Let’s talk about branding, logos, and making sure your business speaks the language of the people—because we’re in 2025, not 1825!

Did you know that cursive handwriting is practically extinct? Starting in 2010, schools began phasing out cursive instruction with the adoption of Common Core Standards. (My kids' school stopped teaching it in 2005 according to my daughters!) Many younger people today can’t even read cursive, let alone appreciate all those “loops, swoops, and swirls.!

Why does this matter for your business? Because if your logo looks like it belongs on a historic scroll, your Gen Z customers might squint at it like it’s a hieroglyph! That’s a big no-no in branding.

If you’re thinking about refreshing your brand or logo, let’s break it down into actionable steps, complete with tips, resources, and strategies to drive traffic to your site as you show off your new brand identity.

The Basics: Why Simplicity Matters

Your logo isn’t just art—it’s your brand’s first impressio...

Let’s be REAL… Valentine’s Day is the SUPER BOWL for bakery owners. It’s bakers BLACK FRIDAY! And your sales on this ONE DAY alone can set the trajectory for the remainder of your entire year. So, if you want HIGH SALES, and even BIGGER PROFITS this Valentine’s Day here are 5 things to avoid!

Basic, Boring Treats!

Heart-shaped cookies and basic-ass cupcakes? NO THANK YOU. Your job as a business owner is to find a way to STAND OUT amongst your competitors. Focus on offering products that showcase your bakery’s unique brand and vibe. Get creative with your designs and flavors—think custom cookies, unique themes, flavor combos, or a twist on a classic that no one else is doing. Make it your thing.

Over-the-top, Complicated Desserts!

You don’t need to go all-in with crazy, over-the-top complicated cakes or DIY kits that’ll stress you out and eat up all your time. Keep it simple. Think stunning, not stressful. Products that are easy to execute and still look amazing, like beautifully de...

So you wanna start a baking business? Yay, congratulations! But do you actually know how to start one? And I mean start one the RIGHT WAY!

It's true, there are TONS of steps that go into starting a business to set yourself up for success and I wanna help you!

After starting my business with ABSOLUTELY nothing in 2009, operating a home-based business for two years, owning two storefronts as the founder of The Cake Mamas, and spending over a DECADE in the baking industry, I'm sharing the DO'S AND DON'TS of starting a baking business.

You can grab my ENTIRE bundle for "How To Start A Baking Business" for FREE here! Inside I share my:

• Eight Tips To Help You PROPERLY Name Your Business
• How To Start A Business The RIGHT way! Your small business checklist
• Business Expense Essentials For Small Businesses
• A 10-Step Checklist To Making Your Business LEGIT!

Plus you'll receive a BONUS of must-have APPS and RESOURCES you'll need for your business!

If you're interested in how I sta...

When it comes to branding, few things have the power to capture your audience’s attention like a well-thought-out color palette. Whether you’re designing packaging for your Valentine’s Day bestsellers, creating a scroll-stopping Instagram post, or refreshing your bakery’s website, your colors are doing the heavy lifting.

Why Colors Matter for Your Bakery Brand

Colors evoke emotion. They set the mood, tell your story, and, most importantly, make your brand unforgettable. Think about it: are you trying to convey chic and classy vibes? Fun and playful energy? Calm and natural serenity? Your choice of colors communicates all this and more.

But here’s the truth—it’s not just about choosing *your* favorite shades. It’s about aligning your color palette with your brand’s vibe and what resonates with your audience. For example, soft pastels might whisper “romantic and whimsical,” while bold reds and golds scream “luxury and passion.”

Pro Tips for Picking the Perfect Palette

1. Keep it Sim...

Let’s have a REAL talk…

The holiday season is officially HERE and this season can be extremely stressful and chaotic, especially for small business owners! And low holiday sales can cause even more STRESS, frustration and overwhelm. If you’re lacking in the Holiday pre-order or sales department, you may be making these 5 COSTLY mistakes that are sabotaging your success (and NO it’s not your products!)

Mistake #1: You’re doing GUESSWORK instead of GOAL WORK! This could be just selling as much as you can and hoping for the best VERSUS, knowing what your total revenue goal is, how much you wanna charge, and how many units you NEED to sell of that product in order to reach that goal.

