Starting a Baking Business in 2023: 3 Smart Strategies for Success

A lot has changed since I started The Cake Mamas back in 2009!

Social Media for one!

… Seriously, I started my baking business when social media wasn’t even a thing! (Hopefully, I didn’t just age myself!)

I get asked OFTEN if I were starting my baking business all over again TODAY, what would I do. So, in today’s blog, I wanna share the three things I would do if I was starting my business from SCRATCH in 2023!

#1) Get out into my community and FIND the customers I wanna attract! I wouldn’t wait for them to find me cause that’s not gonna get me anywhere FAST. I would hang out where I think my ideal client hangs out on social and IRL! And I would start building connections with everyone! Creating connections and building customer relations is how you’re going to close sales!

#2) Start talking about my business to EVERYONE and ANYONE! The more people who know about you and what you offer, the more likely they are to buy something from you. And if they don’t buy something from you, they know someone who WOULD. The truth is, you probably think you’re talking about your business A LOT but I promise you friend, you aren’t talking about it enough.

#3) I would create an ABOVE and BEYOND product that is unique, share-worthy, and gets people thinking, “I didn’t even know I needed this!” This is called creating DEMAND and that’s exactly how you stand out in a saturated market.

The baking industry is continuing to EVOLVE year after year, but smart business tactics- DON’T!

Business is business at the end of the day. And if you don’t know how to run a business, this is your sign to start learning!

In fact, I have a FREE guide you can download where I share how to start baking out your unique business idea and what steps you need to do, and when to do it! Plus I share some of my favorite must-have apps to help get you started!

You can download that FREE bundle by CLICKING HERE!

What would you do if you were starting your business FROM SCRATCH today? 🤔