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I'm an Artist, Educator, Multi-passionate Entrepreneur, and Founder of The Cake Mamas.
I TEACH SMALL BUSINESS OWNERS HOW TO CREATE UNSTOPPABLE BRANDS AND INCREASE THEIR PROFITS!
Because let's face it... If you're not making money, your business doesn't make sense.
I need to tell you something hard but honest, friendâŚ
If youâre reading this, chances are youâve been working your ass off. Youâre baking your heart out, posting on all the social media platforms, making reels, running specials, showing up at pop-ups and eventsâŚ
And yetâŚ
đ Your business is still slower than you want.
đ Sales arenât consistent.
đ Youâre wondering, âWHAT am I doing wrong?!â
I SEE YOU. And I know how heavy that feels. đ
But lemme share something with you, I WISH someone told me when I was knee deep the trenches.
Itâs not because youâre lazy.
Itâs not because youâre not talented.
Itâs not because âpeople just donât support small businesses.â
đĽ Itâs because what worked a year ago⌠isnât working the same anymore.
The game has changed. Customers are more distracted. Inflation has made people more cautious about their spending. Trust is LOW. Decision fatigue is REAL.
So if youâve been âdoing all the right thingsâ but sales are still SLOW?
You donât need to work H...
Easter is more than pastels and bunny cookiesâitâs one of the biggest spring holidays for bakery businesses. Whether it was a hit or a hiccup, reflecting on what worked (and what didnât) gives you insight you can apply to Motherâs Day, graduation season, and beyond.
Just like Valentineâs Day is your Black Friday, Easter is your Spring Super Bowl. If you want to growâwithout burning outâthis step is crucial.
Letâs dig into your Easter data and set you up for a wildly profitable spring and summer!
Letâs be real â from the outside, your business looks like a success story.
You have consistent orders. Clients are saying YES. Sales are steady. Youâre BOOKED and BUSY.
By all accounts, youâve âmade it.â
But behind the scenes?
Itâs a never-ending cycle of late nights, and a to-do list that seems to get longer and longer by the minute.
Youâve built something incredible, something people WANT â but the truth is... your business only runs because you do.
Think about it⌠if you ever wanted to take a vacation, could you? If you had to have emergency surgery, could you take time off of work? Could your business RUN without you?
And friend, the harder you work, the more it feels like the dream you started with is getting farther and farther away from your reality.
This isnât why you decided to become a business owner.
You didnât set out to be overworked and overwhelmed â you wanted freedom, flexibility, and MORE income.
You wanted to build something that could stand on its own, not...
As bakery owners, we're no strangers to challengesâwhether vanilla is skyrocketing, weâre forced to pivot for a pandemic, or figure out how to navigate the recent egg crisis, small business owners (especially in the FOOD/BAKING industry) have been forced to learn the art of flexibility in order to stay in business.
However, the latest round of tariffs will significantly impact our bottom line. And with most small bakeries already operating on razor-thin profit margins, WE stand to take on the bulk of the burden.
In 2024, U.S. bakers imported:
The American Bakers Association (ABA) found tha...
So, youâve got the passion, the talent, and the drive to turn your baking hobby into a thriving business. Thatâs amazing! But⌠letâs talk about some of the biggest mistakes I see bakers making over and over againâmistakes that are keeping them stuck, frustrated, and underpaid. If youâre making any of these, donât worryâyouâre not alone- thatâs why Iâm here to help you avoid them!
Listen, I LOVE that you love baking. Passion is what got you here, but itâs NOT enough to build a profitable business. Too many bakers assume that just because they make amazing cakes or cookies, customers will automatically show up and buy from them. But hereâs the truth: passion is NOTHING if you donât have a strategy to back it up.
What does that mean? It means understanding that thereâs more to building a SUSTAINABLE, PROFITABLE, and SUCCESSFUL business than just âgoodâ products. It means having a STRATEGY around your pricing, marketing, brandin...
