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I'm an Artist, Educator, Multi-passionate Entrepreneur, and Founder of The Cake Mamas.
I TEACH SMALL BUSINESS OWNERS HOW TO CREATE UNSTOPPABLE BRANDS AND INCREASE THEIR PROFITS!
Because let's face it... If you're not making money, your business doesn't make sense.
Spoiler Alert đ¨ Free content is cute, but it wonât build you a profitable business.
Youâve probably watched TONS of YouTube videos.
Youâve downloaded the ETSY checklists.
You might even be asking ChatGPT what to charge for your cakes. đ (No Shame!)
YET⌠your sales are still inconsistent.
Youâre working NON-STOP, unable to take a well-deserved break.
Meanwhile⌠youâre still broke, overwhelmed, and constantly wishing you had MORE TIME.
Friend, lemme speak some HARD truth into your life real quick.
This is something Iâve said before- and Iâll continue to say it again and again:
While there is SOOOOOO much to learn for FREE from sites like YouTube, Pinterest, or ChatGPT, free information can only get you so farâŚ
Listen⌠I LOVE FREE content as much as the next guyâŚ
But hereâs what you wonât get for free:
You ever feel like Monday hits you like a semi-truck? You wake up already behind, overwhelmed, and instantly reactive- checking orders, responding to 19 DMs, and wondering how youâre going to survive the week⌠AGAIN?
Iâve been there. Truthfully, some weeks can STILL feel like this.
But Iâve built a system and a ROUTINE to help with this beginning-of-the-week doom-and-gloom. A routine that grounds me, guides me, and- etâs keep it real-keeps me from losing my mind. And today, Iâm pulling back the curtain to show you exactly what a CEO level routine looks like. đ
If youâre constantly saying:
âI never have enough time.â
âIâm always playing catch-up.â
âMy business is running me.â
Then THIS right here is your answer.
You donât need more time- you need a SYSTEM. A routine. A dedicated time each week where you MEET with yourself to slow down so you can speed up.
This isnât about being aesthetic or perfectly organized...
Letâs talk FACTS before feelingsâŚ
In 2025, tariffs on imported goods- including ingredients, packaging, and even equipment- have quietly started driving up costs across the board. And if youâve been feeling like your expenses have crept higher while your profits stay the same (or shrink)... đ Youâre not imagining it.
Pair that with rising wages, increased rent, higher utility bills, and inflation, and itâs no wonder so many small business owners are saying:
âIâm working harder than ever⌠but Iâm making LESS.â
Friend, somethingâs gotta give. And that something? Itâs probably your prices.
But before you spiral into a panic or people-pleasing mode, youâre not going to raise prices blindly. Youâre going to do it with clarity, confidence, and strategy.
Hereâs howâŚ
Know WHO youâre speaking to first. This doesnât mean you have to announce it to him/her! It just means you have to have a clear understand of WHO e...
Letâs have a real BUSINESS conversation today⌠because this topic? It gets me fired up. And if youâre a small business owner (especially in the baking industry or specialize in custom creations), you need to hear this.
Answer this:
Would you rather make...
Think about that. REALLY think about it.
Because too many of you are choosing volume over value, and itâs costing you more than you realize.
Lemme be BLUNT for a sec⌠If OTHER people wanna spend all their time making a cake, only to sell it BELOW WHAT IT COSTS THEM TO MAKE IT, because âpeople wonât pay more,â or the âcost of living is too high,â then by all means, let them ruin their own lives. BUT youâre here reading this, so lemme extend a lifeline to you.
Iâve heard it allâŚ
âPeople around here wonât pay that.â
âThe cost of living is ruining my sales.â
âThe economy SUCKS.â
âIf I raise my prices, I wonât have ANY customers.â
Li...
This is a little bit of a CONTROVERSIAL topic but itâs a necessary oneâŚ
Should you speak up on social issues in your business? đ¤
Iâm talkinâ PRIDE Month đ
Juneteenth â¤ď¸đ¤đ
Black Lives Matter
Womenâs Rights
Palestine (and other human rights issues happening across the globe)
âŚand all the other things that hit deeper than seasonal menus and new products.
Because the truth isâitâs scary.
Itâs scary to take a stand.
Itâs scary to speak up on something bigger than cupcakes, candles, nails, or lashes.
You start to wonderâŚ
What if I say the wrong thing?
What if I lose customers?
