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I'm an Artist, Educator, Multi-passionate Entrepreneur, and Founder of The Cake Mamas.
I TEACH SMALL BUSINESS OWNERS HOW TO CREATE UNSTOPPABLE BRANDS AND INCREASE THEIR PROFITS!
Because let's face it... If you're not making money, your business doesn't make sense.
Does this sound like YOU???
Your calendar is BOOKED & BUSY, your bakery feels like itâs flying off the hinges, and your phone is constantly blowing up with orders - but somehow, it still feels like youâre STUCK on a hamster wheel running a million miles a minute yet you arenât seeing real change in your business?
Youâre doing all the things: baking, packing, posting, answering DMs, managing customers, handling invoices⌠and yet:
The problem isnât you, friend!
The problem is your lack of systems.
No one talks about this, BUT you should know if your business depends on you doing everything yourself, you donât own a business - you have a JOB with a fancy title.
And if you want to grow without burning yourself out, there are 5 systems you have to have in place....
Can I be honest with you for a second?
Like, pull-back-the-curtain, no-sugar-coating, real honest talk?
I wanted to QUIT my bakery business more times than I can count.
Not just âugh, this is hardâ kind of days.
I mean fully-done, ready-to-sell EVERYTHING I owned, levels of burnout.
And whether youâre a baker, balloon maker, nail artist, hair stylist or a creative entrepreneur trying to turn your passion into profitâŚ
Iâm willing to bet youâve had those days too. đ
Because the truth isâŚ
Entrepreneurship is AMAZING. But itâs also LONELY AF. đ
While, I LOVE being an entrepreneur and it is WORTH it (donât get me wrong)⌠We never talk about the sacrifices and struggles that you have to go through to get to that âWORTH ITâ moment.
We glamorize the freedom, the flexibility, the âI work for myselfâ lifestyle.
But we donât talk enough about the fear. The stress. The endless to-do list youâre juggling with no team, no sleep, and no clue if youâre even doing it right.
There were night...
You know what I wish someone told me before I decided to start a baking business?
That PASSION and a dream will get you startedâŚ
But it wonât be enough to keep you going.
I know thatâs not the fluffy, feel-good, âfollow your dreamsâ message we like to share on our Instagram stories, but itâs the truth.
And too many insanely talented bakers find that out the hard way.
So let me be the one to finally say it:
You need to HIRE people, you need SUPPORT, you need inventory, you need expansion, marketing, tools, coaching, books- in order to turn this passion into a full-fledged business, there needs to be an investment.
But because the barrier to entry is so LOW for the baking industry, we get told, âYour baking is amazing, you should start a business,â so we go out, create an Instagram handle, slap a logo on it, and weâre in business.
If you canât get 500 people to give you $50 or $100, you ...
Lemme be real, sis!Â
Itâs HARD out here right now for small business owners, especially in the baking and food industries!Â
Between the rising cost of goods, tariffs, rent increases, supply chain headaches, and trying to find (and keep) reliable help, small business owners are feeling it from all fronts. If it feels like you're constantly putting out fires or barely keeping your head above water, you're not alone.
But hereâs the truth Iâve learned after building my baking business for OVER a decade and after coaching thousands of small business owners just like you:
When everything around you is shifting, itâs time to shift WITH it.
So if youâre in that boat- trying to keep your head above water, doing your best to keep the doors open, trying to stay passionate when the numbers arenât adding up- these are the 20 things Iâd do RIGHT NOW to reinvent my business and actually start making money again.
Letâs get into it. âŹď¸
Because staying booked, busy and still broke? Thatâs not the goal.
Letâs have a real BUSINESS conversation today⌠because this topic?
It gets me FIRED UP. đ¤đĽ
And if youâre a small business owner- especially in the baking or creative space- you need to hear this.
Because somewhere along the way, someone told you that more sales = success.
That if you just had more customers, more orders, more eyeballs on your business⌠then everything would work out.
The stress would go away.
The money would start rolling in.
And youâd finally feel like it was working.
Letâs pause right there.
Because Iâm about to say something that might make you uncomfortable.
đđ˝ More orders wonât fix your business.
In fact? More orders might be breaking it.
If youâre already overwhelmed with your current workflowâŚ
If your calendar is FULL but your bank account looks like penniesâŚ
If your prices were based on what your competitor charges, and your sys...
