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Hey! I'm JANELLE!

I'm an Artist, Educator, Multi-passionate Entrepreneur, and Founder of The Cake Mamas.

I TEACH SMALL BUSINESS OWNERS HOW TO CREATE  UNSTOPPABLE BRANDS AND INCREASE THEIR PROFITS!

Because let's face it... If you're not making money, your business doesn't make sense.

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Why NOT Having an ICA (IDEAL CLIENT AVATAR) will RUIN your business! | Janelle Copeland

Aug 09, 2022

When it comes to MARKETING your business, I’ve often heard people say, “It’s all about spreading the word to AS MANY PEOPLE as you can.”

And to be honest, everytime I hear this, I roll my eyes. And this is why… 

One of the most important things about running a business is getting the word out there. You have to talk about your business, you have to get out into your community, you have to reach different audiences. 

And yes, you SHOULD be using hashtags on social media and talking about what you do when you meet new potential customers.

But if you think that marketing your business just means talking about your business, posting whatever content you want, with no idea who you’re speaking too and what you can do for them, consider this blog post a long-overdue INTERVENTION. Because sis, this is exactly why your SALES suck! 

To reach (and attract) the right customers, you need to focus on reaching the RIGHT people first. These are the people who will be HAPPY to pay YOUR PRICE for y...

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