When it comes to MARKETING your business, I’ve often heard people say, “It’s all about spreading the word to AS MANY PEOPLE as you can.”

And to be honest, everytime I hear this, I roll my eyes. And this is why… 

One of the most important things about running a business is getting the word out there. You have to talk about your business, you have to get out into your community, you have to reach different audiences. 

And yes, you SHOULD be using hashtags on social media and talking about what you do when you meet new potential customers.

But if you think that marketing your business just means talking about your business, posting whatever content you want, with no idea who you’re speaking too and what you can do for them, consider this blog post a long-overdue INTERVENTION. Because sis, this is exactly why your SALES suck! 

To reach (and attract) the right customers, you need to focus on reaching the RIGHT people first. These are the people who will be HAPPY to pay YOUR PRICE for y...

The FIRST Summer for the Cake Mamas was BY FAR  the MOST difficult season for us. 

I remember we had little to no FOOT TRAFFIC, our sales were dropping, and our revenue was at an all time LOW. 

I had NO clue what we were doing wrong and was low-key starting to panic because our business was suffering. 

Maybe you’re in the same place, friend? Maybe your sales are at an all-time low and your business is suffering? Maybe you’re a home baker and you’re struggling to attract customers? Or maybe this is your first year in your brick & mortar and have no idea what to offer to resurrect and save your business. 

If any of this resonates with you, READ ON because here’s exactly what I did to SUMMER-PROOF my business! 

Ready for it… 

I got RESOURCEFUL! This means you’re gonna have to step up, put your CEO pants on, get answers and find a way to make it through. 

First thing I did was speak to other local businesses in the community to try to get some answers and if they’ve experienced the ...

Friends… we have a STORY packed episode for this week on the PUSH podcast! 

If you follow us on Instagram (@janellecopeland & @copewitheddie) then you know that we recently celebrated a major milestone of 17 years of marriage! So crazy, right??

This past weekend, we celebrated, laughed, reminisced, and planned for our future but a few HUGE things happened in between all that. 

Here’s a breakdown of what Eddie I discussed: 

• (4:40)- WHAT IN THE WORLD
• (19:20)-That was a B*tch Move
• (24:05)- When your in business you’ll have unhappy customers
• (24:38)- Tips on how NOT to lose your customers when you piss them off
• (26:52)- Don’t be the victim
• (30:20)- Don’t complain about the things you’re praying for
• (40:03)- Eddie PROPOSED! *again… kinda

This week’s episode is FULL of story telling and conversations but we think it’s worth a listen, especially if you’re a business owner (stay tuned for TONS of TIPS). Really though, this episode is for everyone whether you’re married, feeli...

 It’s officially 2022 which means the saying, “New Year, New Me” is going to start making its appearance. 

The thing is, we don’t really like the saying, “New Year, New Me”... we’re all about the saying, “New Year, BETTER Me!” 

If you listen to the PUSH Podcast then you’re the type of person who’s looking to GROW in some aspect of your life. Whether it’s in relationships, your career, in business, or just working on having a more positive perspective and outlook on life; our goal is to help YOU figure out which areas of your life you can improve on and equip you with tips and tools to achieve them. 

In this week's episode we’re sharing  eight key tips we use to help  get over the hump and start actively working towards our New Year goals! 

And to make it easy, we’re making it as simple as learning your A-B-C’S! 

If you’re not sure where to start or have no idea what goals you want to achieve check out this FREE pdf to help you achieve your goals! 

Here’s a breakdown of what Ed...

It’s crazy to think how fast time flies… 

I woke up to a Facebook memory (thanks Facebook) from August 27th, 2020 when Eddie and I celebrated my retirement and the last day The Cake Mamas was in business. 

Being reminded of that day brought back so many memories. From building the business from nothing, to expanding it too two locations, to pivoting into coaching in 2017, to eventually retiring in 2020. 

It brought on a ton of emotions… but looking back, I’m so glad I made the decision I did. The reality is, my passion for baking and creating was gone. I found myself feeling full and excited when it came to coaching and serving others in the small business space. So that’s what I did. 

Once I retired from the bakery, I devoted my full-time to my coaching business with Eddie and now with over a thousand students and four years later, we’ve learned so much from them that we want to share with you. 

Here’s a breakdown of what Eddie and I discussed… 

-10 problems business owners have...