And it’s not exactly what you think… 

I’ve heard about a THOUSAND versions of the same story. 

People tell all the time about how they need to have the “PERFECT” product in order to get more customers and increase their sales. They work EXTRA HARD to make sure that everything they put out into the universe is PERFECT.  They’ve got all the TALENT in the world, and they spare no expense when it comes to the latest and greatest tools and classes. 

BUT…. (and by this point I’m already rolling my eyes because I know exactly what’s coming) they complain that they’re just not MAKING ANY MONEY.

And then, I say, “Yeah, no sh*t.”

Because, WHERE ARE YOUR NUMBERS, SIS? Where are the RECEIPTS? Where is the DATA? What are your FIGURES? 

Let’s be real for a sec: In our industry, it’s all rainbows and sunshine as long as we’re talking about CRAFT and the newest cake trends. Trust me, I get it. To us, BAKING CAKE IS LIKE EATING CAKE. It’s fun, it’s stress-free, and we’re freaking good at it ...