STOP selling! Start Dating! How to INCREASE your sales in your cake business!

Listen… SALES SUCK! Let’s not sugarcoat it. 🙄

I’m pretty sure that every single person I’ve ever talked to about their business HATES TO SELL. Wouldn’t it be amazing if we could just pour our heart and soul into something and have that same love reciprocated in sales?

If that were the case, EVERYONE would be an entrepreneur.

Although sales suck and no one wants to feel like a slimy car sales guy on Black Friday, it’s a part of running a business.

And if you want to be successful in this business you have to learn how to sell!

So you may be thinking, “I know Janelle, but I’m just not good at it,” OR “I hate selling to people. I’m an introvert and I don’t know what to say,” Lucky for you I’m gonna let you in on a little tip that I learned when I was working in corporate America that I adopted in my cake business that helped ease the pain of selling.

STOP SELLING. START DATING.

Wait what????

I want you to start thinking about selling like you’re dating.

Think about it like this…

You’re this hot, single, 20-something, who is on the market and maybe you’re lookin' maybe you’re not. But you’re OPEN to what happens.

(I remember those days! 🙈 VIDILY)

You dress up in your cutest (maybe sexiest) outfit depending on where the night is taking you. Your nails are on point. Your hair is looking fly as hell and you’re feeling good.

Marketing is just like that…

It’s like Bumble! First, you need to actually put yourself out there. (AKA create awareness!)

If you don’t put yourself out there, how do you expect people to find you? Just like in dating, if you stay home 24/7 and never go out and meet people you’re gonna limit your chances of ever finding someone.

Next, you’re gonna introduce yourself. What do you want people to know about you? What is your message to the world?

When people like what they see and hear, they’ll reach out to you. Just like in dating… if they see your profile and they’re intrigued their gonna swipe right! You feel me?

The same goes for if they don’t like what they see or hear. However, you can still make the first move. But in sales and marketing, they have to know that you exist first. You can’t just slide into their comments or DM’s and say, “Buy my shit!” That’s just a turn-off.

Once you mutually decide you’re interested, it’s time for that first date.

DUN DUN DUN

It’s the time to really get to know each other. To have conversation and learn about each other. What can (your business) offer them? What do they enjoy? Like a good first date, listen more talk less.

After the initial first date, you BOTH get a feel for this relationship is a good fit. There needs to be some chemistry in order to move forward. Like in business, you can’t make someone like you by convincing them of HOW GREAT you are. If it’s not a good fit it’s just not a good fit.

But if it is, take time to build that relationship. A HUGE factor in increasing sales is building TRUST with your audience. They want to feel valued and appreciated just as much as you want the sale. Some ways you can give them value is by offering them free tips, sharing something that you enjoyed, offering discounts, sharing relatable content, etc.

If you do this, you’ll create LASTING relationships with your customers.

Would you date someone who only talks about themselves all the damn time? Whatcha say?