The baking industry is full of myths and âadviceâ that everyone seems to follow blindlyâuntil you realize itâs actually holding you back. After spending over a decade building my own baking business, Iâve learned to take this advice with a grain of salt. So letâs set the record straight: here are my unpopular opinions about the baking industry and why I donât buy into the common advice.
Theyâll just create more work for you and confusion for your audience.
So please, â STOP listening to this advice. Thatâs the wrong move. â
There are way too many âbaking coachesâ pushing this idea that âif you canât sell cakes, just start selling classes, courses, or downloadablesâ to other bakers instead. Basically, if you canât figure out how to make your bakery profitable, the solution is⌠to teach other bakers how to make theirs profitable. Make it make sense.
Hereâs the problem: If you havenât mastered your first business, why complicate...
Letâs get real for a second: Youâre thinking about raising your prices, but thereâs this nagging fear that no one will book with you. Youâre worried your clients will bail, and suddenly, youâll be left scrambling for new business. Sound familiar? Trust meâyouâre not alone. But hereâs the truth: if you donât raise your prices, youâll be stuck undervaluing yourself and your business forever. And ultimately, youâll end up feeling burnt out, frustrated, and resentful towards your business.
Raising your prices isnât the end of the world. In fact, itâs often NECESSARY to keep up with the economy and a growing market. And it can be the beginning of something better. Letâs break it down.
Your prices are a direct reflection of the value you offer. If youâre charging too little, youâre setting the standard for HOW potential clients view your business. Are you the CHEAP cake lady? OR are you the CEO of a luxury dessert company? You may be sending the mes...
In honor of Employee Appreciation Day on March 7th (if youâre a business owner on top of your sh*t you SHOULD know this!), letâs talk about what it really means to be a great boss. This day is the perfect reminder that great leadership isnât just about managingâitâs about uplifting, empowering, supporting, and valuing your team. The best bosses donât just celebrate their employees once a year; they make appreciation a part of their everyday leadership. If you want to be the kind of boss who truly makes a difference, and makes people WANT to work for you, hereâs what you need to embody:
Amazing bosses never assume they know it all. They actively seek out new knowledge, whether itâs through books, courses, mentors, or simply being open to feedback. They recognize that industries evolve, business strategies change, and leadership techniques improve over time. The best leaders are students firstâconstantly improving so they can show up better for their team. You can f...
Letâs talk about delayed gratification. The thing nobody wants to hear about because we all want success right now. But hereâs the truthâsome of the best things in life take time, and this story proves it.
This is my former student, Jessica Bahn.
When I first met Jess, she was struggling with her sales, her confidence, and didnât know when the right time to jump was. Maybe you can relate?
She knew she needed GUIDANCE, and someone to help her reach her BIG, AUDACIOUS dreams!
At the time she joined my masterclass, Passion To Profit, she was working at Google and decided to QUIT to pursue her business full-time.
Jess went from making $60,000 as a home baker to making $180,000 the same year she joined Passion To Profit! Can you believe that??? What a GREAT problem to have, am I right?
And on this day, FOUR YEARS AGO, Jess GRAND OPENED her dream storefront! đ That alone is a huge accomplishment, but let me tell you why this is even more specialâŚ
Before opening her storefront,...
Yesterday I found out that one of my favorite local restaurants closed their doors for good.
And it broke my heart.
This wasnât just another place to grab a mealâit was a staple in the community. A Michelin star restaurant, featured on 38 different dining guides, a popular spot where people gathered, celebrated, had first dates, and made memories. The food was incredible, the service was outstanding, and the owners poured everything into their business.
But despite all of that, they couldnât stay open.
And if youâre a bakery or small business owner in the food industry, unfortunately, this could happen to you tooâhere's what Iâd do to fight for the longevity of my small business in 2025.Â
When a restaurant or bakery shuts down, itâs rarely because of bad food. Itâs because of business struggles happening behind the scenes:
âď¸ Pricing mistakes that eat away at profits
âď¸ Inconsistent marketing that doesnât attract new customers
âď¸ Time management struggles that leave owners ov...
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