THE BLOG

It's June- which means it’s the kick-off to PRIDE MONTH! Don’t get me wrong – Pride Month is an INCREDIBLE opportunity for bakeries and small businesses to highlight their products, showcase their cre...

Cue the confetti – IT’S MY BIRTHDAY WEEK! 🎉

Fun Fact about me: I LOVE birthdays! The FOOD, the CAKE, gathering with friends and family- nothing beats it. But as I get closer to another year around ...

Recently, I was going through my favorite content planning tool- the Social Celebrator, and I saw that May 22nd was BOSS BABES DAY. TBH I have mixed feelings about the term (😶) but it got me thinking ...

I don't know if you know this: Your BRAND REPUTATION isn’t just about how good your cakes are or how pretty your packaging is. It's the SUM of what people think, feel, and say about your business. And...

You guys!! Mother’s Day is RIGHT around the corner, and it’s time to kick things into high gear especially if you haven’t started planning and preparing!

But let's be real – you aren’t going to see r...

Let’s face it – finding and ATTRACTING new customers is hard, especially if you’re a new and up-and-coming business. Think about whenever you’re in a new city looking for new places to check out. That...

The SECRET ingredient most business owners FAIL to leverage in their marketing strategy? Client testimonials.

Seriously, client reviews are the frosting on top of your cake, the sprinkles on your don...

Hundreds of bakery businesses fail and shut down every year. And it’s not because they didn’t have an amazing product…

It’s because their branding attempts fell flat… Like, imagine a soufflé that's a...

Meet Kara, the owner of Kara Kakes! 

I recently took a trip to Franklin Lakes, New Jersey to visit my friend Kara’s bakery called Kara Kakes! While there Kara gave me a behind-the-scenes look at he...

I’ve said it before, and I’ll say it again –

You might be the most talented baker in the world. But if you don’t have the business knowledge to grow, pivot, and scale your business with CONFIDENCE, y...

Let’s be REAL, friend: In a COMPETITIVE industry like ours, even small mistakes can have EXPENSIVE consequences. A bad business decision or a major mistake can cause customers to leave you, impact you...

When I started my baking business, I was at ROCK freaking BOTTOM. I had zero money, zero experience, and ZERO credibility as a baker or business owner. 

Eddie and I both lost our six-figure corporate...