THE BLOG

Imagine this… you're about to send a quote to a new customer.

You've done the math.

You know what you should charge. But the second you look at that number, your brain starts to spiral: "What if the...

Most bakers have a spreadsheet.

Very FEW bakers use their spreadsheet.

There’s a difference.

Maybe you downloaded it from Etsy. Maybe someone in a Facebook group swore it changed their life. Maybe ...

I’m gonna say something that will probably make you uncomfortable.

You're not mad at hobby bakers.

You're mad they're winning.

And I get it. I really do.

You’ve done the WORK. You’ve put in the ye...

1. I've been seeing it all over my feed lately.

Another bakery closure announcement. Another "closing our doors" post. Another small business owner walking away from something they poured their hear...

If you're reading this, I'm guessing one of a few things just happened.

1. You realized you have NO idea why your business isn’t making the money you thought it would.
2. You’re tired of trying to figur
...

There’s no “NICE” way to say this, so I’m just gonna say it…

Most bakers aren't pricing their cakes for profit- and it shows.

You're pricing them to simply survive. To just "make it work." To cover ...

Let me guess…

In the last 6 months, you’ve probably said:

• “I need to raise my prices…”
• “I think I’m undercharging…”
• “I don’t know what I should be charging…”

So you tweak your prices.

You ra...

You’re booked out, orders are FLOWING in, your calendar is FULL…on the surface, it looks like you have a “successful” business.

SO why do you still feel BROKE?

To be blunt, it’s because BUSY doesn’t...

If you’re a small business owner in the baking (or food) industry, then you already know that your ingredient costs are SKYROCKETING!

Maybe it's the sugar you buy in bulk…. Maybe it's butter… Maybe i...

You made $4,000 last month.

Your bank account has $200 in it.

And you have no idea where the other $3,800 went.

I'm asking because I've been you. Like, exactly you. Not in some motivational coach w...

Now that Easter is over, let me ask you something…

Did you actually learn anything from Easter?

Or did you just get through it… 😅

Because THIS right here is where most bakery owners get it wrong- a...

“I just feel weird charging that much…”

“I don’t know how to get over feeling guilty…”

“No one would EVER pay that much for cake…”

If you’ve ever had ANY of these thoughts when pricing your product...