THE BLOG

You guys!! Mother’s Day is RIGHT around the corner, and it’s time to kick things into high gear especially if you haven’t started planning and preparing!

But let's be real – you aren’t going to see r...

Let’s face it – finding and ATTRACTING new customers is hard, especially if you’re a new and up-and-coming business. Think about whenever you’re in a new city looking for new places to check out. That...

The SECRET ingredient most business owners FAIL to leverage in their marketing strategy? Client testimonials.

Seriously, client reviews are the frosting on top of your cake, the sprinkles on your don...

Hundreds of bakery businesses fail and shut down every year. And it’s not because they didn’t have an amazing product…

It’s because their branding attempts fell flat… Like, imagine a soufflé that's a...

Meet Kara, the owner of Kara Kakes! 

I recently took a trip to Franklin Lakes, New Jersey to visit my friend Kara’s bakery called Kara Kakes! While there Kara gave me a behind-the-scenes look at he...

I’ve said it before, and I’ll say it again –

You might be the most talented baker in the world. But if you don’t have the business knowledge to grow, pivot, and scale your business with CONFIDENCE, y...

Let’s be REAL, friend: In a COMPETITIVE industry like ours, even small mistakes can have EXPENSIVE consequences. A bad business decision or a major mistake can cause customers to leave you, impact you...

When I started my baking business, I was at ROCK freaking BOTTOM. I had zero money, zero experience, and ZERO credibility as a baker or business owner. 

Eddie and I both lost our six-figure corporate...

Don’t let this be you, friend… 

But before we dive in, quick question –

How were your Valentine’s Day sales?

Was it record-breaking? Disappointing? Did you hit ALL your revenue goals, or did you fa...

Now that we’re a MONTH into 2023 (can you believe it?) Some of us are still going strong on those new year’s resolutions, but for many of us, the motivation may be dying down a bit. But I believe that...

Let’s be REAL: Launching your own BAKING BUSINESS is no cakewalk. (no pun intended) 

It’s not just about picking a cute name and pretty packaging and making cute sh*t all day. You need to register ...

2023 is 11 DAYS AWAY(!!!) 

And as much as I enjoy spending time with family and doing all the FESTIVE things,  I’m also using this time to self-reflect, organize my thoughts, envision new goals, and ...