Passion To Profit is the solution you need for finally building a profitable, scalable bakery business with confidence, clarity, and control.
Taught by Janelle Copeland, this 8-week LIVE coaching experience is THE blueprint for serious bakery owners ready to grow their business with ease and clarity- it walks you step-by-step through pricing for profit, attracting your dream clients, designing a standout brand, marketing like a pro, selling without feeling pushy, and implementing systems so you can finally charge what you’re worth, streamline operations, and run your business like a confident CEO.
Wondering if PASSION TO PROFIT is right for you? Here’s how:Â
- You’re a serious bakery owner ready to STOP undercharging and confidently price their products for maximum profit.
- You’re a business owner overwhelmed by chaos, looking to implement systems, marketing strategies, and sales techniques that allow you to run your bakery or creative business like a confident CEO.
- You’re a baker who wants to attract dream clients who value their TIME, WORK, and TALENT who would be HAPPY to pay YOUR price.Â
If you’re nodding your head, YES, then guess what, friend? You’re in the RIGHT place! And I’m here to WELCOME you with open arms!Â
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During 8 WEEKS inside Passion To Profit, you’ll...
Implement systems, SOPs, and time management strategies so the business runs like a well-oiled machine, whether you’re working IN or ON the business.Â
I took the Passion to Profit online course back in 2018, and it was a game-changer for my business! The course taught me how to truly understand my business in so many ways, which was incredibly helpful. I learned how to price my cakes correctly, put effective policies in place, and realize that I wasn’t charging enough for my labor, work, and talent. Janelle, as a coach, teacher, and mentor, has been invaluable throughout these many years—her wisdom is incredible. Passion to Profit isn’t just a course; it’s a community of people who support and help each other. I highly recommend it to anyone looking to take their business to the next level!
Kristina LaValle -Â Founder of The Cake GirlÂ
Ready to turn your PASSION into PROFIT?
Let's talk investment!
What other business owners are saying...
"I was freaking out about PTP, but then I decided my future was worth it. And I have doubled my following from real locals who are placing more orders in one month and I had all year."
Lee Mazor
Owner of LoveLee Bakeshop
"I was freaking out about the cost of PTP, but then I decided that I wanted to take that next step in my business, and I generated three times more revenue in the first month then I had all year. On top of that I am more confident than I have ever been and I’m ready to open a storefront!"
Jessica Banh
Owner of Fancy Flavors
"I was freaking out about the cost of PTP and called my mom to ask her what I should do and she said 'That is way too much money!' , so I did it anyway! And NOW, I'm able to confidently value my work and I've had a complete mindset shift!""
Taylor Turner
Owner of Divine Sweets
"I was freaking out about the cost of PTP, but then I took a leap of faith and now I am making more money on one cake that I used you on three. I am also more confident on my pricing, cost, and operations."
Tania Hoyos
Owner of Sugar Street Sweets
"I was skeptical about the cost of PTP versus the return I would see in my business profits. I took the time to reach out to a few graduates in with their support I made the decision to join. It was not easy to shell out the money but I knew I couldn’t stay where I was any longer. Since April I have more than tripled my sales from last year, hired for the first time ever and have a sales goal that I know I will meet and exceed this year. This is not a magic words, you have to do the work but as long as you keep your mind open and great things will start to happen. I guarantee that! If you want to reach out and chat I’m available anytime!"
Lauren Warmke
Owner of Simply Sweets By Lauren
"I was freaking out about the cost of PTP, but then I realized I needed a coach like Janelle to push me and help me grow my business. Now I’m moving into a perfect size bakery with the new branding image for my business."
Daisy Cisneros
Owner of Daisy Delights Bakery
"I was freaking out about the cost of PT, but then I took a chance on me and now I’m getting up to open my own bakery, which I would have never had a courage or knowledge to do before."
Damala D. Badon
Owner of DB Dessert Company
"I was freaking out about the cost of PTP but then I realize the information networking was worth more than the money, and we are now serving our cheesecakes in nine restaurants!!!"
Brandi Good Williams
Owner of Cali Love Pies
Here’s a sneak peek of what you’ll find INSIDE this LIVE 8-week course experience:Â
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During week 1…
The step into your power as a CEO week!Â
We’ll kick off Passion To Profit by stripping away everything you know about running a business. We get down to the nitty-gritty of your habits, routines, mindset, and HOW you may be sabotaging your own success. (AKA the get your sh*t together week!)
