Buckle up, friend… because this one might sting a little 😅

But if you let it sink in, it’s going to CHANGE the way you look at selling your products forever.

And honestly? This might be the TURNING POINT that finally helps you get out of your own way and step into the CEO your business has been waiting for!

Let’s get right into it…

The Part No One Warns You About

Most bakers and creative entrepreneurs get into business because they LOVE the art of creating. It’s exhilarating and really rewarding to see smiles on people’s faces when they marvel over what you do!

And getting PAID for it is a HUGE PLUS.

But nobody warns you about THIS CRUCIAL part of running a business:

If you want a PROFITABLE business…

If you want consistent orders…

If you want people lined up for your cakes, cupcakes, jewelry, to get their hair done by you, their nails, etc.

You have to learn how to SELL. Period.

(And NOT in a sleazy car-salesman, “Can I interest you in this extended warranty?” kind of way 😬)

Selling - real, authentic selling - is simply COMMUNICATING the value of what you already do.

It’s telling the story behind your product or service.

It’s painting the picture of WHY people need it.

It’s showing your customer how their life gets BETTER by buying from YOU.

And here’s the truth, friend…

You’re not just a baker.

You’re not just a hairstylist.

You’re not just a balloon maker.

You’re a MASTER SALESWOMAN. You’re the storyteller. You’re the CEO.

And CEOs don’t hide behind their products.

CEOs don’t hope someone magically finds them.

CEOs SELL with confidence, purpose, and clarity.

Today, I’m going to teach you how.

1. Understand This First: People Don’t Buy Products… They Buy BRANDS

I know you’ve heard this before, but let’s keep it REAL for a second.

You might have the BEST-tasting cookie in the entire world.

You may be the MOST TALENTED hairdresser, balloon artist, or nail tech.

But your customers aren’t just buying your product or service- they’re buying from YOU and what you bring to the table.

At The Cake Mamas, we sold over-the-top unicorn cupcakes for SEVEN DOLLARS each.

Were they the best-tasting cupcake we ever made? They were good, but probably not.

Did we make people FEEL something? YES.

We sold the FUN.

We sold the EXPERIENCE.

We sold the “OMG I NEED THIS for my kid’s birthday!” vibe.

When people BELIEVE they need your product, they’ll spend whatever it takes to get it.

Selling isn’t pushing.

Selling is positioning.

2. If You Hate Selling… It’s Probably Because You’re Doing It Wrong

Most bakers and creative entrepreneurs don’t “hate selling”…

They hate feeling AWKWARD.

And that awkwardness comes from talking about the what instead of the why.

Here’s what most bakers post:

❌ “Here’s my new cookie!”

❌ “Here’s a cake I just made!”

❌ “Here’s this week’s menu!”

And then they wonder why sales are inconsistent.

Instead, try this:

✨ Tell the story of how it’s made.

✨ Share why it matters.

✨ Show the occasions it’s perfect for.

✨ Highlight the people who buy it and love it.

✨ Explain WHY you created it.

✨ Describe how it makes their life easier or more joyful.

If you want a connection → you need a story. If you want sales → you need a strategy.

This is how you stop sounding like the “sleazy salesman”… and start sounding like the CEO of your brand.

3. CEOs Sell Through VALUE - Not Desperation

Desperation looks like:

• Dropping your prices when people hesitate

• Posting and praying

• Waiting for someone to “discover” you

• Feeling guilty for charging correctly

• Hoping your talent speaks for itself

But CEOs do things differently:

✔ They know WHO they’re selling to

✔ They know WHY their customer needs it

✔ They explain VALUE instead of shouting “BUY FROM ME!”

✔ They use storytelling, timing, and strategy

✔ They promote long before they launch

✔ They price with confidence

✔ They ask for the sale - boldly

Listen, friend…

Having phenomenal products is the baseline. Knowing how to SELL them is what builds a business.

4. The Most Important Mindset Shift: You’re Not Annoying People - You’re Helping Them

Your customers are overwhelmed.

They’re busy.

They’re juggling work, kids, holidays, school events, LIFE.

You promoting your product isn’t annoying - it’s HELPFUL.

You’re saving them time.

You’re solving a problem.

You’re giving them a delicious, beautiful option that they don’t have to bake themselves.

Whether you feel this way or not, your customers aren’t thinking, “I wish she’d stop posting.”

What they actually think is:

“Oh, thank God… I needed this reminder. I need to order.”

Showing up IS service.

Selling IS service.

5. Here’s How to Sell Like a CEO (Even If You Hate Selling):

1. Start with a story, not a product.

• Why did you make it?
• Who is it perfect for?
• What inspired it?
• What moments does it elevate?

2. Talk about the PURPOSE behind what you sell.

• Beautiful treats for a special moment
• Stress-free gifting
• Convenience for busy moms
• Unique desserts that WOW guests

3. Use content that builds desire.

• Behind-the-scenes
• Countdowns
• Testimonials
• Unboxing videos
• Holiday reminders
• “Get it before it’s gone” messaging

4. Build confidence through clarity.

• When you know your pricing…
• When you know your capacity…
• When you know your strategy…
• You stop sounding uncertain and start sounding like a leader.

5. Practice selling DAILY.

• You wouldn’t ignore your recipes or your skills…
• So why ignore sales?
• Sales is a muscle - the more you use it, the stronger it gets.

6. Want to Become a Confident Sales Queen? I’ve Got You.

I created a tool that AUTOMATES your sales processes - templates, scripts, email responses…

So you can confidently communicate with your customers and stop second-guessing every message.

It’s the easiest way to start selling like a CEO- without feeling pushy, desperate, or salesy.

👉🏼 Head to janellecopeland.com, grab my TOP 5 sales guides and become the SAVVY SALESWOMAN your business needs.

Talent Makes You a Good Baker, BALLOON ARTIST, HAIRSTYLIST…

But Sales Make You a BUSINESSWOMAN.

You deserve to make money doing what you love.

You deserve consistent orders.

You deserve to grow.

And that starts right here - with confidence, clarity, and CEO-level selling.

You’ve got this, friend.

And I’m cheering you on every step of the way. 💛