Mistake #2: You have great products, you’re just offering TOO MANY! If you’re a home baker and you don’t operate out of a storefront, you need to limit the amount of offers that you have. By having TOO MANY options, it creates confusion, buyer fatigue, and you wanna be very specific with what you’re offerin...

Let's face it, CHRISTMAS SHOPPING, or gift-giving in general, can sometimes bring on more stress than joy. And in my opinion, that’s NOT how the holidays should feel. The holidays are meant to be a FUN, RELAXING, time that is spent doing what you love with the people you want to be around. That's why I've compiled a list of some of my FAVORITE holiday gift-giving ideas just for you! So you can STOP stressing about finding the perfect gifts and start doing more of what you love during the holiday season.

No matter who you’re shopping for this season, you'll find all my holiday faves here! And the best part is these gifts will fit ANY budget.

I separated them into categories so you can browse for that perfect, thoughtful, useful, and fun gift for everyone on your list! So if you’re ready to shop without the HASSLE and STRESS, then let’s get started!

GIFTS FOR HER

THE GYM PEOPLE Thick High Waist Yoga Pants with Pockets

These are the BEST leggings you’ll ever buy. They are so soft, st...

Listen up, bakers! I know this time of year can feel like a sh*t storm of stress: orders are piling up, you’re making TONS of trips to the store, and the holiday rush has you questioning if you can really keep up. 😫 The anxiety is REAL, but here’s the truth – you can get through this, and honestly, there are ways to make this season work in your favor without feeling like you’re drowning.

So let’s dig into some real-life tips to help you handle holiday demand, stay sane, and get through the season without burning out. Remember: you’re a BOSS, and you’ve got this!

1. Streamline That Holiday Menu

Repeat after me: More is not always better. Focus on the customer favorites that fly off the shelf every season and keep it simple. Cut out anything that’s going to eat up your time or add extra to your plate – trust me, your customers will be more than happy with a smaller but killer selection of treats.

2. Set Order Deadlines & Mean It

Friend, let’s be real – you can’t take on orders righ...

There are TONS of reasons why people start businesses. They want to be their own boss. They wanna work from home. They want to be able to make their own schedule. They want to make as much money as they possibly can. They want happiness. One of the biggest reasons? TIME! They want the FREEDOM to be able to do what they want when they want. The problem is, most business owners sign up to start a business and they get so caught up in BUILDING the business that they end up feeling like they have NO TIME.

I was this business owner and it took me YEARS to get out off this hamster wheel. The thing is, we all get 24 hours in a day. It’s up to YOU what you do with that time. It’s a hard pill to swallow but at the end of the day, it’s your responsibility to make the time for the things that are important to you. If you’re struggling with feeling like you have NO TIME, here are 5 different ways for you to reclaim your time as a business owner so you can get closer to that FREEDOM you desire.

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If you’re in the food or baking industry, you know first-hand that getting customers to try your product is just the start. The real win? Turning one-time buyers into loyal raving fans. Here’s actually how to keep them coming back for more!

1. Simple Ways to Build Loyalty

Retention is about creating a solid experience for your customers, so they feel valued and appreciated. Here are some quick strategies that work:

• Make it Personal: Remember their names, usual orders, preferences, special events, and the REASON they’re actually coming to you. Ask questions, be excited for them, share your recommendations. By doing this is it shows you care about their experience. A little recognition goes a long way.
• Loyalty Programs Matter: Even a basic stamp card or small rewards program makes customers feel recognized and eager to return. It also encourages them to work towards something that benefits them in the long-run.
• Surprise Perks: Offer a free birthday treat or a thank-you discount ra
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Your business is NOT going to be for everyone and that’s okay!

Some people will RIDE-OR-DIE for you and your business while others will simply spread hate on your business just because you rub them the wrong way. It can sting and if you take things personally, this hate can be detrimental to the success of your business and your MENTAL HEALTH.

So HOW do you respond when someone HATES on your products or business?

You can either:

1. Say NOTHING and let it go.
2. Be DEFENSIVE (this will get you nowhere and cause you more hurt and frustration down the road)
3. Kill em with kindness. OR…
4. Respond with GRACE, offer your perspective, wish them well, and MOVE ON.

I’m not gonna tell you there’s a right way or wrong way to respond. BUT what I will tell you is everyone is entitled to their own opinion. But what I’ve learned over being a business owner for over a decade is that some opinions simply DO NOT matter.

Instead of giving these negative comments POWER of your mood, my advice is: Use t...