What if I create a divide amongst the community I worked so hard to build?
And sis, I hear you. Itâs scary to decide what is WORTH taking a stand on and what isnât.
But hereâs the thing we donât talk about enough:
Silence is a statement as well.
And your community? Theyâre already paying attention.
So the real question isnât âShould I speak up?â
ItâsâWhat do I want my business to stand for?
So, let...
You know what makes me cringe? Watching another small business owner get dragged online from something that couldâve been AVOIDED altogether⌠đ¤
I saw a video recently that made me DROP everything and film a reaction. You can watch that video here: https://www.instagram.com/p/DJaYP1yAEM8/
To sum it up, a customer was slicing into what they claimed was a $100 cake, and when they dropped the slice on a plate it sound like a LEGIT rock- with text across the video that said, âWhen you paid $100 for a cake the baker swore was light and fluffyâŚâ
OOP. đ
Now listenâI wasnât even the baker, and I felt for them after watching this video because I know exactly what happened here (and it couldâve been avoided):
That cake was probably made with a ton of love and high-quality ingredients (and Iâm sure was worth the $100 it cost), but someone didnât explain how to serve it properly. So instead of a rave review, the baker is now getting dragged.
This is why I PREACH to my students (and taught A...
When I started my baking business, I didnât have a plan.
I had ZERO experience. I had no idea what went into running a bakery- let alone ANY business.
What I did have? Was a pile of laundry, horrible credit, ⌠and a sh*t ton of pressure to figure out how I was gonna support my family.
In 2009, I had just been laid off from my 6-figure corporate job. The job market was TRASH. And my husband and I couldnât afford child care so I had to stay home with my kids. One day, I was folding some laundry and The Cake Boss happened to be on TV.
I watched as they made these BEAUTIFUL, OVER-THE-TOP works of art, and I thought to myself: âI could make that.â
I had never decorated a cake in my life. But I always creative. I always wanted to have my hands in things. I was a HUGE scrapbooker, I loved DIY projects, and while I didnât really have the money to be starting a new hobby, I drove straight to the store and bought ALL the materials I would need to make a cake just like The Cake Boss.
Was it...
I need to tell you something hard but honest, friendâŚ
If youâre reading this, chances are youâve been working your ass off. Youâre baking your heart out, posting on all the social media platforms, making reels, running specials, showing up at pop-ups and eventsâŚ
And yetâŚ
đ Your business is still slower than you want.
đ Sales arenât consistent.
đ Youâre wondering, âWHAT am I doing wrong?!â
I SEE YOU. And I know how heavy that feels. đ
But lemme share something with you, I WISH someone told me when I was knee deep the trenches.
Itâs not because youâre lazy.
Itâs not because youâre not talented.
Itâs not because âpeople just donât support small businesses.â
đĽ Itâs because what worked a year ago⌠isnât working the same anymore.
The game has changed. Customers are more distracted. Inflation has made people more cautious about their spending. Trust is LOW. Decision fatigue is REAL.
So if youâve been âdoing all the right thingsâ but sales are still SLOW?
You donât need to work H...
Easter is more than pastels and bunny cookiesâitâs one of the biggest spring holidays for bakery businesses. Whether it was a hit or a hiccup, reflecting on what worked (and what didnât) gives you insight you can apply to Motherâs Day, graduation season, and beyond.
Just like Valentineâs Day is your Black Friday, Easter is your Spring Super Bowl. If you want to growâwithout burning outâthis step is crucial.
Letâs dig into your Easter data and set you up for a wildly profitable spring and summer!
Letâs be real â from the outside, your business looks like a success story.
You have consistent orders. Clients are saying YES. Sales are steady. Youâre BOOKED and BUSY.
By all accounts, youâve âmade it.â
But behind the scenes?
Itâs a never-ending cycle of late nights, and a to-do list that seems to get longer and longer by the minute.
Youâve built something incredible, something people WANT â but the truth is... your business only runs because you do.
Think about it⌠if you ever wanted to take a vacation, could you? If you had to have emergency surgery, could you take time off of work? Could your business RUN without you?
And friend, the harder you work, the more it feels like the dream you started with is getting farther and farther away from your reality.
This isnât why you decided to become a business owner.
You didnât set out to be overworked and overwhelmed â you wanted freedom, flexibility, and MORE income.
You wanted to build something that could stand on its own, not...
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