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 I'm on a mission to help bakers and small business owners stop playing small and start leveling up! 

It’s time to step into your role as CEO, take charge of the business side of baking—from pricing to marketing to systems—and build a thriving business. No more guessing, it’s time to take action and do the work that creates real results!

THE JANELLE COPELAND

MINI COURSE SUITE

Your Fast-Track to Thriving as a Bakery CEO!

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HOME FRONT TO STOREFRONT

The Bakery owner's guide to opening their dream storefront!

I get tons of questions about how long it took me to grow out of my home business, "WHEN did you know it was the right time?"

People also wanna know how we found our space, what it cost to open/build a bakery, and a million other questions about what it takes to GRAND OPEN, stay in business, manage employees and FIND CUSTOMERS, so I’ve compiled a ton of information that I WISH was perfectly packaged for me when I was looking to grow my home business 10 years ago inside my mini-course, Home from to Storefront! 

TEACH ME HOW!

PERFECT POP-UP

The small business owner's guide to participating in events of ANY KIND! 

Let's talk events! 

I truly believe events are the #1 WAY for small businesses to get more EYES on their brand, grow their customer base, and connect with their community. This is why I’m sharing my insider do’s and don’ts about planning, preparing, and participating in any event! Because these are all the tips I WISHED I had when I first started doing events (Plus, I wanna help you make some money while doing it)! 

SHOW ME HOW!

MEET YOUR NEW BUSINESS BESTIE!

Hi! I'm Janelle Copeland! Founder of The Cake Mamas, Business Strategist, Educator, Podcaster, Mom, and ultimate foodie! 

In 2009, I started my bakery business from NOTHING after filing for bankruptcy and built it into a multi-million dollar business. After 12+ years of running my own brick & mortar with LOTS of HIGHS & LOWS along the way, I hung up my apron to coach and mentor small business owners like you – so you don’t have to learn the HARD WAY like I did!

FEATURED IN:

Turning Haters into Fans: How to Respond to Negative Reviews

Oct 15, 2024

14 Lessons I WISHED I Knew Before Starting A Business!

Oct 08, 2024

Unlock your FULL CEO potential inside my monthly coaching community, POWER HOUR

Running a bakery is more than just making beautiful cupcakes. It’s about thinking like a CEO and making decisions that set you up for long-term success. My Power Hour community is designed to give you the roadmap, strategies, and support you need to stop guessing and start growing your baking business!

LEARN MORE!

Bringing the TRUTH, tips, and NO B.S. tough love- straight to your inbox! 

Join my email list for REAL, actionable advice, honest insights, and the occasional kick-in-the-ass motivation you didn’t know you needed. I’ll help you cut through the noise, make bold moves, and build the business you’ve been dreaming of. No spam, no sugar-coating—just the tools to get you where you want to be!