- Discover your own unique approach towards your business, and HOW you may be sabotaging your own success!
- Uncover what’s holding you back from reaching that next level in business.Â
- Learn how to approach your business as the CEO you’re meant to be through goal-setting, creating new habits, and mindset techniques!
During weeks 2 and 3...
Pricing your products for PROFIT!Â
YUP, we spend 2 weeks on PRICING alone. WHY? Because pricing is an EPIDEMIC in the baking industry, and I’m here to cure y’all. This is where you’ll learn whether or not you’re running a non-profit organization and if you’re leaving money on the table. I’m sharing my step-by-step guide to PRICING your products for PROFIT with confidence so you can triple your revenue year after year.Â
- Learn the ins and outs of pricing your products! From labor to the cost of ingredients, overhead, and packaging.
- Get your hands on the key formulas for pricing your products and raising your rates with confidence!Â
- Understand where you may be leaving money on the table.Â
- Download your very own cake cost breakdown sheet, where you’ll be able to plug and play with your own numbers and learn how much to charge for your individual products.
- The difference between capacity & volume.
- Learn HOW MUCH capacity you actually have in your business.
- Understand whether or not you have a lucrative business.
- Learn how to create products for MASSIVE profit.
- Learn the power of bundling and how to package your products for PROFIT.
During week 4...
Identifying your Dream Client (and HOW to attract them!)Â
Now that we know how to PRICE our products to start making some real money, it’s time to find and attract our DREAM clients who would LOVE to pay our price.Â
- Learn allllll about how to create and identify your IDEAL client!Â
- Understand brand positioning and how to position your business as the no-brainer choice.
- Understand your own unique value propositions (what sets you apart from your competitors and HOW to leverage it).Â
- Understand your ideal client’s language, how to speak to them so they buy what you’re selling, and get into the mind of your DREAM client’s thoughts so you can turn them into LOYAL, RAVING, fans!
During week 5...
Creating an UNSTOPPABLE Brand
Your brand speaks for your business BEFORE you can. As bakers, we love to create, but it’s safe to say the role of graphic designer isn’t our forte. So, how do you make the BEST impression possible and avoid those costly branding mistakes? Well, we're gonna dive deep into all things branding so YOU can...Â
- Understand all things BRANDING from fonts, colors, mistakes, and must-dos, and how to set your unique business apart from the rest!Â
- Understand what and how to create your own brand identity that gets your dream clients to notice you.
- Create your own brand messaging.
- Develop your own unique voice and brand presence to create a recognizable, show-stopping brand.
During week 6...
Marketing & Social Media MagicÂ
Knowing what to POST and WHAT to say is stressful, but it doesn’t have to be. In this module, I’m sharing with you how to craft killer copy that will get your customers screaming, “YES! I need this” and a straightforward strategy that will have you spending less time scrolling and more time creating.
- Learn social media marketing do’s and don’ts.
- Learn how to speak and attract your ideal client through social media.
- Learn how to sell online and how to turn your followers into loyal customers!
- Learn the power of copywriting and how to make your words your hardest-working employee.
During week 7...
SALES, SALES, AND MORE SALES!Â
Selling can feel SLIMY, but when you know the art of sales, selling becomes so much easier (and less cringy!)! And I’m gonna help you understand the sales process from beginning to end.Â
- Understand the art of sales and how to CLOSE your dream clients with confidence every single time!Â
- Learn my proven SALES process and how to create a positive client experience that will get them coming back for MORE!
- Learn my proven sales strategy that has helped me generate millions in treats sold in my own baking business
During week 8...
Systems & Time Management!
Say goodbye to overwhelm and hello to peace and feeling energized! One of the BIGGEST struggles among bakers and business owners is our lack of TIME. Because of this, we become overwhelmed, burnt out, and resentful towards working on and in our businesses. The answer: creating systems and implementing processes that eliminate chaos and offer clarity and direction.Â
- Learn all about SOP’S (standard operating procedures), and organizational techniques that will allow your business to run smoothly.
- Work SMARTER, not harder in your business!Â
- Learn all about inventory management, order processing, hiring, team building, and systems development!
- Have a greater understanding of HOW MUCH time you actually have available to devote to growing your business.
