THE BLOG

Most bakers think of a recipe as the thing they use to make a product. The instructions they follow.

The chocolate cake recipe.

The vanilla buttercream recipe.

The cookie dough recipe.

The chocola...

You're BOOKED and BUSY.

You have orders booked up for weeks. People love your work. You're making sales.

So why does it feel like you're barely scraping by?

You tell yourself it's because the marke...

Imagine this.

You just finished a custom order. Took you 6 hours to make (communication, setup, baking, cooling, filling, frosting, decorating, cleanup, boxing, photos).

You quoted the customer $200...

So you decided to become a foodpreneur… Congratulations!

You've got recipes.

You've got customers.

You've got BIG dreams.

But underneath all that? Nobody talks about how you’re most likely drownin...

Imagine this… you're about to send a quote to a new customer.

You've done the math.

You know what you should charge. But the second you look at that number, your brain starts to spiral: "What if the...

I’m gonna say something that will probably make you uncomfortable.

You're not mad at hobby bakers.

You're mad they're winning.

And I get it. I really do.

You’ve done the WORK. You’ve put in the ye...

You’re booked out, orders are FLOWING in, your calendar is FULL…on the surface, it looks like you have a “successful” business.

SO why do you still feel BROKE?

To be blunt, it’s because BUSY doesn’t...