THE BLOG

If you’re a small business owner in the baking (or food) industry, then you already know that your ingredient costs are SKYROCKETING!

Maybe it's the sugar you buy in bulk…. Maybe it's butter… Maybe i...

You made $4,000 last month.

Your bank account has $200 in it.

And you have no idea where the other $3,800 went.

I'm asking because I've been you. Like, exactly you. Not in some motivational coach w...

“I just feel weird charging that much…”

“I don’t know how to get over feeling guilty…”

“No one would EVER pay that much for cake…”

If you’ve ever had ANY of these thoughts when pricing your product...

This deserves to be said in all caps: YOU NEED TO REALIZE THERE’S MORE TO RUNNING A “PROFITABLE” BUSINESS THAN ADDING UP THE COST OF YOUR INGREDIENTS AND YOUR TIME.

First, lemme just say, PROFIT is n...

I don’t know who needs to hear this… but stop BRAGGING about your revenue.

“I’m on track to do $75,000 this year!”

Cool.

BUT how much profit is that, sis?

Because revenue isn't what matters.

I ha...

Now that we’re a MONTH into 2026 (can you believe it?) Some of us are still going strong on those New Year’s resolutions, but for many of us, the motivation may be dying down a bit. But I believe that...

“It’s Not the Math - It’s the Customers”… Or Is It?

I recently shared a video breaking down how to make $1,000 in Valentine’s Day pre-orders.

Just simple math.

And one comment immediately stood out...

A smarter Valentine’s Day strategy for bakers who want to sell more without the stress.

Valentine’s Day is right around the corner, which means if you’re a baker, you’re probably already pouring A LO...

A Simple Planning & Goal-Setting Guide for Women Entrepreneurs

This might sting a lil… but stay with me.

This might sting a lil… but stay with me.

Because the truth no one wants to admit is this:...

It’s that time of year where EVERYONE keeps talking about their “big goals” for 2026 - new products, more customers, bigger sales, maybe even finally EXPANDING into their dream storefront… but nobody ...

Soon you’re gonna be seeing A LOT of people post about HOW MUCH they made, HOW MUCH they achieved, and HOW amazing their year was.

You’ll start seeing posts like…

“2025 was my HIGHEST revenue-genera...

Let’s be real, friend…

If your holiday pre-orders are off to a slow start - or worse, non-existent - you’re not alone.

Every year, I see bakers pour their hearts, time, and energy (not to mention hu...