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THE BLOG

Why Getting Customers Feels Hard Right Now (And What Business Owners Must Do Differently) Feb 03, 2026

“It’s Not the Math - It’s the Customers”… Or Is It?

I recently shared a video breaking down how to make $1,000 in Valentine’s Day pre-orders.

Just simple math.

And one comment immediately stood out...

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Why NOT Having an ICA (IDEAL CLIENT AVATAR) will RUIN your business! | Janelle Copeland Aug 09, 2022

When it comes to MARKETING your business, I’ve often heard people say, “It’s all about spreading the word to AS MANY PEOPLE as you can.”

And to be honest, everytime I hear this, I roll my eyes. And t...

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