THE BLOG

You ever feel like Monday hits you like a semi-truck? You wake up already behind, overwhelmed, and instantly reactive- checking orders, responding to 19 DMs, and wondering how you’re going to survive ...

Let’s talk FACTS before feelings…

In 2025, tariffs on imported goods- including ingredients, packaging, and even equipment- have quietly started driving up costs across the board. And if you’ve been ...

Let’s have a real BUSINESS conversation today… because this topic? It gets me fired up. And if you’re a small business owner (especially in the baking industry or specialize in custom creations), you ...

This is a little bit of a CONTROVERSIAL topic but it’s a necessary one…

Should you speak up on social issues in your business? 🤔

I’m talkin’ PRIDE Month 🌈

Juneteenth ❤️🖤💚

Black Lives Matter

Women...

You know what makes me cringe? Watching another small business owner get dragged online from something that could’ve been AVOIDED altogether… 😤

I saw a video recently that made me DROP everything and...

When I started my baking business, I didn’t have a plan.

I had ZERO experience. I had no idea what went into running a bakery- let alone ANY business.

What I did have? Was a pile of laundry, horribl...

I need to tell you something hard but honest, friend…

If you’re reading this, chances are you’ve been working your ass off. You’re baking your heart out, posting on all the social media platforms, ma...

Before We Begin…

Why Reflecting on Easter Sales Sets You Up for Summer Success

Easter is more than pastels and bunny cookies—it’s one of the biggest spring holidays for bakery businesses. Whether it...

Let’s be real — from the outside, your business looks like a success story.

You have consistent orders. Clients are saying YES. Sales are steady. You’re BOOKED and BUSY.

By all accounts, you’ve “mad...

As bakery owners, we're no strangers to challenges—whether vanilla is skyrocketing, we’re forced to pivot for a pandemic, or figure out how to navigate the recent egg crisis, small business owners (es...

So, you’ve got the passion, the talent, and the drive to turn your baking hobby into a thriving business. That’s amazing! But… let’s talk about some of the biggest mistakes I see bakers making over an...

The baking industry is full of myths and “advice” that everyone seems to follow blindly—until you realize it’s actually holding you back. After spending over a decade building my own baking business, ...