THE BLOG

Most bakers have a spreadsheet.

Very FEW bakers use their spreadsheet.

There’s a difference.

Maybe you downloaded it from Etsy. Maybe someone in a Facebook group swore it changed their life. Maybe ...

I’m gonna say something that will probably make you uncomfortable.

You're not mad at hobby bakers.

You're mad they're winning.

And I get it. I really do.

You’ve done the WORK. You’ve put in the ye...

1. I've been seeing it all over my feed lately.

Another bakery closure announcement. Another "closing our doors" post. Another small business owner walking away from something they poured their hear...

If you're reading this, I'm guessing one of a few things just happened.

1. You realized you have NO idea why your business isn’t making the money you thought it would.
2. You’re tired of trying to figur
...