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THE BLOG

What Numbers Every Baker Should Be Tracking (But Aren’t) Sep 15, 2026

If I asked you right now:

How much money does your business need to make TODAY just to break even?

Could you tell me? TRUTHFULLY?

What about:

What’s your average order value?

What percentage of y...

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What Is a Good Profit Margin for a Bakery? Here’s What You Should Actually Aim For Sep 08, 2026

If you’ve ever Googled:

“What should my bakery profit margin be?”

You’ve probably gotten 47 different answers.

So lemme make this SIMPLE.

For a specialty bakery, I want you shooting for a 50% to 6...

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Your Bestselling Product Might Be Costing Your Bakery Money Sep 01, 2026

You can create the most STUNNING products in the world, have customers lined up around the block before your doors even open, and still be booked, busy, and broke.

I said what I said.

You can have a...

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How to Calculate Baking Ingredient Costs (Even If You Already Have Them) Aug 25, 2026

There is SO MUCH information online about how bakers should be pricing their products to make money.

Some TRUE.

Some, total BULLSH*T!

And one mistake I see ALL THE TIME?

Bakers thinking that becau...

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Why Your Bakery Is Busy but Still Not Making Money Aug 11, 2026

What indicators do you look for that tell YOU that you have a successful business?

Is it a full calendar?

A continuous influx of orders?

Being tagged in customer photos?

Sold-out markets?

Getting...

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Why Your Baking Business Spreadsheet Is Lying to You (And Costing You Money) May 23, 2026

Most bakers have a spreadsheet.

Very FEW bakers use their spreadsheet.

There’s a difference.

Maybe you downloaded it from Etsy. Maybe someone in a Facebook group swore it changed their life. Maybe ...

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Hobbyists Aren't the Threat. Your Pricing Is. May 20, 2026

I’m gonna say something that will probably make you uncomfortable.

You're not mad at hobby bakers.

You're mad they're winning.

And I get it. I really do.

You’ve done the WORK. You’ve put in the ye...

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Bakery Profitability in 2026: Why Bakeries Are Closing (And How to Know If Yours Will Survive) May 14, 2026
  1. I've been seeing it all over my feed lately.

Another bakery closure announcement. Another "closing our doors" post. Another small business owner walking away from something they poured their hear...

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Best Bake Diary Alternatives for Bakers (2026 Guide): What to Actually Use Now May 12, 2026

If you're reading this, I'm guessing one of a few things just happened.

  1. You realized you have NO idea why your business isn’t making the money you thought it would.
  2. You’re tired of trying to figur
  3. ...
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