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This digital course, jam-packed with recorded training, comprehensive resources, and actionable tips- is everything you NEED to build a thriving baking business!
-Carrie Shelley
one-time payment
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"I was freaking out about PTP, but then I decided my future was worth it. And I have doubled my following from real locals who are placing more orders in one month and I had all year."
"I was freaking out about the cost of PTP, but then I decided that I wanted to take that next step in my business, and I generated three times more revenue in the first month then I had all year. On top of that I am more confident than I have ever been and I’m ready to open a storefront!"
"I was freaking out about the cost of PTP and called my mom to ask her what I should do and she said 'That is way too much money!' So I did it anyway! And NOW, I'm able to confidently value my work and I've had a complete mindset shift!""
"I was freaking out about the cost of PTP, but then I took a leap of faith and now I am making more money on one cake that I used you on three. I am also more confident on my pricing, cost, and operations."
"I was skeptical about the cost of PTP versus the return I would see in my business profits. I took the time to reach out to a few graduates in with their support I made the decision to join. It was not easy to shell out the money but I knew I couldn’t stay where I was any longer. Since April I have more than tripled my sales from last year, hired for the first time ever and have a sales goal that I know I will meet and exceed this year. This is not a magic words, you have to do the work but as long as you keep your mind open and great things will start to happen. I guarantee that! If you want to reach out and chat I’m available anytime!"
"I was freaking out about the cost of PTP, but then I realized I needed a coach like Janelle to push me and help me grow my business. Now I’m moving into a perfect size bakery with the new branding image for my business."
"Janelle changed my life for the better! Her pricing strategy and the whole course gave me so much confidence. It allowed me to shift my mindset, rebrand, and start attracting my ideal client. Thanks to Janelle and Eddie I wouldn't have known that this is possible for me. I will forever be grateful for that."
The step into your power as a CEO week!
We’ll kick off Passion To Profit by stripping away everything you know (or thought you knew) about running a business. We get down to the nitty-gritty from your habits, routines, mindset, and HOW you may be sabotaging your own success so you can start to THINK and FEEL like the BOSS you want to be (AKA the get your sh*t together week!)
Pricing is an EPIDEMIC in the baking industry and I’m here to cure y’all. This is where you’ll learn whether or not you’re running a non-profit organization and if you’re leaving money on the table. I’m sharing my step-by-step guide to PRICING your products for PROFIT with confidence so you can triple your revenue year after year.Â
 Now that we know how to PRICE our products to start making some real money, it’s time to find and attract your DREAM clients who would LOVE to pay your price.
Your brand speaks for your business BEFORE you can. As bakers, we love to create but it’s safe to say the role of graphic designer isn’t our forte. So, how do you make the BEST impression possible and avoid those costly branding mistakes? By learning the DO’s and DON’Ts of branding you can market your business to attract your dream customers.
Knowing what to POST and WHAT to say is stressful (and time-consuming!), but it doesn’t have to be. In this module, I’m sharing with you how to craft killer copy that will get your customers screaming, “YES! I need this” and a straightforward strategy that will have you spending less time scrolling and more time doing what you love.
 Selling can feel SLIMY and uncomfortable but when you know the art of sales, selling becomes so much easier! And I’m gonna help you understand the sales process from beginning to end so you can feel confident and clear when selling.
 Say goodbye to overwhelm and hello to peace and feeling energized! One of the BIGGEST struggles among bakers and business owners is our lack of TIME. Because of this, we become overwhelmed, burnt out, and resentful towards working on and in our businesses. The answer: creating systems and implementing processes that eliminate chaos and offer clarity and direction. In this module, I’m going to teach you how to create and implement processes and systems in your business that will give you MORE TIME and freedom to do the things you want to do.
To help you stay accountable, track your progress, and reach your goals
To help you track what it costs you to do business. The cost analysis worksheet will help you track and monitor your costs to ensure you’re charging properly and making a profit in your business.
