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I'm an Artist, Educator, Multi-passionate Entrepreneur, and Founder of The Cake Mamas.
I TEACH SMALL BUSINESS OWNERS HOW TO CREATE UNSTOPPABLE BRANDS AND INCREASE THEIR PROFITS!
Because let's face it... If you're not making money, your business doesn't make sense.
Valentine's Day is one of the most anticipated holidays for bakers. Itās basically our SUPER BOWL! It gives bakers an opportunity to showcase their creativity and to MAXIMIZE in their profits. But let's be real, it's not always easy to get your business noticed during the busiest season of the year, especially when your competitors arenāt doing the SAME exact thing as you. Pricing and marketing play a HUGE role in gaining traction and success during Valentine's Day. If you're a baker wondering why your sales havenāt taken off during this season or you're new to the game and wondering what to do, then keep on reading because I've got some tips for you.
Your PRICING is ruining your sales!
One of the most common mistakes bakers make during Valentineās Day is pricing their products wrong. For instance, bakers fail to account for their cost of labor and resources. They fail to consider the time, effort, and money invested in their business, which means they donāt price their products appr...
If you have a passion for baking, youāve probably played with the idea of starting your own baking business. Youāve likely done some research, have been baking for friends and family, have some return customers. Yet, despite all this, youāre questioning getting started because you donāt know if itās possible to make a decent income from selling cakes. Let me tell you, it is! But itās important to approach this from a business perspective, not just a baking one. In this blog weāll explore the viability of making money in the baking industry, categorizing business owners into stages, and provide tips for maximizing profits. Ready? Letās get into itā¦
Beginner Stage: Youāre focused on building your skills and your portfolio but arenāt making any money!
When you first start out, your focus is likely going to be on building your skills. However, one of the BIGGEST issues I see for bakers first starting out is they ignore the COST it takes to run a business. PLEASE, don't ignore your number...
As a small business owner, you may have dreams of reaching the level of success that companies like Stanley have achieved. In case youāve been living under a rock, or are new the hydration craze- Stanleyās Quencher cup was the MOST popular gift of 2023 and has recently reached even more VIRALITY through itās collaboration with Starbucks and their āValentineās Dayā pink cup which SOLD OUT at Target stores within minutes and is now being resold for up to $200. What began as a small company in 1913, has now grown into a revenue powerhouse, thanks to the success of their VIRAL Quencher cup. In this blog post, we will explore how Stanley turned the Quencher Cup into a viral sensation and what small businesses can take away from their success and apply it to their own unique businesses.
The capitalized on their UNIQUE SELLING PROPOSITION
The Quencher Cup was not the first insulated water bottle on the market, so how did it stand out from its competitors? Stanleyās Quencher cup is known for...
Do you often STRESS about money in your small business? Do you feel like you're working hard, youāre making amazing products, but something is missing. If this is you keep on reading because your products may not be as great as you think they are. Creating better products can be ONE of the secret ingredients to making more money in your small business. Obviously, there are a TON of other reasons why you may not be making as much money as you hoped but in this blog we'll explore how to make products that not only work for you but also your dream clients. With a little research, creativity, and UNQIUENESS you can offer products that speak to your ideal client, address their need, and make more money! So, let's dive in!
First thing first is YOU need to understand your ideal client! So what the hell is an ideal client? Well, an ideal client is the client you want you company to serve. Who are they? What are their needs and wants? What are their pain points? What are their interests. What ...
In 2020 I QUIT my baking businessā¦
Letās talk about it!
So often I get messages from other small business owners asking me HOW I knew it was time to QUIT my business, so I wanna share my experience with you!
A little backstory, I started my baking business in 2009, in the middle of a recession, with absolutely NOTHING! From home, right after filing for bankruptcy with my husbands ex! (Yup, you read that right!)
After 18 months of blood, sweat, and RIVERS OF TEARS, I opened my first storefront! After 12 YEARS, and building my business into a multi-million dollar brand, I decided to RETIRE and QUIT! (This actually took me 2 years to finally decide and take action!) So, if youāre feeling like youāre on the fence about throwing in the towel- keep on reading cause this is important!
There was a TON of thought that went into this decision, which I share on my podcast! (You can listen to that episode by clicking here) but hereās the TOP 3 reasons I knew it was time to close this chapter ...