OH, but that’s NOT all, friend…
Let’s talk about EVERYTHANG else I’m going to give you when you say YES to spending 8 weeks with me inside Passion To Profit!Â
When I said, "We're doing this TOGETHER," I meant it!Â
I know just how TOUGH it is to grow your baking business into something sustainable (especially when you're doing ALL the things alone!)
When I started my business, I was just winging it, trying to figure it out as I went. While I was naturally talented on the creation side, I didn't know how to actually run a business. So, I’m doing everything I can to help you avoid the mistakes I made and fast-track your success! When you enroll in Passion To Profit, you get access to every single one of these BONUSES. All on top of my proven blueprint!
Friend, you get ALLLLLLL of that for just…
Meet your NEW Business bestie!Â
Hi, I’m Janelle Copeland!
The woman who started her cake business during the middle of a recession and built it into a multi-million dollar business!Â
I’m a momma to 3 amazing girls, a business strategist, dreamer, artist, multi-passionate entrepreneur, and wife. Oh, and a lover of all things FOOD, ’90s R&B, and Hip Hop!Â
As a leading figure in the Cake Industry, I have had the opportunity to mentor and teach hundreds of entrepreneurs and PUSH them to reach their goals and dreams of taking their business to the next level.
I’ll never forget the first time I was asked,
“Can you teach me what I’m doing wrong in my baking business?”Â
Then, everything changed.Â
After 12+ years of running my own brick & mortar with LOTS of HIGHS & LOWS along the way, 2 locations, and managing 20+ employees, I hung up my apron to coach and mentor small business owners like you – so you don’t have to learn the HARD WAY like I did!
Passion To Profit is the product of my YEARS of experience in the baking industry (I’m talking about the good, the bad, and the ugly!).Â
It is the ULTIMATE compilation of my business expertise, secret formulas, and insider do’s and don'ts that successful people don’t want YOU to know.
Together with my husband, Eddie, we’ve already helped thousands of bakers build THRIVING businesses they LOVE and find a community of sugar sisters (and brothers) they can lean on.
And this year, YOU could be one of them!
I know that was a LOT of info, so in case you need a refresher, here’s a breakdown of EVERYTHING included in Passion To Profit....
Got Questions? I have ANSWERS!
On the fence? Here are some of our MOST frequently asked questions!
Here’s the hard truth: Passion to Profit is everything I say it is and MORE. But you get out of the program what you put into it. If you show up every week, participate, do the work, and ask questions, then YES, Passion To Profit will work for you. But, if you sign up, rarely show up to the live trainings, don’t participate, fall off for a couple of weeks, and don’t ask questions, then Passion To Profit isn’t going to wield the results we’re promising you.
We STRONGLY encourage members to attend our weekly LIVE group coaching calls. This is your opportunity to interact with me directly, ask questions, and share your progress, dilemmas, doubts, and WINS.Â
Ideally, we’d LOVE for you to join us for ALL of our live coaching sessions. But we also understand life happens, and sometimes you won’t be able to join us live. That’s OKAY! When you join Passion To Profit, our members receive LIFETIME access to all of our live sessions, so no need to worry! You’ll be able to watch and learn at your own pace on your own time.
HELL NO! When you enroll in Passion To Profit, you get LIFETIME access to all the course materials, PDFs, group coaching calls, guides, downloads, with the exception of access to the Social Celebrator and Power Hour. When you enroll ,you get 3 months of access to our social celebrator and our monthly membership community, Power Hour. Once the 3 months are up, you can then purchase either the social celebrator or Power hour, if you'd like to continue your subscription. You’ll also have continuous access to our private FB group exclusively for Passion To Profit students.Â
Although we spend TWO WEEKS covering all things pricing, Passion To Profit is so much more than just another pricing course.Â
It’s a proven blueprint for bakers & creatives who are looking to TRANSFORM their businesses with confidence. We cover everything you NEED to know about starting, building, growing, and sustaining a PROFITABLE, THRIVING, baking business.Â
Absolutely! We understand that everyone has different financial obligations, which is why we make it a point to offer numerous payment options. When you sign up for our payment plan option, you make a ONE-TIME payment the day you sign up, and the remaining payments will be pulled on the same day each month for the duration of your payment plan. Or you can enroll in an AFTER-PAY program such as Afterpay or Klarna.Â
Come for the content, STAY for the community!
When you enroll in Passion To Profit, you'll not only get a WINNING blueprint to scaling your baking business- but you'll also enter a SISTERHOOD full of fellow business owners who are in the same shoes as you.
