Janelle Copeland Blog Signup

Hey! I'm JANELLE!

I'm an Artist, Educator, Multi-passionate Entrepreneur, and Founder of The Cake Mamas.

I TEACH SMALL BUSINESS OWNERS HOW TO CREATE  UNSTOPPABLE BRANDS AND INCREASE THEIR PROFITS!

Because let's face it... If you're not making money, your business doesn't make sense.

Get to know me here!

Must-Have Gifts This Holiday Season!

Dec 06, 2023

Let's face it, CHRISTMAS SHOPPING, or gift-giving in general, can sometimes bring on more stress than joy. And in my opinion, that’s NOT how the holidays should feel. That's why I've compiled a list of some of my FAVORITE holiday gift-giving ideas just for you!

Whether you're shopping for your parter, your best friend, or YOURSELF, you'll find all my holiday faves here! And the best part is these gifts will fit ANY budget.

I separated them into categories so you can browse for that perfect, thoughtful, useful, and fun gift for everyone on your list! So if you’re ready to shop without the HASSLE and STRESS, then let’s get started!

GIFTS FOR HER

Radlove Electric Adjustable Standing Desk

Let’s face it, sitting all day sucks! I’m obsessed with my standing desk because I find that I'm more productive when I'm standing. I'm able to focus more and stay on task better when I'm standing and moving around. Which is why this desk is great for to pair with the...

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3 Things Customers Want You To SELL during the holidays!

Dec 05, 2023

Move over decorated sugar cookies! This is what your customers REALLY want from you during the holiday season.

As a small business owner, especially a bakery owner, it can be hard to stand out during the holiday season. During this time of year, EVERYONE is in the kitchen cooking and baking, even the people who don’t typically bake, so how do you turn those holiday bakers into buying customers?

Well, I’m sharing 24 tips and strategies to help you WIN this holiday season but before we get into that here are three important factors to consider!

CONVENIENCE

How can you make their life easier during the chaos of the holiday season?

Do you offer a product that they can bring to family gatherings, Christmas parties, events? Do you offer special packagting or gift-wrapping to make your products stand out amongst the rest? Do you offer a product that solves a problem they may be having during this time of year?

IDEAS

What trendy/unique cool ideas can you offer them and package...

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Unlocking Success in the Baking Industry

Oct 09, 2023

So you're ready to transform your passion for baking into a thriving business. AMAZING!

But HOW do you start? What do you NEED to know? Let's discuss the secrets to success in the baking industry. Let’s dive in!

1. Stepping Out of the Comfort Zone

Now you may not have expected this but here’s the thing about business…

What got you here won’t get you there!

Meaning, everything you’ve learned so far has gotten you to where you are today. But as time passes and as we grow and evolve so should our businesses. Which is going to require you to get outside of your comfort zone and try NEW things.

Think about it like this: you're skilled at what you do, and people can't get enough of what you offer. It's comfortable, and it feels great. But if you're looking to turn that hobby into a booming business, you need to step beyond that comfort. Remember, the magic happens outside your comfort zone.

Every successful entrepreneur started their journey somewhere, often...

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Fall in Love with Your Bakery: Tips for a Successful Fall Season in Your Cake Business 🍂🍰

Sep 26, 2023

Fun fact about me: I LOVE FALL! Gimmie all the fall things: pumpkin, apple, spice- you name it! As the air turns crisp and leaves begin to fall, it's a signal from the universe that it’s time to infuse some seasonal magic into your cake business. So what are some amazing ways to guarantee success in your cake business? Let's discuss how you can attract more customers and make your bakery a MUST-ORDER from this season!

1. Harness the Power of Fall Flavors

Fall is synonymous with comforting flavors - pumpkin spice, apple cinnamon, nutmeg, and cloves. These are the tastes that remind us of cozy nights spent with loved ones, chunky sweaters, PSLs, and all the fall activities. So why not bring these flavors into a seasonal menu? Try out new recipes featuring these ingredients and create a dedicated "Fall Flavors" menu. Introducing a new flavor each week can keep your customers intrigued, engaged, and eager for more. While classics like pumpkin pie always hit the spot, don't...

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Setting Boundaries with Customers in your Cake Business: How to Ensure Success

Sep 19, 2023

YAY! You did it! You started your very own cake business! Starting a business takes a lot of guts and hard work, and you deserve to clap for yourself. However, running a business also comes with its own unique challenges, particularly when it comes to dealing with customers. As a bakery owner, you’re most likely dealing with customers who have specific orders, and it’s easy to blur the lines between being helpful and accommodating and allowing people to take advantage of you. In this blog post, I’ll offer some tips on how to set clear boundaries with your customers to ensure your business runs smoothly and remains profitable! 

Let’s dive in!

Tip #1- Be Clear from the Start

One of the most important things you can do is to set expectations from the start. Make sure that customers understand your policies, such as your payment terms, delivery and pick-up times, and any other rules that you have around cancellations or refunds. This can be done through...

