THE BLOG
There’s no “NICE” way to say this, so I’m just gonna say it…
Most bakers aren't pricing their cakes for profit- and it shows.
You're pricing them to simply survive. To just "make it work." To cover ...
“I just feel weird charging that much…”
“I don’t know how to get over feeling guilty…”
“No one would EVER pay that much for cake…”
If you’ve ever had ANY of these thoughts when pricing your product...
This deserves to be said in all caps: YOU NEED TO REALIZE THERE’S MORE TO RUNNING A “PROFITABLE” BUSINESS THAN ADDING UP THE COST OF YOUR INGREDIENTS AND YOUR TIME.
First, lemme just say, PROFIT is n...