THE BLOG

Imagine this… you're about to send a quote to a new customer.

You've done the math.

You know what you should charge. But the second you look at that number, your brain starts to spiral: "What if the...

Most bakers have a spreadsheet.

Very FEW bakers use their spreadsheet.

There’s a difference.

Maybe you downloaded it from Etsy. Maybe someone in a Facebook group swore it changed their life. Maybe ...

I’m gonna say something that will probably make you uncomfortable.

You're not mad at hobby bakers.

You're mad they're winning.

And I get it. I really do.

You’ve done the WORK. You’ve put in the ye...

1. I've been seeing it all over my feed lately.

Another bakery closure announcement. Another "closing our doors" post. Another small business owner walking away from something they poured their hear...

If you're reading this, I'm guessing one of a few things just happened.

1. You realized you have NO idea why your business isn’t making the money you thought it would.
2. You’re tired of trying to figur
...

There’s no “NICE” way to say this, so I’m just gonna say it…

Most bakers aren't pricing their cakes for profit- and it shows.

You're pricing them to simply survive. To just "make it work." To cover ...

Let me guess…

In the last 6 months, you’ve probably said:

• “I need to raise my prices…”
• “I think I’m undercharging…”
• “I don’t know what I should be charging…”

So you tweak your prices.

You ra...

You’re booked out, orders are FLOWING in, your calendar is FULL…on the surface, it looks like you have a “successful” business.

SO why do you still feel BROKE?

To be blunt, it’s because BUSY doesn’t...

“I just feel weird charging that much…”

“I don’t know how to get over feeling guilty…”

“No one would EVER pay that much for cake…”

If you’ve ever had ANY of these thoughts when pricing your product...

“People just aren’t spending money right now…”

Let’s talk about it. Because I KNOW you’ve either said this… or heard it from another baker.

• “People are cutting back.”
• “Orders feel slower than nor
...

I see this mistake ALL the time with bakery owners who wanna EXPAND because they think by expanding, so will their OPPORTUNITIES to do more.

More customers. More money. More visibility.

But what the...

A smarter Valentine’s Day strategy for bakers who want to sell more without the stress.

Valentine’s Day is right around the corner, which means if you’re a baker, you’re probably already pouring A LO...