THE BLOG

Oh the HOLIDAYS! I feel like people are either full on Mariah Carey during the holidays or they're total scrooges.

Personally, I’m a HUGE fan of the holiday season. I love celebrating with my friends...

MOST business owners I work with have previously NEVER taken a business course in their life.

And that’s because they never thought they’d wind up starting something of their own, from scratch, and m...

When it comes to MARKETING your business, I’ve often heard people say, “It’s all about spreading the word to AS MANY PEOPLE as you can.”

And to be honest, everytime I hear this, I roll my eyes. And t...

Pop quiz: What’s a super simple, powerful and inexpensive AF way to GRAB people’s attention, establish your brand’s IDENTITY, and make sure you’re not boring and totally forgettable?

The answer – You...

Summer’s OFFICIALLY here, and with the long days and the kids home from school it’s REEDUCATION time in the Copeland household.

When I first got started in entrepreneurship, Eddie and I did a SH*T TO...

(Spoiler: YES, and here’s why!)

So you’ve FINALLY hit your dream follower count on Instagram. 

Good for you!

After MONTHS of tracking analytics, scheduling AMAZING content, and building a community...

Friend, money is a SENSITIVE topic. Especially when it comes to starting a business.

And that’s because EVERYONE’S situation is different.   

So many people who want to start their dream biz feel li...

Sooooo many of you are AFRAID to fail, that you refuse to even try. 

But guess what? If you don’t try, you’ve ALREADY FAILED. 

Failure is JUST an EXPERIMENT. Nothing more, nothing LESS. 

The same g...

(And what I learned along the way)

Starting a business is HARD AF. I’m not gonna sugarcoat it… (I tell it like it is.)

Then add in being a parent, having a sh*t ton of responsibilities, BILLS, and y...

How I use AmEx to travel for free!

Day-dreaming about your next vacation? I know I am. 

But traveling in THIS economy can feel overwhelming. 

There’s the flight, hotel, shopping, excursions, the fo...

When it comes to running your business, there is NOTHING more important than having vision.

And that means knowing WHAT YOU WANT and going after it. 

Now of course when I talk about what you want yo...

The FIRST Summer for the Cake Mamas was BY FAR  the MOST difficult season for us. 

I remember we had little to no FOOT TRAFFIC, our sales were dropping, and our revenue was at an all time LOW. 

I ha...