Spoiler Alert đ¨ Free content is cute, but it wonât build you a profitable business.
Youâve probably watched TONS of YouTube videos.
Youâve downloaded the ETSY checklists.
You might even be asking ChatGPT what to charge for your cakes. đ (No Shame!)
YET⌠your sales are still inconsistent.
Youâre working NON-STOP, unable to take a well-deserved break.
Meanwhile⌠youâre still broke, overwhelmed, and constantly wishing you had MORE TIME.
Friend, lemme speak some HARD truth into your life real quick.
This is something Iâve said before- and Iâll continue to say it again and again:
While there is SOOOOOO much to learn for FREE from sites like YouTube, Pinterest, or ChatGPT, free information can only get you so farâŚ
Listen⌠I LOVE FREE content as much as the next guyâŚ
But hereâs what you wonât get for free:
You ever feel like Monday hits you like a semi-truck? You wake up already behind, overwhelmed, and instantly reactive- checking orders, responding to 19 DMs, and wondering how youâre going to survive the week⌠AGAIN?
Iâve been there. Truthfully, some weeks can STILL feel like this.
But Iâve built a system and a ROUTINE to help with this beginning-of-the-week doom-and-gloom. A routine that grounds me, guides me, and- etâs keep it real-keeps me from losing my mind. And today, Iâm pulling back the curtain to show you exactly what a CEO level routine looks like. đ
If youâre constantly saying:
âI never have enough time.â
âIâm always playing catch-up.â
âMy business is running me.â
Then THIS right here is your answer.
You donât need more time- you need a SYSTEM. A routine. A dedicated time each week where you MEET with yourself to slow down so you can speed up.
This isnât about being aesthetic or perfectly organized...
Letâs talk FACTS before feelingsâŚ
In 2025, tariffs on imported goods- including ingredients, packaging, and even equipment- have quietly started driving up costs across the board. And if youâve been feeling like your expenses have crept higher while your profits stay the same (or shrink)... đ Youâre not imagining it.
Pair that with rising wages, increased rent, higher utility bills, and inflation, and itâs no wonder so many small business owners are saying:
âIâm working harder than ever⌠but Iâm making LESS.â
Friend, somethingâs gotta give. And that something? Itâs probably your prices.
But before you spiral into a panic or people-pleasing mode, youâre not going to raise prices blindly. Youâre going to do it with clarity, confidence, and strategy.
Hereâs howâŚ
Know WHO youâre speaking to first. This doesnât mean you have to announce it to him/her! It just means you have to have a clear understand of WHO e...
Letâs have a real BUSINESS conversation today⌠because this topic? It gets me fired up. And if youâre a small business owner (especially in the baking industry or specialize in custom creations), you need to hear this.
Answer this:
Would you rather make...
Think about that. REALLY think about it.
Because too many of you are choosing volume over value, and itâs costing you more than you realize.
Lemme be BLUNT for a sec⌠If OTHER people wanna spend all their time making a cake, only to sell it BELOW WHAT IT COSTS THEM TO MAKE IT, because âpeople wonât pay more,â or the âcost of living is too high,â then by all means, let them ruin their own lives. BUT youâre here reading this, so lemme extend a lifeline to you.
Iâve heard it allâŚ
âPeople around here wonât pay that.â
âThe cost of living is ruining my sales.â
âThe economy SUCKS.â
âIf I raise my prices, I wonât have ANY customers.â
Li...
This is a little bit of a CONTROVERSIAL topic but itâs a necessary oneâŚ
Should you speak up on social issues in your business? đ¤
Iâm talkinâ PRIDE Month đ
Juneteenth â¤ď¸đ¤đ
Black Lives Matter
Womenâs Rights
Palestine (and other human rights issues happening across the globe)
âŚand all the other things that hit deeper than seasonal menus and new products.
Because the truth isâitâs scary.
Itâs scary to take a stand.
Itâs scary to speak up on something bigger than cupcakes, candles, nails, or lashes.
You start to wonderâŚ
What if I say the wrong thing?
What if I lose customers?
What if I create a divide amongst the community I worked so hard to build?
And sis, I hear you. Itâs scary to decide what is WORTH taking a stand on and what isnât.
But hereâs the thing we donât talk about enough:
Silence is a statement as well.
And your community? Theyâre already paying attention.
So the real question isnât âShould I speak up?â
ItâsâWhat do I want my business to stand for?
So, let...
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