THE BLOG

How to Stop Feeling Guilty Charging More for Your Cakes (And Actually CLOSE the Sale) Mar 27, 2026

“I just feel weird charging that much…”

“I don’t know how to get over feeling guilty…”

“No one would EVER pay that much for cake…”

If you’ve ever had ANY of these thoughts when pricing your product...

How to Price Your Cakes for Profit (Bakery Pricing Formula Explained) Mar 10, 2026

This deserves to be said in all caps: YOU NEED TO REALIZE THERE’S MORE TO RUNNING A “PROFITABLE” BUSINESS THAN ADDING UP THE COST OF YOUR INGREDIENTS AND YOUR TIME.

First, lemme just say, PROFIT is n...

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