It’s time to quit playing small and STOP settling for crumbs!

Take back CONTROL of your business and soar to new heights in 2023!

Learn the 5 secrets to building an UNSTOPPABLE, THRIVING baking business in my FREE 5-Day Back To Basics training! 


Growing a business is like baking a cake...

It’s messy, crumbly, and unstable at times, but it has the potential to become a freaking MASTERPIECE. Like a Cake Boss, Ace of Cakes, and Amaury Guichon-level masterpiece! But here’s the million-dollar question – How do you SKIP the mess and get to the GOOD part?! You know, the one where you’re grand opening your second location, being featured in magazines, on tv, working with celebrity clients (who pay YOU!), and doing more of the things you LOVE. Lemme tell you, after 12+ years in this industry, I’ve learned that the ONE thing that sets a successful business apart from one that fails is it's foundation.

You may be working you a** off creating the most amazing products and even have a good amount of repeat customers (which is AWESOME!). 

BUT you may still feel like things aren’t moving fast enough or you’re not making as much as you DESERVE. 

And here’s WHY…

You may have started this business because you love the art of creating. 

Or maybe because a friend or family member needed a cake. You did it, It came out pretty freaking good, and everyone gassed up you saying, “You should start a business!” 

So you did! 

It took off! You’re now making cakes maybe part-time or full-time, you’re getting return customers, and things are going good. 

UNTIL you realize you’re working for pennies, spending less time doing the things you love, feeling tired and burnt out all the time, and ALWAYS wondering when, or IF,  things are gonna change. 

The good news is, everything can change (for the BETTER), right now… 


A FREE 5-DAY LIVE business workshop for bakers, small business owners, and creative entrepreneurs who’re READY to learn the 5 secrets to success so they can build a THRIVING business year after year.

For 5 days straight, you're gonna get

⭐An info-packed LIVE video where you’ll learn game-changing pieces of business advice that I wished I learned sooner when building my bakery business. No gatekeeping here! 

⭐A downloadable worksheet sent straight to your email with an action item for you to do ON THE SAME DAY. We’re getting STRAIGHT to business! 

⭐A Facebook community FULL of badass baking and creative powerhouses who’ll be doing the challenge with you, cheering you on, supporting you AND sharing their own experiences inside the group! 

⭐ Lifetime ACCESS to every video so you can re-watch anytime you feel stuck, unmotivated, or just need a little push to get you through the difficult seasons of business (and trust me, there will be LOTS of these) 

And it’s 100% FREE. ZERO strings attached! 


It wasn’t that long ago that I was covered in flour from head to toe, laying on the floor in my bakery, overworked, overwhelmed, praying for something different… 

Praying for HELP,  praying for someone to lead me in the right direction, SOMEONE to tell me that I’m on the right track.

Maybe you’re where I was back then.

Maybe you’re looking for SOMEONE to show you the light at the end of the tunnel.

I created this 5-day training because I want to be that person for YOU. No gatekeeping, no hoarding secrets, because there’s room for ALL OF US to win! 

I’m sharing with you the 5 secrets successful entrepreneurs KNOW and apply to their businesses (that you should be doing too!) 

No more second-guessing, overthinking, or wondering if you’re on the right track. 

After this 5-day training, you’ll understand how you’re operating your business so you can scale your business year after year. 

And that’s what we ALL want at the end of the day, am I right???? 

Here’s a sneak peek into the 5 Business Secrets that we’ll cover during this FREE TRAINING that TRANSFORMED my business

(and I promise will TRANSFORM yours too!)

DAY 1: Business Mindset

Your business is NOT your baby, so you have to STOP treating it like one. On day one, we're gonna dive into how to work ON your business, not IN it. 

DAY 2: Why your sales SUCK

Hint: It's not YOU, your talent, or your pricing.

DAY 3: All things PRICING $$$

Proven TIPS, TRICKS and STRATEGIES on how to make MORE MONEY in your business and INCREASE your profitability

DAY 4: Social Media Magic

Get expert advice on how to GROW your following quickly and turn them into LOYAL, RAVING customers.

DAY 5: How to get it ALL done

WITHOUT feeling overwhelmed, overworked or wanting to quit all the freaking time! We're working smarter, not harder. 

Hey! I'm Janelle!

I’m an artist, educator, entrepreneur, and founder of the award-winning bakery, The Cake Mamas (that landed me on FoodNetwork not once, not twice, but FOUR times!).

When I started my baking business, I didn’t know sh*t about being a business owner. I had ZERO experience, had just filed for bankruptcy, had NO MONEY and had to learn EVERYTHING the hard way. And I made TONS of expensive mistakes along the way.  I didn’t have anyone or anything telling me what I should do or how I should do it. I had to figure it out all by myself. And maybe you’re in this same situation too! 

But after YEARS of experience, research, wins and losses, and 12+ years of running my own SUCCESSFUL brick-and-mortar bakery, PLUS working with HUNDREDS of business owners (like you), I’ve learned that the ONLY way to guarantee business success is by PERFECTING the BASICS when you’re first starting out. 

So whether you’re a newbie in business doing this for the first time or have been in the game for YEARS hoping to get UNSTUCK, do something different, and GROW -- I’m here to HAND you the tools, secrets and strategies you need to create the RIGHT foundation for your business EMPIRE! 

"I feel so blessed that I found this video series. Thank you so much for your insights! "

Amy Adams Romriell

"I'm just starting my business and the workshop helps me a lot, thanks! "

Margit Csizmadia

"Just want to say thank you for taking time to encourage us and challenge us with these tips! I have looked forward to each day and made sure to tune in no matter what I had to do (phone sat in an egg crate while I decorated cookies during today’s video ) thank you!"

Ashley Rapp

"This was great information. Especially about the storytelling, hashtags, and analytics. Definitely need to take a look at my social media pages and make some changes. "

Katrina Williams Peaks

"I'm here for this! LOVE THIS! Thank y'all so much! "

Tay Elizabeth

"I have learned so much in the last 4 days of class! "

Robin Balanciere

Make 2023 YOUR YEAR!

If you’re ready to learn, grow, and be in community with other bakers and business owners, then let’s get BACK to the BASICS, QUIT playing small and do this together!


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