Signup

THE BLOG

The Truth About Building a Business That Actually Works (Even When You’ve Tried EVERYTHING) Aug 12, 2025

Can I be honest with you for a second?

Like, pull-back-the-curtain, no-sugar-coating, real honest talk?

I wanted to QUIT my bakery business more times than I can count.

Not just “ugh, this is hard”...

Continue Reading...
What No One Tells You About Growing a Baking Business (Until It’s Too Late) Aug 05, 2025

You know what I wish someone told me before I decided to start a baking business?

That PASSION and a dream will get you started…

But it won’t be enough to keep you going.

I know that’s not the fluf...

Continue Reading...
20 Things I’d do RIGHT NOW to Reinvent My Baking Business and Start Making Money Jul 29, 2025

Lemme be real, sis! 
It’s HARD out here right now for small business owners, especially in the baking and food industries! 

Between the rising cost of goods, tariffs, rent increases, supply chain head...

Continue Reading...
More Orders Won’t Save Your Business (Here’s What Will) Jul 22, 2025

Because staying booked, busy and still broke? That’s not the goal.

Let’s have a real BUSINESS conversation today… because this topic?

It gets me FIRED UP. 😤🔥

And if you’re a small business owner- e...

Continue Reading...
What YouTube and ChatGPT Won’t Teach You About Running a Real Business Jul 14, 2025

Spoiler Alert 🚨 Free content is cute, but it won’t build you a profitable business.

LET’S BE HONEST...

You’ve probably watched TONS of YouTube videos.

You’ve downloaded the ETSY checklists.

You mi...

Continue Reading...
The Weekly CEO Routine That Helps Me Stay Out of Panic Mode Jul 01, 2025

You ever feel like Monday hits you like a semi-truck? You wake up already behind, overwhelmed, and instantly reactive- checking orders, responding to 19 DMs, and wondering how you’re going to survive ...

Continue Reading...
Pricing Panic? Here’s How to Raise Your Prices Without Losing Sleep (or Customers) Jun 24, 2025

Let’s talk FACTS before feelings…

In 2025, tariffs on imported goods- including ingredients, packaging, and even equipment- have quietly started driving up costs across the board. And if you’ve been ...

Continue Reading...
Stop Charging Cake Prices That Make No Cents! 💸 Jun 17, 2025

Let’s have a real BUSINESS conversation today… because this topic? It gets me fired up. And if you’re a small business owner (especially in the baking industry or specialize in custom creations), you ...

Continue Reading...
It’s PRIDE Month… Should Your Business Say Something? Jun 10, 2025

This is a little bit of a CONTROVERSIAL topic but it’s a necessary one…

Should you speak up on social issues in your business? 🤔

I’m talkin’ PRIDE Month 🌈

Juneteenth ❤️🖤💚

Black Lives Matter

Women...

Continue Reading...
Why I Over-Explain Everything to My Customers (And Why You Should Too) May 27, 2025

You know what makes me cringe? Watching another small business owner get dragged online from something that could’ve been AVOIDED altogether… 😤

I saw a video recently that made me DROP everything and...

Continue Reading...
The 7 Mistakes I Made in My First Year of Business (So You Don’t Have To) May 13, 2025

When I started my baking business, I didn’t have a plan.

I had ZERO experience. I had no idea what went into running a bakery- let alone ANY business.

What I did have? Was a pile of laundry, horribl...

Continue Reading...
What to Do When You’ve Tried EVERYTHING… and Sales Are Still Slow May 05, 2025

I need to tell you something hard but honest, friend…

If you’re reading this, chances are you’ve been working your ass off. You’re baking your heart out, posting on all the social media platforms, ma...

Continue Reading...