THE BLOG

I’ve said it before, and I’ll say it again –

You might be the most talented baker in the world. But if you don’t have the business knowledge to grow, pivot, and scale your business with CONFIDENCE, y...

Let’s be REAL, friend: In a COMPETITIVE industry like ours, even small mistakes can have EXPENSIVE consequences. A bad business decision or a major mistake can cause customers to leave you, impact you...

When I started my baking business, I was at ROCK freaking BOTTOM. I had zero money, zero experience, and ZERO credibility as a baker or business owner. 

Eddie and I both lost our six-figure corporate...

Don’t let this be you, friend… 

But before we dive in, quick question –

How were your Valentine’s Day sales?

Was it record-breaking? Disappointing? Did you hit ALL your revenue goals, or did you fa...

Now that we’re a MONTH into 2023 (can you believe it?) Some of us are still going strong on those new year’s resolutions, but for many of us, the motivation may be dying down a bit. But I believe that...

Let’s be REAL: Launching your own BAKING BUSINESS is no cakewalk. (no pun intended) 

It’s not just about picking a cute name and pretty packaging and making cute sh*t all day. You need to register ...

2023 is 11 DAYS AWAY(!!!) 

And as much as I enjoy spending time with family and doing all the FESTIVE things,  I’m also using this time to self-reflect, organize my thoughts, envision new goals, and ...

It’s the same story every single year –

MILLIONS of people set new goals, dreams and intentions for the year. They want to get fit, get their finances in order, buy their dream home – and yet by the ...

Tis' the season for IMPOSTER SYNDROME!

If you haven't experienced what this feels like yet- then I applaud you sis!

But if you have I'm gonna share four tips with you that you can do today or whenev...

Let's face it, CHRISTMAS SHOPPING, or gift-giving in general, can sometimes bring on more stress than joy. That's why I've compiled a list of some of my FAVORITE holiday gift-giving ideas for you!

Wh...

Running a business with huge dreams and big goals is amazing. If someone would’ve told me 13 years ago I’d be coaching small business owners and creators from all over the world how to build their O...

I don’t know about you, but when things feel extra heavy and life keeps throwing obstacles my way, I find it really hard to not feel lonely and attacked. 

Especially, when those difficult seasons sta...