledge to grow, pivot, and scale your business with CONFIDENCE, your cake decorating skills and cute packaging won’t count for sh*t. 

In this blog post, I’m gonna share 3 essential factors you need to know to build a THRIVING and successful baking business, navigate unpredictable challenges, and emerge on top as the BOSSED-UP CEO you know you are!


#1) Invest in BUSINESS knowledge – not baking skills

Most bakers think that in order to grow, they need to keep improving their skills. But running a successful business requires MORE than just talent in the kitchen. So if you’re interested in seeing some REAL growth, stop wasting your $$ on decorating classes and invest in BUSINESS KNOWLEDGE.

Learning HOW businesses work will help you to make informed decisions, plan for the future, and adapt and...

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3 Common Mistakes Bakery Owners Make

Feb 28, 2023

Let’s be REAL, friend: In a COMPETITIVE industry like ours, even small mistakes can have EXPENSIVE consequences. A bad business decision or a major mistake can cause customers to leave you, impact your bakery's reputation, and result in a HUGE financial setbacks. 

That’s why avoiding mistakes isn’t just about saving face in the industry, it’s a matter of your business THRIVING or failing. In this blog post, I’m gonna the 3 BIGGEST mistakes I see bakery owners making all the damn time, so you can avoid them before it’s too late. So buckle up and pay attention to make sure you don’t repeat ANY of these mistakes in your business!

Mistake #1: Expanding before you’re READY

I get it. You're PUMPED to grow your business and get to that next level. OR, maybe you think you’re current circumstance is holding you back and you think GROWING and SCALING your business is the answer. But if you expand too early, based on a...

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5 Mistakes I Made When I Started My Baking Business!

Feb 22, 2023

When I started my baking business, I was at ROCK freaking BOTTOM. I had zero money, zero experience, and ZERO credibility as a baker or business owner. 

Eddie and I both lost our six-figure corporate jobs in the 2009 recession. We had 3 young kids, a mortgage, 2 car payments, and a sh*t ton of other responsibilities. 

We had ZERO income coming in, our marriage was on the rocks, and we had to file for bankruptcy. We were on the verge of losing EVERYTHING.

That’s when my bakery, The Cake Mamas was born: out of PURE NECESSITY, with no MONEY, and my back against the wall. 

When I started, I didn’t have anything other than my own experience to learn from. I had to learn to do business the HARD WAY – through trial and error. And I made SO many mistakes in those early years that cost me TONS OF MONEY, simply because I didn’t KNOW any better and I didn’t have ANYONE to guide me in the right direction. 

I don’t want y’all to have...

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The mistakes MOST bakers make during the holidays!

Feb 15, 2023

Don’t let this be you, friend… 

But before we dive in, quick question –

How were your Valentine’s Day sales?

Was it record-breaking? Disappointing? Did you hit ALL your revenue goals, or did you fall short?

And most importantly, how are YOU feeling now that it’s all FINALLY over? (phew!) 

Hopefully, you’re feeling HAPPY, RELIVED, and PROUD! Cause you SURVIVED and we’re only going up for here! 

But the truth is there’s a reason why I’m asking you these questions…

It’s because if you wanna GROW your business, there’s one step you CAN’T miss after any HUGE SALE or event –

A DEBRIEF session.

It doesn’t matter how much money you make or how tired or bummed out you’re feeling. (Emotions don’t BELONG in business! )You NEED to sit down with a pen and paper, look at the DATA, pull out the receipts and analyze ALL the different AREAS of your business. I’m talking about...

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