Janelle Copeland Blog Signup


I'm an Artist, Educator, Multi-passionate Entrepreneur, and Founder of The Cake Mamas.


Because let's face it... If you're not making money, your business doesn't make sense.

Get to know me here!

Do you REALLY need a website in 2022?

Jul 12, 2022

(Spoiler: YES, and here’s why!)

So you’ve FINALLY hit your dream follower count on Instagram. 

Good for you!

After MONTHS of tracking analytics, scheduling AMAZING content, and building a community from the ground UP, you’ve finally hit a number that you’re proud of. And with so many people engaging with your content you can’t WAIT for the sales to come rolling in. 

The problem? - they don’t.

And you’re left wondering, “what the HELL am I doing wrong?”

Sis, I’m not gonna sugarcoat it. 

The TRUTH is: If you’re still relying 100% on social media to market your business in 2022, you’re setting yourself up for FAILURE.

Sooooo many business owners think that social media is the bread and butter of effective marketing. And I’ll be the first to say that that’s BULLSH*T. Although social media is a NECESSARY and GREAT tool to expand and reach new audiences, it’s NOT the end-all-be-all to...

Continue Reading...

What they don’t tell you about finding FUNDING…

Jul 01, 2022

Friend, money is a SENSITIVE topic. Especially when it comes to starting a business.

And that’s because EVERYONE’S situation is different.   

So many people who want to start their dream biz feel like they’re FALLING SHORT because they’re a victim of their financial circumstances. Because they don’t have money, they can’t move forward. Because they filed bankruptcy, there’s no way they can run a business. Because they’re in DEBT, they can’t start. 

And BELIEVE ME when I say, I get it. 

I had just filed BANKRUPTCY before building what became a 7-figure business and the reason I’m able to mentor business owners like you today. 

But if there’s ONE thing we believe in the Copeland family, it’s that you’ve got to take things as they are, and PUSH forward despite the circumstances against you. Friend, you are NOT your circumstances, you are what you make of them. READ THAT...

Continue Reading...


Jun 27, 2022

Sooooo many of you are AFRAID to fail, that you refuse to even try. 

But guess what? If you don’t try, you’ve ALREADY FAILED. 

Failure is JUST an EXPERIMENT. Nothing more, nothing LESS. 

The same goes for rejection. 

No one likes to be told NO. No one likes to feel unwanted. No one likes to feel not good enough. 

But the thing we all forget is being told NO is never personal.  

Now real talk: I KNOW it’s hard. Believe me. 

BUT if you can get out of your own head, put your ego aside, REJECTION can be a GIFT. 

Y’all meet Jia Jiang. 

He’s an author and entrepreneur, and like a lot of us, rejection scared the sh*t outta him. 

So he decided to confront it. 

He went out and asked people for the WILDEST, WEIRDEST, UNCONVENTIONAL things that he KNEW would result in a No: 

Like asking for a “burger refill” or asking to plant flowers in a neighbor’s garden(!?)

100 days of STRAIGHT...

Continue Reading...

From Bankrupt to Business Owner

Jun 14, 2022

(And what I learned along the way)

Starting a business is HARD AF. I’m not gonna sugarcoat it… (I tell it like it is.)

Then add in being a parent, having a sh*t ton of responsibilities, BILLS, and you’ve got yourself a RECIPE for overwhelm and chaos. 

Now, I’m all about being ON POINT with your finances and strategizing for your business. But that’s not how it all went down when Eddie and I started The Cake Mamas. 

At the time, 13,000 people in LA had lost their high-paying corporate jobs, and we were part of that group. Both Eddie and I worked in the same industry. So suddenly, we had zero income coming in to support our family of five. We were BROKE, had TONS of bills, and we had to file for BANKRUPTCY (it took us 10 YEARS just to build back our credit).

Going from corporate climber to stay-at-home mom made me feel like I was taking steps BACKWARDS in life. 

And then the idea of starting The Cake Mamas LITERALLY came to me in a dream....

Continue Reading...

How to go on your next trip for FREE!

Jun 07, 2022

How I use AmEx to travel for free!

Day-dreaming about your next vacation? I know I am. 

But traveling in THIS economy can feel overwhelming. 

There’s the flight, hotel, shopping, excursions, the food…adding up all the things can be pretty costly.

But what if you could get your hotel and flight for FREE? No gimmicks, no catch. All you’d have to pay for is food, excursions, or whatever shopping you might wanna do. 

If this is something that sounds exciting to you, keep reading…

Sis, I’m about to introduce you to the MAGICAL WORLD OF CREDIT CARD POINTS.

Imagine $0 for a roundtrip first-class ticket to Hawaii! 

Or business class flight to Dubai!

Or a roundtrip ticket AND a hotel in Miami! 

Sounds amazing right? And guess what, it’s completely possible for YOU! As long as you know how to play the game of money! 

