THE BLOG

bakery owner standing in front a display case filled with gourmet cupcakes

How to Increase Bakery Sales WITHOUT Lowering Your Prices (Steal This ‘Add to Cart’ Strategy) Mar 18, 2026

“People just aren’t spending money right now…”

Let’s talk about it. Because I KNOW you’ve either said this… or heard it from another baker.

“People are cutting back.”
“Orders feel slower than nor

How to Price Your Cakes for Profit (Bakery Pricing Formula Explained) Mar 10, 2026

This deserves to be said in all caps: YOU NEED TO REALIZE THERE’S MORE TO RUNNING A “PROFITABLE” BUSINESS THAN ADDING UP THE COST OF YOUR INGREDIENTS AND YOUR TIME.

First, lemme just say, PROFIT is n...

THE BLOG

“People just aren’t spending money right now…”

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