Hey Friend!
I'm Janelle Copeland!
I help bakers, foodpreneurs, and small business owners build PROFITABLE businesses they love (without burning out)!Â
You’ve nailed the recipes… but building a business? That’s a whole different recipe for success.
And let’s be real - passion and hard work alone won’t pay the bills. But with the right strategies, systems, and support? That’s when you go from side hustle to CEO… from kitchen table to 7-figure business.Â
Ready to stop playing small and start running your business like the BOSS you're meant to be? Let me show you the EXACT steps I'd take to build a WILDLY profitable baking business TODAY!Â
YES! Teach me how!Where are YOU in your business journey? Â
Every bakery business is different, but MOST fall into one of three categories. Pick yours, and I’ll show you the EXACT tools and strategies to help you win!
"I'm just getting STARTED"
First OFF, CONGRATULATIONS!Â
You’ve decided NOW is the time to kick-start your journey to becoming a BAD A** bakery owner! And now you wanna learn the ins and outs, the nitty-gritty, so you can start the RIGHT WAY and make some money!
But where do you start? What should you focus on first? How do you actually turn your passion into profit?
I got you.
Learn the ESSENTIAL steps to starting your bakery business… THE RIGHT WAY inside my FREE “Bake Out Your Business Bundle!”Â
This bundle is designed to help you lay the foundation for a bakery business that actually makes money- without the confusion and overwhelm.
Download my FREE bundle!
"I’m Ready to GROW & make MORE MONEY!"
So, you’ve started selling your baked goods—amazing! But if you find yourself... working way too hard for way too little profit…
second-guessing your pricing…OR wondering why your sales aren't matching your effort ...
It’s time to get strategic and learn WHERE you’re missing the mark! (cause friend, we didn’t start a business to be BROKE and BUSY!)Â
Grab my FREE Top 10 Pricing Mistakes Guide for Bakers and learn the most common bakery pricing mistakes that are costing you money. Inside, you’ll discover how to avoid undercharging, price your cakes and baked goods with confidence, and finally run a profitable bakery business.
Download your FREE B.S. Pricing Tips!"I'm READY for more FREEDOM & GROWTH!"Â
You BUILT and GREW your bakery business from the ground up. CHEERS to you, friend! You’ve got staff, sales, and momentum. But now you’re asking yourself the BIG questions…
Do I expand? Do I franchise? Do I sell?
How do I keep growing without giving up more of my life?
It’s time to think bigger and explore what’s truly possible. And I've got the program just for YOU!Â
My Baking Business Accelerator (BBA) is a HIGH-TOUCH, implementation-focused program designed for serious bakery owners who want to hit consistent 10K months while building a profitable, systemized, and scalable business.Â
And it's EXACTLY what you need so you can build a bakery business that gives you freedom, impact, and long-term success. (No matter what that looks like for YOU!)Â
Apply for BBA here!
Work With Me!
Whether you’re just starting out or looking to scale your bakery business to new heights, I’ve got a solution to meet you where you are. Here are the ways you can work with me to unlock your business potential and maximize your success!
Power Hour Community
Let's be real, entrepreneurship is LONELY AF! But it doesn't have to be! Check out my Power Hour community to learn, grow, and connect with bakers and small business owners just like YOU, who get it. From quick wins to big breakthroughs, my Power Hour community gives you LIVE support, accountability, and the strategies you need to keep moving forward.
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Courses
I believe in building a business that works for YOU, not the other way around! Welcome to bakery business school - but I promise, it’s WAY more fun than the textbooks. These courses are designed to empower you as the BOSS and leader you were meant to be, and give you the exact step-by-step tools to grow your bakery with confidence.Â
Coaching
Motivation is GREAT... but it will only get you so far! You NEED strategy! My coaching programs are for the bakery owner who's ready to stop winging it and start winning. Whether it’s private 1:1 support or my signature accelerator, this is where we roll up our sleeves and create the plan that gets you results.
"Thank you so much for being a part of my grand opening AND coaching me through it all. I literally wouldn't have achieved my grand opening goals, and also where I am today! There are so many times I wanted to throw in the towel, but you're constantly reminding me of everything that I've achieved and everything I've overcome."Â
-Jessica Bahn
Owner of Fancy Flavors
Running a business is TOUGH, but these resources make it EASIER!
I know firsthand how overwhelming it can feel to do #AllTheThings in your business - but you don’t have to figure it out alone. These are my most popular (and proven!) resources to help you work smarter, boost your profits, and grow your business with CONFIDENCE.
Savvy Sales BundleÂ
Get my Top 5 SAVVY SALES SECRETS now! This BUNDLE PACK includes 5 pdfs worth $145! Click to learn how to better PRICE your products, and how to SELL BETTER online, in person, via email and via social media for only $29!
Ai Made Simple For Bakers
Leverage AI to automate marketing, streamline orders & grow your bakery faster inside this 2-hour training for only $39!Â
Social CelebratorÂ
The Social Celebrator is a monthly guide FULL of already-done-for-you social media captions, a complete list of National Holidays, hashtags, and promotion inspiration to help ease the confusion of WHAT to post on social media each day to market your bakery business!Â
What Business Owners have to say
“I took the Passion to Profit online course back in 2018, and it was a game-changer for my business! The course taught me how to truly understand my business in so many ways, which was incredibly helpful. I learned how to price my cakes correctly, put effective policies in place, and realize that I wasn’t charging enough for my labor, work, and talent. Janelle, as a coach, teacher, and mentor, has been invaluable throughout these many years—her wisdom is incredible. Passion to Profit isn’t just a course; it’s a community of people who support and help each other. I highly recommend it to anyone looking to take their business to the next level!”
- Kristina LaVallee
Owner The Cake GirlÂ
"I took Janelle's course a few years ago, and it was truly life-changing. Her guidance helped me rebrand into a luxury brand and start catering to my ideal clients. She gave me the confidence I never know I had and introduced me to positive affirmations and enlightening reading materials. This expansion of my thinking enabled me to work on myself and grow into a more professional business owner. It was worth every penny!"Â
-Mariama Sallah
Owner Delectable CakesÂ
Not Your Average Suzy Homemaker Blog
Where REAL TALK meets REAL RESULTS! From pricing to sales to scaling, this is where bakery owners learn how to grow profitable businesses.Â
"I just wanted to take a moment to thank Janelle for all the help in making me a better woman, mom, business owner, wife, and person in general. I cannot even begin to tell you HOW MUCH you have changed my life between your posts, podcasts, and especially Passion To Profit. In the past year and a half I've gone from a business I thought I was gonna have to close... to this year I moved the bakery, just signed a lease to add an expansion, we had FULL RECORD BREAKING sales last month and my husband and I save enough money over the past year to put the deposit on our dream home being built! Without you, I know there is NO WAY we'd be in the position we are. Thank you for everything you do!Â
-Carrie ShelleyÂ
Owner of Enchanted CakesÂ
Learn the 5 secrets to building an UPSTOPPABLE, THRIVING baking business
It's time to QUIT playing small and STOP settling for crumbs! Get inside my FREE 5-Day business workshop for bakers and small business owners who are READY to learn the 5 secrets to success so they can build a THRIVING business year after year.Â
I'M SO IN!
