THE BLOG

Because staying booked, busy and still broke? That’s not the goal.

Let’s have a real BUSINESS conversation today… because this topic?

It gets me FIRED UP. 😤🔥

And if you’re a small business owner- e...

Spoiler Alert 🚨 Free content is cute, but it won’t build you a profitable business.

LET’S BE HONEST...

You’ve probably watched TONS of YouTube videos.

You’ve downloaded the ETSY checklists.

You mi...

You ever feel like Monday hits you like a semi-truck? You wake up already behind, overwhelmed, and instantly reactive- checking orders, responding to 19 DMs, and wondering how you’re going to survive ...

Let’s talk FACTS before feelings…

In 2025, tariffs on imported goods- including ingredients, packaging, and even equipment- have quietly started driving up costs across the board. And if you’ve been ...

Let’s have a real BUSINESS conversation today… because this topic? It gets me fired up. And if you’re a small business owner (especially in the baking industry or specialize in custom creations), you ...

This is a little bit of a CONTROVERSIAL topic but it’s a necessary one…

Should you speak up on social issues in your business? 🤔

I’m talkin’ PRIDE Month 🌈

Juneteenth ❤️🖤💚

Black Lives Matter

Women...

You know what makes me cringe? Watching another small business owner get dragged online from something that could’ve been AVOIDED altogether… 😤

I saw a video recently that made me DROP everything and...

When I started my baking business, I didn’t have a plan.

I had ZERO experience. I had no idea what went into running a bakery- let alone ANY business.

What I did have? Was a pile of laundry, horribl...

I need to tell you something hard but honest, friend…

If you’re reading this, chances are you’ve been working your ass off. You’re baking your heart out, posting on all the social media platforms, ma...

Before We Begin…

Why Reflecting on Easter Sales Sets You Up for Summer Success

Easter is more than pastels and bunny cookies—it’s one of the biggest spring holidays for bakery businesses. Whether it...

Let’s be real — from the outside, your business looks like a success story.

You have consistent orders. Clients are saying YES. Sales are steady. You’re BOOKED and BUSY.

By all accounts, you’ve “mad...

As bakery owners, we're no strangers to challenges—whether vanilla is skyrocketing, we’re forced to pivot for a pandemic, or figure out how to navigate the recent egg crisis, small business owners (es...