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Baker Burnout: Tips for Avoiding and Overcoming Exhaustion in the Kitchen

Sep 13, 2023

I don’t know about you but I LOVE back to school season! There’s something about the change in the weather, the change in routine, and the start of new beginnings that feels magical. I don’t know what specifically it is (maybe it’s the cozy sweaters and PUMPKIN everything) but I feel it. And maybe you do too?

But with the new change also comes realizations and sometimes feelings of exhaustion and overwhelm.

You may have been HUSTLING 24/7, in the middle of grind season the last 8 months and now you’ve finally hit your breaking point. You’ve fallen off the hamster wheel and now you’re struggling to get back up. You’re TIRED AF!

If this sounds like you, I’ve got a diagnosis for you sis, and you may not like what you’re gonna hear…

You’re BURNT OUT.

Burnout is a state of physical, mental, and emotional exhaustion caused by prolonged and overwhelming stress. It can make you feel drained, unmotivated, and unable to...

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STOP selling! Start Dating! How to INCREASE your sales in your cake business!

Sep 05, 2023

Listen… SALES SUCK! Let’s not sugarcoat it.

I’m pretty sure that every single person I’ve ever talked to about their business HATES TO SELL. Wouldn’t it be amazing if we could just pour our heart and soul into something and have that same love reciprocated in sales?

If that were the case, EVERYONE would be an entrepreneur.

Although sales suck and no one wants to feel like a slimy car sales guy on Black Friday, it’s a part of running a business.

And if you want to be successful in this business you have to learn how to sell!

So you may be thinking, “I know Janelle, but I’m just not good at it,” OR “I hate selling to people. I’m an introvert and I don’t know what to say,” Lucky for you I’m gonna let you in on a little tip that I learned when I was working in corporate America that I adopted in my cake business that helped ease the pain of selling.

STOP SELLING. START DATING.

Wait what????

I want you...

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Ultimate Holiday Sales Strategy Guide for Small Business Owners

Aug 29, 2023

With the holiday season upon us, it’s time to start thinking in BIG WAYS for the holiday season!

The holiday season is a crucial time for small business owners! I’m talking about the MAKE or BREAK season! So I’m gonna share PROVEN strategies to help you boost your sales and MAKE THE MOST out of this holiday season

Make sure to read all the way through because I have a FUN little announcement at the end! Ready? Let’s dive in!

  1. Understand your audience

You can’t SELL MORE if you don’t even know WHO you’re selling to! You feel me?? It’s like trying to sell lip balm to someone who has no lips. Understanding your key clientele's needs and preferences is the key to having a successful holiday. So, how do you figure out WHO you should be selling to? Think about your business and the demographic you want to serve but also the people you are accessible to. In my bakery, we were in the middle of a TON of schools and family-based communities....

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How to start a cake business in 2023 when you have NO MONEY!

Aug 22, 2023

NEWSFLASH friend  whenever you start a business, MONEY is REQUIRED.

#sorrynot sorry

BUT… keep reading to learn how you can do it with limited funds! Because YES, it’s possible!

First thing first- you need a BUSINESS PLAN!

WHY? There are a few reasons:

  1. Accountability: This will help stay on track with your goals, and keep your eyes on the prize! You feel me? Inside this business plan you’re gonna lay out some key metrics: How will you attract customers, how will you sell to your customers, and how will your business generate PROFITABILITY? These are the foundational principles your business will be built on.

  2. Forecasting: This is where your DATA is gonna come into play. Forecasting is about estimating and projecting sales and setting goals for your business. You’re going to refer to this OFTEN.

  3. FUNDING: Which you will most likely need somewhere down the line. Anytime you are seeking out funding from a bank, or investor, they’re going to...

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How to BAKE a profitable cake business: A step-by-step guide to calculating profit in your baking business.

Aug 14, 2023

This deserves to be said in all caps: YOU NEED TO REALIZE THERE’S MORE TO RUNNING A “PROFITABLE” BUSINESS THAN ADDING UP THE COST OF YOUR INGREDIENTS AND YOUR TIME.

First, lemme just say, PROFIT is not the same as paying yourself! You should be incorporating your RATE (the $ you are paying yourself per hr) into your overall pricing strategy.

Some of you think you’re doing BIG THANGS with your pricing. The problem is you’re using the WRONG formula! It looks like this…

Cost of your Ingredients + Supply Costs + Hourly Rate = Overall price

Following this advice makes you a NON-PROFIT ORGANIZATION.

Costs + Labor Costs (YOUR SALARY)+ DESIRED PROFIT (aka what is used to RE-INVEST in the business) = “A FOR PROFIT” BUSINESS.

Profit is used to help FUND and GROW your business, not pay yourself. It’s an INVESTMENT tool.

Your desired profit should pay for things like:

  • upgrading or purchasing new tools/equipment
  • more supplies
  • ...
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