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Let’s talk about branding, logos, and making sure your business speaks the language of the people—because we’re in 2025, not 1825!
Did you know that cursive handwriting is practically extinct? Starting in 2010, schools began phasing out cursive instruction with the adoption of Common Core Standards. (My kids' school stopped teaching it in 2005 according to my daughters!) Many younger people today can’t even read cursive, let alone appreciate all those “loops, swoops, and swirls.!
Why does this matter for your business? Because if your logo looks like it belongs on a historic scroll, your Gen Z customers might squint at it like it’s a hieroglyph! That’s a big no-no in branding.
If you’re thinking about refreshing your brand or logo, let’s break it down into actionable steps, complete with tips, resources, and strategies to drive traffic to your site as you show off your new brand identity.
Your logo isn’t just art—it’s your brand’s first impression, a communication tool that tells your audience who you are. It should be clear, timeless, and recognizable at a glance. Whether it’s on a storefront, a TikTok thumbnail, or a cupcake box, your logo needs to speak to everyone.
If you’re married to the idea of a “cute and swirly” design, remember this: What’s really cute is having customers who return again and again because they recognize and love your brand.
Stick to fonts that are clean and legible across all mediums, from business cards to social media ads. If your audience has to work hard to decipher your logo, you’re already losing them.
Suggested Fonts:
Keep your color scheme simple and flexible. Test how your logo looks in both full color and black and white to ensure it translates well in all formats.
Use mockups to see how your logo will look on signage, packaging, social media, and websites. Tools like Canva, Placeit, and MockupWorld are fantastic for this.
If you’re working on a budget, there are plenty of free, high-quality font resources online:
A rebrand is the perfect time to build excitement and boost your website traffic. Here’s how to make the most of it:
Pinterest is a visual search engine, making it ideal for sharing your rebranding journey.
Use Google Analytics to track your traffic and identify which posts or platforms drive the most engagement. Double down on what’s working and tweak the rest.
If you’ve written about branding before, update those posts with insights about your rebrand. Turn blog content into Instagram posts, YouTube videos, or even a webinar discussing how you approached the redesign process.
A great logo isn’t about being fancy; it’s about being functional and memorable. As you rethink your branding, focus on creating a visual identity that’s clear, versatile, and speaks to the people you want to serve.
And remember, a rebrand isn’t just a fresh coat of paint—it’s an opportunity to reconnect with your audience and draw new customers into your world.
PS: Need help with branding or driving traffic to your site? DM me on Instagram @janellecopeland or @thecakemamas—I’ve got you covered! 😉
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