Your branding speaks before your products can. The Branding roadmap is a complete resource with questions to help you shape your branding message and story to attract your dream clients.
Utilize this plug-and-play resource to BREAKDOWN what it actually costs YOU to make a cake to ensure you are pricing your products correctly! It will not only help you through the process of establishing your costs BUT, most importantly your GROSS margin
The customer segment chart will help you IDENTIFY your ideal client so you know exactly what you need to say and do in order to get your dream clients to say YES to doing business with you.
This resource will accurately depict how much of YOUR TIME you are spending when making a cake and HOW MUCH you should be charging per hr! *Spoiler alert* you’re probably not accounting for EVERYTHING you should so you’re leaving money on the table that should be in your bank account.
An ALREADY-MADE-FOR-YOU, ready-to-go, daily guide to KILLING IT on Social Media! The Social Celebrator is a monthly guide FULL of all the fun, trending, and wacky holidays you should be creating content around in your business. With pre-written customizable captions, hashtags, and content ideas, you can CUT your scrolling time in half and make creating content for your business a breeze.
You’ll also get access to our PRIVATE Facebook group so you can ask questions and receive support from other business owners who have gone through or are currently going through the program.
one-time payment
Plus get access to:
HI! I’M JANELLE COPELAND! CEO, FOUNDER OF THE CAKE MAMAS, PODCASTER, EDUCATOR, AND BUSINESS STRATEGIST
I’ve been in the baking industry for over a DECADE! I started off just like you… from my home, had no money, and was trying to build a business from the ground up.
Real talk though, turning my home bakery into a LEGIT business was a whole different story.
PLOT TWIST: I made it happen! I grew my baking business to 7-FIGURES, built/managed a team of 20+, and appeared on Food Network (multiple times), I’ve done it all...Now I wanna help YOU do the same.Â
Passion To Profit is the ULTIMATE compilation of my business expertise, secret formulas, and insider do’s and don’ts so you can turn your dream into a profitable business.Â
I’ve coached thousands of business owners on how to take action, grow their businesses, and close sales with my proven blueprint… will you let me help YOU next?
BUY NOWWhat makes this course so great is that you can go as FAST or as SLOW through the course as you'd like. So, if life feels a little busier during certain seasons, you can always pause the course and dive back in whenever you're ready!Â
Unfortunately, because you get IMMEDIATE access to all the bonuses, resources, and training the second you hit 'BUY' we do not offer refunds or cancellations at this time.Â
When you purchase Passion To Profit you get LIFETIME access to the course and all its materials.
Yes, while my direct experience and expertise is in the baking industry, this course focuses on universal business strategies that work for ALL kinds of creative businesses.
This version of Passion To Profit does NOT include live coaching. However, the BEST part about this version is that you get to move through the course at your own pace while still having access to previously recorded live coaching calls. We only launch our LIVE version of this course two times per year which does include live coaching. When you purchase Passion To Profit TODAY you will be able to add the “live access” to your course once the LIVE version becomes available for only $99! If you’re interested in waiting for the live version of Passion To Profit instead, you can join the waitlist here.Â
When you invest, you get access to our PRIVATE Facebook community where you'll able to ask questions and receive support from other business owners who have gone through the course (or are currently going through it!)
It's NEVER too soon in your business journey to learn the ins and outs of running and operating a PROFITABLE business. In fact, we encourage business owners who are just starting out to take this course so they can create a SOLID foundation in their business that they can build upon.
 After the course, I felt fortified and accomplished, poised to step into my business with confidence. PTP taught me to connect professionalism. I wasn't social before. Now I'm able to walk up to people with an elevator pitch. Not joining PTP will keep your struggling business on life support while you waste time deciding to pull the plug. There's money out here for EVERYBODY to make, you may as well spend a little to learn how to make A LOT!"
- Yolanda M. White (Owner/Pastry chef of Miss Landa Cakes)
Invest in Passion To Profit TODAY!
one-time payment
Plus get access to: