THE BLOG

Let’s be real, friend…

If your holiday pre-orders are off to a slow start - or worse, non-existent - you’re not alone.

Every year, I see bakers pour their hearts, time, and energy (not to mention hu...

If coaching THOUSANDS of bakers and small business owners for over 8 years now has taught me anything, it’s this:

Every year, it’s the same story… bakers complaining WHY their holiday sales aren’t wh...

You can be the most talented baker, designer, or creative entrepreneur on the planet - but if you don’t understand SALES, your business will never reach its full potential. Yup, I said what I said!

A...

Let’s be honest, friend…

You don’t need MORE time- you need a BETTER PLAN.

Because if you’re constantly feeling behind, being pulled between orders, managing messages, and putting out fires in your ...

Let’s get real for a second, friend…

If you’re adding up your butter, sugar, and time and calling that your pricing strategy - I’ve got news for you. You’re not running a “profitable” business… you’r...

This month marks the 15-year anniversary of The Cake Mamas' grand opening- and the anniversary of the meal prep company I launched back in 2015 while bodybuilding.

After running my bakery for over ...

A little backstory, I started my business with NO MONEY. My husband and I had lost our jobs and had $0 coming in. We went from 2 six-figure incomes to absolutely NOTHING!

When I tell you that it w...

Feeling like your to-do list is never-ending? 😩

Emails to send, invoices to follow up on, orders to manage, content to post… oh, and somehow you’re supposed to grow your business on top of all that?!...

If you’re anything like most bakers, foodpreneurs, and small business owners I coach, seasonal promotions often feel CHAOTIC (and happen WAY too fast!)

One minute, you’re knee-deep in all things SUMM...

Does this sound like YOU???

Your calendar is BOOKED & BUSY, your bakery feels like it’s flying off the hinges, and your phone is constantly blowing up with orders - but somehow, it still feels like y...

Can I be honest with you for a second?

Like, pull-back-the-curtain, no-sugar-coating, real honest talk?

I wanted to QUIT my bakery business more times than I can count.

Not just “ugh, this is hard”...

You know what I wish someone told me before I decided to start a baking business?

That PASSION and a dream will get you started…

But it won’t be enough to keep you going.

I know that’s not the fluf...