Utilizing credit, I was able to pay for my entire family of 6 to travel to Greece ROUND TRIP for FREE!...

Continue Reading...

How to be the BOSS of your business (And not an EMPLOYEE)

May 31, 2022

When it comes to running your business, there is NOTHING more important than having vision.

And that means knowing WHAT YOU WANT and going after it. 

Now of course when I talk about what you want you immediately think of NEEDING MORE. You may be saying, “Janelle, I want more customers and more revenue.” 

But “MORE” is just a word until you put a NUMBER to it. And it means something different for everyone. So, when you’re asking the universe for “more”, you need to be specific about the results that you wanna see, and then find ways to make those goals come to life. 

One of the things we go into inside  my Bake Your Way To Six Figures workshop is how important it is to be clear about your EXPECTATIONS. And putting an attainable NUMBER to my goals has given me the control and INTENTIONALITY that I needed to crush them, and become the BOSS of my business, not just an employee of it. 

Here are 3 more tips from the...

Continue Reading...

How To Summer-Proof Your Business!

May 24, 2022

The FIRST Summer for the Cake Mamas was BY FAR  the MOST difficult season for us. 

I remember we had little to no FOOT TRAFFIC, our sales were dropping, and our revenue was at an all time LOW. 

I had NO clue what we were doing wrong and was low-key starting to panic because our business was suffering. 

Maybe you’re in the same place, friend? Maybe your sales are at an all-time low and your business is suffering? Maybe you’re a home baker and you’re struggling to attract customers? Or maybe this is your first year in your brick & mortar and have no idea what to offer to resurrect and save your business. 

If any of this resonates with you, READ ON because here’s exactly what I did to SUMMER-PROOF my business! 

Ready for it… 

I got RESOURCEFUL! This means you’re gonna have to step up, put your CEO pants on, get answers and find a way to make it through. 

First thing I did was speak to other local...

Continue Reading...


May 17, 2022

And it’s not exactly what you think… 

I’ve heard about a THOUSAND versions of the same story. 

People tell all the time about how they need to have the “PERFECT” product in order to get more customers and increase their sales. They work EXTRA HARD to make sure that everything they put out into the universe is PERFECT.  They’ve got all the TALENT in the world, and they spare no expense when it comes to the latest and greatest tools and classes. 


BUT…. (and by this point I’m already rolling my eyes because I know exactly what’s coming) they complain that they’re just not MAKING ANY MONEY.

And then, I say, “Yeah, no sh*t.”

Because, WHERE ARE YOUR NUMBERS, SIS? Where are the RECEIPTS? Where is the DATA? What are your FIGURES? 

Let’s be real for a sec: In our industry, it’s all rainbows and sunshine as long as we’re talking about CRAFT and the newest cake trends....

Continue Reading...

The number #1 question you SHOULDN’T ask when PRICING YOUR PRODUCTS!

May 12, 2022

And what you SHOULD do instead

One of my biggest PET PEEVE is when people ask me: 

“How much do YOU think I should charge for my cakes?”

Because here’s the thing sis, HOW am I (or ANYONE) supposed to know how much YOU should be charging for YOUR cakes?

You’re the ONLY one who knows the cost of your ingredients, how much you wanna PAY yourself, the time it takes you to make a cake, and the $$$ going out of your bank account to buy equipment, cover costs, and keep your business going. 

So WHY are you giving someone else the power to decide your pricing for you?

If you really wanna start making the MONEY you deserve, you need to be  CLEAR on your EXPENSES and CREATE prices that DOUBLE your investment. 

Otherwise, you’re headed to Brokesville and your business will fail before it can even begin. 

Here’s what you need to do to start making the money you DESERVE: 

1 - Sometimes, you NEED to pay MORE upfront

Listen, just...

Continue Reading...

TO THE MOMS WHO HATE MOTHER’S DAY | Blog | Janelle Copeland

May 03, 2022

I feel you... and I wanna let you know that you’re NOT ALONE!

In fact, most mother’s I’ve spoke to before I decided to write this blog told me that they don’t really like Mother’s Day; and this week on the PUSH Podcast, (you can listen HERE) I’m sharing WHY Mother’s Day SUCKS but since you’re here, this is 5 REASONS WHY Mom’s may hate Mother’s Day:

  1. Most of the time, it ends up feeling like just another day. There’s no intentional planning, and it feels like us Mom’s have to PLAN a day to be celebrated by others. And friend, I don't know about you, but that’s not how I FEEL Mother’s Day should be.

I want to be CELEBRATED in the same way that I celebrate everyone else.

And the hard truth is... it’s often US Mom’s who take the initiative to plan everything.

If you’re a mom who feels a little disappointed or feels like it’s MORE work than relaxation on Mother’s Day then...

Continue Reading...

80% Complete

You will definitely be the first to know when enrollment for our 10-week masterclass is open. 

Sign up now to learn more and get on the PASSION TO PROFIT WAITLIST here!