THE BLOG

16 years as an entrepreneur, 8 years as a bakery business coach, and after a DEACDE of building and running my own brick-and-mortar bakery, and still NO ONE believes me when I tell them these things…

It’s that time of year where EVERYONE keeps talking about their “big goals” for 2026 - new products, more customers, bigger sales, maybe even finally EXPANDING into their dream storefront… but nobody ...

Soon you’re gonna be seeing A LOT of people post about HOW MUCH they made, HOW MUCH they achieved, and HOW amazing their year was.

You’ll start seeing posts like…

“2025 was my HIGHEST revenue-genera...

Thinking about opening a bakery? Read this BEFORE you sign anything!

Friend…we need to have a REAL conversation today because some of y’all are out here MANIFESTING a brick-and-mortar bakery like it’...

Buckle up, friend… because this one might sting a little 😅

But if you let it sink in, it’s going to CHANGE the way you look at selling your products forever.

And honestly? This might be the TURNING ...

Let’s be real, friend…

If your holiday pre-orders are off to a slow start - or worse, non-existent - you’re not alone.

Every year, I see bakers pour their hearts, time, and energy (not to mention hu...

If coaching THOUSANDS of bakers and small business owners for over 8 years now has taught me anything, it’s this:

Every year, it’s the same story… bakers complaining WHY their holiday sales aren’t wh...

You can be the most talented baker, designer, or creative entrepreneur on the planet - but if you don’t understand SALES, your business will never reach its full potential. Yup, I said what I said!

A...

Let’s be honest, friend…

You don’t need MORE time- you need a BETTER PLAN.

Because if you’re constantly feeling behind, being pulled between orders, managing messages, and putting out fires in your ...

Let’s get real for a second, friend…

If you’re adding up your butter, sugar, and time and calling that your pricing strategy - I’ve got news for you. You’re not running a “profitable” business… you’r...

This month marks the 15-year anniversary of The Cake Mamas' grand opening- and the anniversary of the meal prep company I launched back in 2015 while bodybuilding.

After running my bakery for over ...

A little backstory, I started my business with NO MONEY. My husband and I had lost our jobs and had $0 coming in. We went from 2 six-figure incomes to absolutely NOTHING!

When I tell you that it w...