Valentine's Day is one of the most anticipated holidays for bakers. It’s basically our SUPER BOWL! It gives bakers an opportunity to showcase their creativity and to MAXIMIZE in their profits. But let's be real, it's not always easy to get your business noticed during the busiest season of the year, especially when your competitors aren’t doing the SAME exact thing as you. Pricing and marketing play a HUGE role in gaining traction and success during Valentine's Day. If you're a baker wondering why your sales haven’t taken off during this season or you're new to the game and wondering what to do, then keep on reading because I've got some tips for you.
Your PRICING is ruining your sales!
One of the most common mistakes bakers make during Valentine’s Day is pricing their products wrong. For instance, bakers fail to account for their cost of labor and resources. They fail to consider the time, effort, and money invested in their business, which means they don’t price their products appropriately. What's more, the market competition is stiff during Valentine's Day and underpricing your products could lead to accumulation of losses. However, the same goes for GOUGING your customers. Be thorough with your calculations, factor in all your expenses and resources and then set a realistic price for your products. Don’t look to other bakers and cake influencers for how to price your products. Instead, DO THE MATH, and price accordingly. At the end of the day, it’s your money you’re may be leaving on the table.
I highly recommend the program Bake Diary! It’s super easy to use and you can update it every time you go to the store to purchase inventory. It works by scanning your ingredients and automatically calculates all your expenses and factors in whatever percentage of profit you want and BOOM, pops out a price. You can use the code: THECAKEMAMAS for a discount for an entire year.
Once you have you offers priced out, now it’s time to MARKET THEM!
You NEED a Marketing “RUNWAY!”
It's not just about promoting your stuff, it's about taking your audience, followers and ideal clients on a journey with you. You know that feeling when you're waiting for a new season of your favorite show to drop? You're on the edge of your seat, excited and anticipating what's to come. THAT is the feeling you want to create with your marketing. Give them a behind the scenes of your bakery, sneak peeks, make them a part of the process. When the big reveal finally happens, your followers will feel like they were along for the ride and be more likely to buy. So don't just market your product, give them an experience to remember, that makes them feel like they were actually apart of something.
Valentine's Day is not just about making pretty things, but it's also a crucial opportunity for your businesses to capitalize on. By pricing your products and offers strategically and having a solid marketing strategy in place, you can truly stand out amongst your competitors. Remember to start early, create a buzz around your brand, and offer something unique and special for your customers during this season.
I hope these tips have given you some valuable insights into winning during Valentine's Day. And if you're still feeling overwhelmed or unsure of how to effectively market your business during this time, don’t stress! I have created a special Valentine's Day training that dives deeper into this topic and provides step-by-step guidance on how to make the most out of this holiday.
For only $19, you'll have access to all the insider secrets and strategies that will make your business stand out and thrive during not just Valentine's Day but EVERY HOLIDAY! So don't hesitate, grab my training now and get ready to see incredible results. Happy Valentine’s Day friends!