So you’ve FINALLY hit your dream follower count on Instagram.
Good for you!
After MONTHS of tracking analytics, scheduling AMAZING content, and building a community from the ground UP, you’ve finally hit a number that you’re proud of. And with so many people engaging with your content you can’t WAIT for the sales to come rolling in.
The problem? - they don’t.
And you’re left wondering, “what the HELL am I doing wrong?”
Sis, I’m not gonna sugarcoat it.
The TRUTH is: If you’re still relying 100% on social media to market your business in 2022, you’re setting yourself up for FAILURE.
Sooooo many business owners think that social media is the bread and butter of effective marketing. And I’ll be the first to say that that’s BULLSH*T. Although social media is a NECESSARY and GREAT tool to expand and reach new audiences, it’s NOT the end-all-be-all to your marketing strategy.
Creating visibility for your business is about MORE than creating trendy reels and hoping to go viral overnight. There’s a SH*T TON of other things you should be doing to MARKET and GROW your business.
And having a WEBSITE tops the priority list.
If you’re still sleeping on creating a website for your business, here are 3 BIG reasons why you need to WAKE UP and get on it ASAP (so you can stop wasting your time, and start seeing some real GROWTH instead!)
We’ve all heard at least one horror story about an influencer that’s gotten HACKED and lost 2 MILLION followers.
If this happens to you (and you don’t have a WEBSITE) you won’t just lose your following - your business will lose its ENTIRE audience in the snap of a finger. You’re LEGIT starting over… Imagine that!
And, you can’t cry about it.
Because Instagram, Facebook, Tiktok, whatever social platform you’re using, doesn’t owe you SH*T.
Why? Because you don’t PAY them to use their platform.
And while it can feel great to get free leads, it’s YOUR job to make sure that you have a way to regularly communicate with your customers - NOT theirs.
It’s time for you to take OWNERSHIP of who you’re communicating with, and how you’re doing it.
And the only way to do that is to use a platform that you OWN and can CONTROL - aka a website.
There’s no doubt that social media analytics are important for visibility. But spending all your time checking which posts get the most likes isn’t gonna tell you anything about who your ideal CUSTOMERS are. You know… the ones who are going to PAY TOP DOLLAR for your products & services.
Because the truth is, a hundred mentions MEANS NOTHING when they’re not resulting in PAYING CUSTOMERS.
Which is EXACTLY why you need to be using a system that shows you how much of your content is actually CONVERTING.
Tracking website analytics is the EASIEST, FASTEST, and most EXPANSIVE way to get in-depth info on who your ideal customers are, how they landed up on your website in the first place, and what their behavior’s like once they get there.
All of that data goes a loooong way towards helping you figure out if the content you’re creating is actually converting.
I’m known to tell it like it is. So if you’re STILL thinking that all of this is too difficult, here’s your PUSH:
With the thousands of cheap, simple, easily accessible website tools out there today, you honestly have NO excuse for not having a website in 2022.
(ESPECIALLY when you KNOW how much it can do for your business).
Starting something new is SCARY as sh*it, especially when you have ZERO experience with what you’re trying to do.
So to make it a little easier for you to build your own BADASS website, here’s a roundup of my absolute FAVORITE website tools:
i) Website builder - Wix
Why do I love it? Wix is EXTREMELY beginner-friendly, and it still gives you COMPLETE creative control over your website.
It’s simple, easy to use, and has an AMAZING selection of e-commerce tools, and HUNDREDS of apps to choose from. Plus, you have the option to choose a FREE plan too, which is great for business owners just starting out who don’t have a lot of capital.
ii) Analytics - Google Analytics
This is a super powerful and popular FREE tool and you NEED to implement this in your business TODAY!
Google Analytics lets you analyze your website’s traffic, track conversions, and see where your BUYING customers are coming from along with TONS of other marketing and SEO data.
Why does that help? It shows you WHO’S on your site, HOW they got there, and WHAT they’re looking for.
And knowing who your audience is is CRUCIAL for your business. That way you know exactly who to target, who to speak too, and you’ll have the PERFECT strategy to turn first time visitors into loyal paying customers.
iii) SEO - SEO PowerSuite
SEO PowerSuite is a bundle of four tools that acts as an ALL-IN-ONE toolkit for all your SEO needs. Now if you don’t know what SEO is, it’s search engine optimization, which means how well your business is ranking online when people search on Google,Yahoo,Bing, etc. This tool helps with not only keywords and rankings, (aka, your website appearing higher up on google) but also website optimization, and backlink profile building.
If all that sounds like a foreign language to you, let me tell you - I’ve been there. And to be honest, I’m still their friend with all the NEW tech and tools that continually change. But as a business owner, it’s your job to continue to educate yourself so your business can EXPAND and GROW.
But here’s the good news - SEO PowerSuite was CREATED for people who are just getting started with SEO (aka. YOU)!
So it’s simple enough to figure out on your own, but also POWERFUL enough to make sure you OUTRANK your competitors (and create content that SELLS!)
iv) Email Marketing - MailChimp
I was recently asked whether people even OPEN email newsletters. And let me just tell you this: the data doesn’t lie.
When every DOLLAR you spend on email marketing gets you an average of $36 in return, who cares about open rates? (even though, for email, they’re about seven times more than the industry average!)
To start seeing some actual GROWTH in your business, you NEED email marketing. And the best way to start is with MailChimp.
Not only do they offer a HUGE collection of ready-made email layouts, they also let you segment your subscribers and even track how successful your emails are.
This makes MailChimp one of the easiest and most effective tools out there for people just starting out with email marketing. So no need to be intimated, friend.
(Oh and btw if your number of subscribers isn’t over 10K, it’s free!)
Now that you know why you NEED a website, it’s time to get MOVING, start IMPLEMENTING, and stop sleeping on the FREE tools you can be utilizing to GROW and EXPAND your business!