When it comes to MARKETING your business, I’ve often heard people say, “It’s all about spreading the word to AS MANY PEOPLE as you can.”

And to be honest, everytime I hear this, I roll my eyes. And this is why… 

One of the most important things about running a business is getting the word out there. You have to talk about your business, you have to get out into your community, you have to reach different audiences. 

And yes, you SHOULD be using hashtags on social media and talking about what you do when you meet new potential customers.

But if you think that marketing your business just means talking about your business, posting whatever content you want, with no idea who you’re speaking too and what you can do for them, consider this blog post a long-overdue INTERVENTION. Because sis, this is exactly why your SALES suck! 

To reach (and attract) the right customers, you need to focus on reaching the RIGHT people first. These are the people who will be HAPPY to pay YOUR PRICE for y...

We’re so excited to welcome back our special guest this week, ex NFL player, speaker, and now author, Anthony Trucks! 

If you’ve been listening to the podcast for awhile you may remember Anthony back when we had him on episode 30! Just as the pandemic was starting, we welcomed Anthony on the PUSH podcast to talk about making Shift Happen in our lives to achieve happiness, success, freedom, and fulfillment. Now that life is starting to shift to a sense of normalcy, we decided to bring Anthony back to discuss how he pivoted during the pandemic and what he learned about human identity; including his own.  

Here’s a breakdown of what Anthony, Eddie and I discussed…

• What in the world - The interwebs of craziness (02:41)
• Developing confidence through action (15:27)
• Leveraging your network to launch something new (21:14)
• How to navigate through discomfort to acquire a new identity (24:57)
• Do the work in the dark, so that you can shine in the light (29:16)
• Why you need Pinky finger...