Booked Out But Still Broke? Here’s the Pricing Formula No One Taught You!

Let’s get real for a second, friend…

If you’re adding up your butter, sugar, and time and calling that your pricing strategy - I’ve got news for you. You’re not running a “profitable” business… you’re running a non-profit organization. 😳

You NEED to realize there’s more to running a “PROFITABLE” business than adding up the cost of your ingredients and your time.

Most bakers starting out make this mistake ( even some bakery owners who have been in business for YEARS) - I did too. You’re working your ass off, booked every weekend, staying up late to finish orders - but your bank account doesn’t reflect your effort, time, and TALENT.

It’s not because you’re lazy or untalented. It’s because you’re using the WRONG formula.

Some of you think you’re doin’ BIG THINGS with your pricing.

Problem: YOU’RE USING THE WRONG FORMULA.

1️⃣ Cover your ingredients and supply costs

2️⃣ Pay yourself

Following this advice makes you a NON-PROFIT BUSINESS. Period. 😢

Oof. Let that sink in.

Costs + Labor Costs = Just the COST OF DOING BUSINESS.

That’s not profit. That’s survival math.

And survival math won’t get you out of your home kitchen, pay your bills, or fund your future storefront dream.

💡 The Formula Nobody Taught You (Until Now)

Here’s the real formula you should be using when pricing your baked goods:

Costs + Labor Costs + Desired Profit = a “FOR PROFIT” Business. 🤯

Your labor cost - or hourly wage - is your salary.

That’s what pays for your groceries, your kid’s soccer, your Netflix, and your Starbucks runs. ☕

Your profit?

That’s what’s left over after ALLLL the bills have been paid.

And if you’re not intentionally building profit into your pricing from the very beginning, there won’t be anything left. Period.

💰 What Profit Actually Does For You

PROFIT is what gets reinvested into growing the business - upgrading or purchasing new equipment, ordering new tools, hiring your first employee, or signing a lease on a commercial kitchen.

Profit is what gets paid out to the owner after the end of the year for working her face off and DILIGENTLY managing her numbers.

Yes. YES. YES. 🙌🏼

Profit is freedom.

It’s how you stop surviving and start scaling.

It’s what lets you invest back into your dream instead of constantly scraping by.

So let’s Break It Down

Let’s make it practical for a sec.

Say you charge $75 for a cake.

• Ingredients & supplies: $35
• Labor (your time): $25 X 4 hours = $100
• Total = $135

That leaves $60

Now subtract packaging, electricity, marketing, delivery gas, etc.? You’re probably in the red. 😬

And if you’re not adding your desired profit from the beginning, you’ll never get ahead.

That’s why it feels like you’re working non-stop, your bank account is sitting where it’s sitting and still can’t breathe financially.

🚀 For Those Dreaming of a Storefront...

Your next goal might be to open a bakery one day - and I’m here for it.

But here’s the truth:

Those of you looking to open an actual storefront - you must FIRST be able to generate and calculate a PROFIT on your products, from home, before you can even begin to save up the money required to open a bakery!

You can’t scale what’s not profitable. Period.

If you don’t have profit at home, you’ll just take that problem with you into a commercial lease - and it’ll eat you alive.

🧠 The Hard Truth (And the Hope)

If anyone else has taught you otherwise, they’re wrong.

And listen, that’s not judgment - that’s just the TRUTH about running a business.

Now that you know how to PROPERLY calculate your prices, you can start running your bakery like a business instead of a side hustle that drains your energy and your wallet.

You deserve to make money doing what you love. You deserve to pay yourself, grow your business, and still have something left over at the end of the month.

✨ Ready to Fix Your Pricing Once and For All?

If this hit you in the gut (in the best way 😅), it’s time to stop guessing and start growing.

Grab my FREE 10 B.S. pricing tips to learn what else to AVOID when pricing your products so you can start pricing like a CEO - not a hobbyist.

And if you’re tired of STRUGGLING to make real money in your business, learn my EXACT step-by-step pricing process for profitability so you can stop worrying about money and start focusing on growing your business inside my PRICING FOR PROFIT training!

Because, friend, you’re not here to work for free.

You’re here to build something that lasts. 💪🏼