Let's face it, CHRISTMAS SHOPPING, or gift-giving in general, can sometimes bring on more stress than joy. And in my opinion, thatās NOT how the holidays should feel. That's why I've compiled a list of some of my FAVORITE holiday gift-giving ideas just for you!
Whether you're shopping for your parter, your best friend, or YOURSELF, you'll find all my holiday faves here! And the best part is these gifts will fit ANY budget.
I separated them into categories so you can browse for that perfect, thoughtful, useful, and fun gift for everyone on your list! So if youāre ready to shop without the HASSLE and STRESS, then letās get started!
GIFTS FOR HER
Radlove Electric Adjustable Standing Desk
Letās face it, sitting all day sucks! Iām obsessed with my standing desk because I find that I'm more productive when I'm standing. I'm able to focus more and stay on task better when I'm standing and moving around. Which is why this desk is great for to pair with the next thing on my list! Keep re...
Move over decorated sugar cookies! This is what your customers REALLY want from you during the holiday season.
As a small business owner, especially a bakery owner, it can be hard to stand out during the holiday season. During this time of year, EVERYONE is in the kitchen cooking and baking, even the people who donāt typically bake, so how do you turn those holiday bakers into buying customers?
Well, Iām sharing 24 tips and strategies to help you WIN this holiday season but before we get into that here are three important factors to consider!
CONVENIENCE
How can you make their life easier during the chaos of the holiday season?
Do you offer a product that they can bring to family gatherings, Christmas parties, events? Do you offer special packagting or gift-wrapping to make your products stand out amongst the rest? Do you offer a product that solves a problem they may be having during this time of year?
IDEAS
What trendy/unique cool ideas can you offer them and package into a pr...
So you're ready to transform your passion for baking into a thriving business. AMAZING!
But HOW do you start? What do you NEED to know? Let's discuss the secrets to success in the baking industry. Letās dive in!
1. Stepping Out of the Comfort Zone
Now you may not have expected this but hereās the thing about businessā¦
What got you here wonāt get you there!
Meaning, everything youāve learned so far has gotten you to where you are today. But as time passes and as we grow and evolve so should our businesses. Which is going to require you to get outside of your comfort zone and try NEW things.
Think about it like this: you're skilled at what you do, and people can't get enough of what you offer. It's comfortable, and it feels great. But if you're looking to turn that hobby into a booming business, you need to step beyond that comfort. Remember, the magic happens outside your comfort zone.
Every successful entrepreneur started their journey somewhere, often with a leap of faith. So, ...
Fun fact about me: I LOVE FALL! Gimmie all the fall things: pumpkin, apple, spice- you name it! As the air turns crisp and leaves begin to fall, it's a signal from the universe that itās time to infuse some seasonal magic into your cake business. So what are some amazing ways to guarantee success in your cake business? Let's discuss how you can attract more customers and make your bakery a MUST-ORDER from this season!
Fall is synonymous with comforting flavors - pumpkin spice, apple cinnamon, nutmeg, and cloves. These are the tastes that remind us of cozy nights spent with loved ones, chunky sweaters, PSLs, and all the fall activities. So why not bring these flavors into a seasonal menu? Try out new recipes featuring these ingredients and create a dedicated "Fall Flavors" menu. Introducing a new flavor each week can keep your customers intrigued, engaged, and eager for more. While classics like pumpkin pie always hit the spot, don't hesitate t...
YAY! You did it! You started your very own cake business! Starting a business takes a lot of guts and hard work, and you deserve to clap for yourself. However, running a business also comes with its own unique challenges, particularly when it comes to dealing with customers. As a bakery owner, youāre most likely dealing with customers who have specific orders, and itās easy to blur the lines between being helpful and accommodating and allowing people to take advantage of you. In this blog post, Iāll offer some tips on how to set clear boundaries with your customers to ensure your business runs smoothly and remains profitable!Ā
Letās dive in!
Tip #1- Be Clear from the Start
One of the most important things you can do is to set expectations from the start. Make sure that customers understand your policies, such as your payment terms, delivery and pick-up times, and any other rules that you have around cancellations or refunds. This can be done through your website, email communicati...
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