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THE BLOG

Assorted decorated cupcakes and cakes with text “Why Pricing Your Baked Goods Feels Hard,” illustrating common bakery pricing challenges, undercharging, and profit struggles.

Your Pricing Isn’t the Problem… Your Numbers Are Apr 30, 2026

Let me guess…

In the last 6 months, you’ve probably said:

“I need to raise my prices…”
“I think I’m undercharging…”
“I don’t know what I should be charging…”

So you tweak your prices.

You ra...

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Why You’re Making Money But Still Broke (The Real Reason You’re Not Profitable) Apr 14, 2026

You made $4,000 last month.

Your bank account has $200 in it.

And you have no idea where the other $3,800 went.

I'm asking because I've been you. Like, exactly you. Not in some motivational coach w...

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